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Establishment Of "Factory Shop": The Electricity Supplier Is Forced To Make Changes In The Clothing Factory.

2013/12/1 13:02:00 52

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a sweater with a price tag of 800 yuan, the factory shop only sells for 300 yuan, and a coat marked 1500 yuan, and the new one is only 33% off "/p".

before buying < a target= "_blank" href= "http://www.91se91.com/" > strong > clothes > /strong > /a > < > > all go to shopping malls.

now buy clothes and run directly to factories /p >

go to "factory store" to buy clothes. You can wash the car free of charge, and you can also rub your food free of charge .

7 stores, 10 brands, learn from the electricity supplier mode, one of the "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a > factory to build the physical version of "factory Tmall"

The propaganda board of "fashion Shaoxing brand factory store alliance" is very eye-catching before P glass wall.

From November onwards, the number of people who come here to buy clothes every day is much more than usual, and sales have increased substantially.

From a single factory shop to 6 enterprises and 10 brands of direct selling factory shops alliance, from a single sweater dress to men's clothing, children's wear, down garments and coats, the local garment factory headed by Shaoxing's Fangyuan has learned from Taobao Tmall mode and explored a new sales path from practice.

Zhuyuan square is an old and low-key garment factory in Shaoxing.

In the eyes of factory leaders, doing business now is an era that has to be changed, and their competitors are quite strong, that is, the various types of electricity providers with stronger purchasing power.

Behind the huge increase in Taobao's "double eleven" sales, there are countless traditional sales companies' interests shrinking.

They are no exception.

Jin Yongxing, the sales manager of the factory, counted out an account for the reporter. A sweater that sold 1000 yuan at the terminal, the factory price was generally around 300 yuan, and every dealer had to add one or two points to the customer, even if he made a 8~9 discount, the price would be over 800 yuan.

But the Taobao mode is the middle link is very few, basically is the factory price plus dealer's price, some manufacturers and the consumer meet directly, naturally has omitted the biggest pen intermediate expense.

"P." "we do factory shop, sell the price, because this price can make people affordable, and like to buy us, we can buy it, we can have better development in such a competitive environment!" said She Haisen, the marketing executive director of the factory, in fact, since the birth of this brand, they have been more special: no shopping mall, the first factory shop, and the first factory alliance store, which is the first in the garment enterprises in Zhejiang province.

at the same time, when the online shopping came into being, Zhu's Square became the position of Tmall.

Xiao Chen, a staff member of the Executive Office of the enterprise, told reporters that Tmall flagship store, which started last year, has also gone through the most difficult period, with an average sales volume of twenty thousand or thirty thousand yuan a day.

establishing "factory shop": the change of the electricity supplier has been forced to go down /p >

"factory store" alliance:

new mode also needs innovative management .

in the first floor of the factory, 1500 square meters of floor has 1300 square meters used for sales exhibition hall. In just 3 years, from the beginning of a small overstock and tail cargo clearing shop, to 7 stores and 10 brands of sales exhibition hall, from one side confirms this road to explore or cater to the market's internal needs.

Zhou Fang, a salesperson who has worked here for many years, is most familiar with the changes here, P.

"There are more middle-aged women who come to buy clothes here, and now there are men, women and children, and our own employees are also buying clothes here!" Zhou Fang said with a smile.

actually, the factory shop here is only a silhouette of innovation and development in the market competition.

Prior to this, the image shop of the Zhushi side of the urban people's road has posted a clearance advertisement and will withdraw from its original bustling area.

"Customers have nowhere to park, high rent and labor costs.

Direct stores are becoming increasingly tasteless.

In the future, we will consider directly stationing in Shimao's office buildings and building shops, mainly aiming at the high-end white-collar workers there, and the factory shops in our factory will continue to expand, and all the exhibition halls on the first floor will be opened, because the popularity is the best from now on, "said Kim manager.

"Now people in the city have cars, there are lots of existing parking lots, many brands, more kinds, affordable prices, and can be tried on, and there are quality assurance, consumers are naturally more willing to!"

Jin manager told reporters that they will also offer free car wash and free value-added services such as Chinese food, leaving customers of factory union stores.

For example, in addition to giving customers a platform for online shopping, Taobao now has more and more powerful service functions. The "Stickiness" of customers is the survival and development space of such Internet companies, and physical enterprises are also worth learning from.

Privately, he also lamented that it is not easy to sell in this age. If it is not pformed, it will become more and more difficult to learn to walk with more legs.

develop the "factory store": cancel the downtown stores and increase the "sticky" /strong < .

in the past 3 years, with the rise of factory shops, only more than 20 garment enterprises have followed suit in the ROC River, which also confirms the vitality of the factory shop model.

This time, Zhu's square combined several other garment factories, and launched the upgraded brand alliance factory of the factory store to move different types of factory shops together.

a sweater with a price tag of 860 yuan is sold for 300 yuan at a special price. A coat marked 1500 is priced at about 33% off.

The price of several other brands that are doing direct selling with factories is also quite real.

Zhou Fang said that the popularity of this weekend is really a bit buoyant, "before buying clothes to run to the mall, now many people are running to us, after all, everyone knows that the factory price will not be particularly high!"

actually, the practice of setting up a direct selling shop in the factory area was very common in the 80s.

Nowadays, this way of operation is still very common overseas. In the Hangzhou Bay area, it is not new at all. There are similar factory shops in Huzhou and Jiaxing.

There are nearly 100 garment factories in Pinghu, and nearly half of them are built by factories.

Unlike in the past, the new mode of electricity supplier has quietly infiltrated into the "factory store".

in the interview, the citizens agreed that the price offered by the factory store is more affordable, and it is also very interested in the brand factory alliance.

Zhao, a member of the public, said that before going to the factory shop, Taobao always felt that the variety was still relatively simple. Now ten different brands are put together, and they are all made in Shaoxing.

reporter learned in the interview that the other promoter of this brand alliance should be the Commerce Bureau under the Management Committee of the new area.

There are also insiders pointed out that this "a href=" http://www.91se91.com/news/index_s.asp "factory shop < /a > has many problems in tax and fire protection." for example, when building acceptance is in accordance with the factory standard, it is now a small shopping mall, and there will be hidden dangers in fire safety. "

It is also necessary for relevant departments to guide and help enterprises continuously improve and enhance the concept of business services, and help enterprises to get rid of new ways of innovation, self-interest and benefit.