Liu Qiangdong Predicts The Development Trend Of E-Commerce Market

< p > the upcoming 2013 is a memorable year for practitioners of China's < a href= "http://www.91se91.com/news/index_s.asp" > e-business /a market. < /p >
Less than P. In 2012, after China's online retail sales exceeded the trillion yuan mark, China will surpass the United States in the year to become the world's largest electricity supplier market. According to Bain, an international consultancy, China's online shopping market is expected to maintain an average annual growth rate of 32%, and the scale will reach 3 trillion and 300 billion yuan by 2015. And AI consulting expects that China's market growth in 2013 is expected to reach 42%, and the online shopping market will exceed 3 trillion and 600 billion yuan by 2016. < /p >
< p > China has nearly 600 million of Internet users. It is the most populous country in the world. This is the most important soil for our electricity supplier development, and it is also our greatest fortune. Plus, China's overall economy is still improving for a long time. In the anticipated future, the status of China's first big electricity supplier should not be shaken. < /p >
< p > of course, the exploding growth of the online shopping market has also benefited from the continuous innovation of the whole industry. Jingdong, Alibaba and many other e-commerce companies have been committed to providing the best online shopping service for Chinese online shopping users in the past ten years. For example, the "211" limited time service (the first day before 11 a.m. served on the day before 2010 and the 15 order service before 11 p.m.) in 2010, has become the benchmark of distribution service in the global electricity supplier industry, which has greatly released the online purchasing power. Ali's online payment innovation is also obvious to all. < /p >
< p > < strong > large pattern has been fixed, mobile /strong /strong > < >
< p > 2013 is also of far-reaching significance for Jingdong. The company will not only change its bid smoothly, but also the registered users will break through the one hundred million mark. The transaction volume will exceed 100 billion yuan for the first time, and a beautiful transcript will be delivered at the time of 10th anniversary. Jingdong is still two times faster than the industry as it grows larger and larger. In this year, we have also completed the recombing of enterprise values, the establishment of talent echelon and the improvement of management system, which has made preparations for the Jingdong's second ten years of sailing, and has also injected new impetus. < /p >
< p > with China's Transcendence over the US in the electricity supplier market, the early stage of ultra high speed growth will also come to a close, and the competition pattern is also changing quietly. A notable feature is that industry concentration is constantly improving: in the Chinese B2C market, the top five market share has exceeded 75%, while in the self operated B2C market, the market share of Jingdong is more than 43.9% (second quarter of 2013, AI data), more than second to ninth. For latecomers, the business environment is more difficult, and even faces the danger of marginalization and thorough exit. Because with the increase of sales scale and order quantity, the leader's average marketing cost and logistics cost are declining. The advantages of system, product, price and service are further optimized, and the economies of scale are gradually emerging. Under the existing pattern, the time window for building a new e-commerce platform has basically been closed. < /p >
Apart from the market share, we can see that competition is gradually deepening into the entire supply chain and even the ecosystem. < p > Most < a href= "http://www.91se91.com" > electricity supplier < /a > covers only a few links in the supply chain system. How to collaborate with brands, manufacturers and distributors to improve the efficiency of the overall supply chain will determine firm's lasting price competitiveness. Therefore, in 2013, the major electricity suppliers were making efforts on the platform construction. In 2013, Jingdong held the first open platform Partner Conference, and made clear the overall strategy of both self and open platform. With the huge self built logistics system as its support, Jingdong is working together to help the entire e-commerce industry open up bottlenecks in the supply chain and create a new ecosystem of open competition. < /p >
< p > if there are still variables in the whole industry, the most likely comes from the mobile Internet. With the popularity of mobile devices such as smart phones, mobile Internet shopping has rapidly penetrated into the life of consumers, showing a momentum of explosive growth. In the first half of 2013, China Mobile's online shopping market grew by more than 200% over the same period, accounting for 8.6% of the total online shopping volume, an increase of 4.2 percentage points over the same period last year. Taking Jingdong as an example, orders from mobile terminals now account for 10% of the total order volume, and are growing faster than the overall speed. < /p >
< p > however, it needs to be reminded that although the electricity supplier has more and more important significance, the mobile terminal itself is not enough to form a new Internet portal alone. Without strong backing from the backstage, it will be difficult for mobile Internet to turn traffic into real commercial value. I think the era of mobile Internet is just beginning now. It is far from the time to win the game. All participants will have the chance to win in the competition. < /p >
< p > < strong > win over user experience > /strong > /p >
< p > Review 2013, and even push the time forward, we can see that the rise and development of the electricity supplier has the factors of technological progress, but more fundamentally, the whole industry is committed to changing and improving the user's consumption experience. The rise and fall of e-commerce enterprises are closely related to user experience: the user experience has improved, and the development of the company has entered a fast rising channel; the user experience has declined, and the development of the company will encounter bottlenecks. < /p >
< p > a lot of people have a misunderstanding, that is to take the low price as the consumer experience of the electricity supplier. In fact, less than half (48%) of Internet users choose to shop online because of low prices, and the proportion is declining, according to statistics from AI consulting. In contrast, products and services are becoming more and more important factors for consumers. < /p >
< p > some people think that the electricity supplier is a kind of "light platform", such as heavy marketing, technology, social networking, payment and so on. For warehousing and logistics, the heavy assets that need long time and large capital investment are usually handled in the form of outsourcing. With the goal of "enhancing user experience", Jingdong has started building logistics since 2007, and today it has formed a self delivery system covering nearly more than 1300 districts and counties. The majority of e-commerce providers have chosen to retreat from difficulties in logistics construction. < /p >
< p > however, with the competition of the electricity supplier from the simple scale and low price era, gradually entering the era of user comprehensive experience, "heavy platform" is becoming an unavoidable topic. Taking warehousing and logistics as an example, it will affect customer experience from three aspects: speed, friendliness and flexibility. The input in warehousing and logistics not only guarantees the time efficiency of goods delivery, but also greatly reduces logistics losses, provides door-to-door pick ups and other special services, improves the level of after-sales service, and improves the comprehensive experience of customers in the whole process. Its own warehousing and logistics system ensures the close connection with the upstream and downstream of the transaction process, effectively improving the execution efficiency and reducing the cost. < /p >
< p > in addition, "heavy platform" is a necessary condition for accumulating big data, and big data is the foundation for the whole e-commerce platform to play a bigger role. Offline logistics data, address data and user characteristics data are of great value. Without self built logistics, data can not be obtained. < /p >
< p > we noticed that, especially since 2013, some major electricity suppliers began to step up Jingdong's efforts to increase investment in warehousing and logistics. Of course, the paths are different. Some of them transform the traditional layout of warehousing and logistics, others take the "crowdsourcing" mode of integrating warehousing and distribution resources onto their data platform. But no matter how the pattern is, the transition from "light platform" to "heavy platform" is becoming the trend of the times. < /p >
< p > of course, Jingdong as a leader will not slow down its lead in the "heavy platform". In the first half of 2014, the "Asian first" Shanghai project, which is specially designed for the needs of e-commerce, will be put into use and will be the most advanced storage center in China. Jingdong is currently building "Asia 1" in seven regions, including Shanghai, Guangzhou, Wuhan, Chengdu, Shenyang, Beijing and Xi'an. It is estimated that the total distribution capacity of Jingdong will be raised from the current million per day to the tens of millions per day. Jingdong will gradually open warehousing and distribution services to many businesses of the e-commerce platform, thereby enhancing the whole industry's consumer shopping experience. < /p >
< p > although the share of online shopping is still less than two digits in the total retail sales of the whole society, the rapid development of the electricity supplier has had a strong impact on the traditional retail price system, service mode, brand building and so on. We expect that retail sales will account for 1/5 of the total retail sales in the next five years. With the popularity of Internet users and the formation of online shopping habits, traditional retailers will increasingly attempt to "touch the net". At the same time, electricity providers are trying to infiltrate under the line, so as to provide users with more services. The embryonic form of full channel retailing has begun to emerge. < /p >
< p > this coming commercial revolution is driven by the rising "all channel consumers" in the final analysis. The transformation process of traditional retail and e-commerce to retail channel is the process of meeting the needs of consumers in all channels, and it is also a process to make up for each other's weaknesses, and ultimately achieve mutual integration. Online and offline integration of full channel retail will take some tentative form in 2014, but it will take a long time to explore in full scale. < /p >
P, of course, we still need to focus on the mobile Internet that will greatly push the retail revolution. As mobile terminals, including mobile phones and tablets, have entered all aspects of people's lives, the trend of online shopping penetration to mobile terminals has become increasingly irresistible. Shopping demand from mobile terminals is dominant, but it is only a matter of time. < /p >
< p > when shopping, consumers will use mobile devices to query relevant information, such as store location, commodity information, price comparison, discount and promotional activities. In the mobile Internet with huge and accurate data support, through crowd orientation, website orientation, keyword orientation, behavior orientation and other ways, we can accurately find the target customers. While avoiding unnecessary advertising problems for consumers, it also improves the overall operational efficiency of the business. < /p >
< p > through mobile Internet, real-time communication between online and offline information can be realized, and consumers can freely realize the online and offline conversion of buying behavior. Therefore, in the era of full channel retail facing the future, the role of mobile Internet is likely to be critical. Mobile Internet + product design + data mining + cloud computing platform will greatly expand our perception of user experience. Whoever can creatively apply the power of mobile will be able to master the "password" to win the next revolution. < /p >
< p > for Jingdong and other major e-commerce enterprises, Internet finance is also the focus of the future. In view of the strong self built logistics system of Jingdong, it has absolute advantages in data authenticity and integrity, which laid a unique foundation for financial business. In the past two years, Jingdong has started the supply chain financing service by integrating bank resources, and has provided billions of yuan to its partners. With the development of microfinance, factoring and fund business, Jingdong hopes to become a comprehensive financial service provider and trading platform in the future. Through business innovation, we constantly meet the needs of partners and individual consumers, and create a better consumption experience together. < /p >
< p > finally, for Chinese e-commerce enterprises, the ideal is internationalization. Although we are already the world's largest electricity supplier market, so far, there is no electricity supplier in China. It has the same international influence and competitiveness as Amazon and eBay. The goal of Jingdong is not limited to China. We hope to become the most trustworthy enterprise in the world. We have launched an English website and launched the international talent recruitment plan. Next, we will actively and steadily expand the international market and strive to build the world's < a href= "http://www.91se91.com/news/index_c.asp > > Jingdong < /a >. < /p >
Standing at the juncture of 2013 and 2014, we should always bear in mind whether we look back on the past or look forward to the future. We can not forget why we set off because we have gone too far. P Therefore, Jingdong has always been vigilant with the tenet of "making life simple and happy" and "customer centered" values. As long as these things are perfect, all the results will be logical. For enterprises, for industry, this is the case. < /p >