China'S Government'S Anti-Corruption Policy Is Blamed For The Decline In Luxury Goods In France
< p > > a href= "http://sjfzxm.com/news/index_c.asp" > sjfzxm.com/news/index_c.asp < /a > recently, according to British media, France's famous a href= "http://sjfzxm.com/news/index_h.asp" > brandy "/a" manufacturer Remy Martin Jun Du group forecast: due to Europe's "uncertain economic environment" and the "rapid slowdown" of China's economy, the company's annual operating profit will decline two digits.
Apart from the a href= "http://sjfzxm.com/news/index_c.asp" and "Ma Jun Du" /a, some other luxury brands in France also suffered a decline in sales.
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< p > France is a lot of a href= "http://sjfzxm.com/news/index_c.asp" > Chinese tourists < /a > outbound travel, especially the preferred country in Europe.
The capital city of Paris is not only a romantic capital and an art hall, but also a luxury France, which makes many Chinese people who pursue the quality of life have great enthusiasm and affection for it.
Shopping in France is a must for most Chinese tourists.
According to statistics from the rebate institution global blue Union, Chinese consumers spend 1470 euros on average in each shopping mall in Paris, and the consumption in France is 3100 euros. "Even if the Chinese only stay in Paris for two days, they will spend no more time shopping in old Buddha."
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< p > but according to a survey by Paris magazine, the consumption of luxury goods by Chinese tourists in France has declined during the summer and autumn peak season this year.
Take the "a href=" http://sjfzxm.com/news/index_c.asp "clock brand" /a "for example, in the 24 brands of" a href= "http://sjfzxm.com/news/index_c.asp" old Buddha "/a" Paris ", the sales of nearly 18 famous brands declined in September.
The sales of Chinese a href= "http://sjfzxm.com/news/index_c.asp" > OMEGA 9 < /a > fell by 36% compared to the same period last month. The sales of clocks and watches such as a href= "http://sjfzxm.com/news/index_c.asp" > Dior "/a", Chopin and Chanel also showed a similar decline.
Because 70% of the overseas tourists are male, this makes the list the first choice for Chinese tourists to buy overseas, followed by the name bag.
Therefore, the sale of name list has shrunk in France this year, which has aroused great concern of many businessmen.
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< p > for reasons, some businessmen attribute the decline of "a href=" http://sjfzxm.com/news/index_c.asp "luxury" /a > sales volume to < a href= "http://sjfzxm.com/news/index_c.asp" > the Chinese government < /a > to increase anti-corruption efforts.
Bain, a management consultancy, believes that China's anti-corruption activities always affect the sale of men's fashion products and < a href= "http://sjfzxm.com/news/index_c.asp" > men's table < /a >.
There are also claims that the decline in brand sales is not due to the a href= "http://sjfzxm.com/news/index_c.asp" anti-corruption /a, but because Chinese consumers' consumption habits have changed. They tend to be more low-key luxury consumption than the well-known fashion label.
In addition, the wealth Quality Research Institute's survey of 4650 Chinese high property consumers found that many luxury brands have been abandoned by Chinese consumers, especially those with super high assets.
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< p > in Paris this year, the spread of thieves and looting has caused Chinese tourists to suffer.
Criminal organizations frequently appear in some of the most popular attractions in Paris, as well as airports and subways, which frequently "attack" Chinese tourists and Chinese. Many Chinese tourists hesitated and even cancelled their trip to Paris.
This summer, the Paris police force had to add more than 200 police officers to deal with the crime of looting and looting.
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< p > the decline in the number of Chinese tourists will inevitably bring about a decrease in consumption. In addition, many French businessmen feel this year: Chinese tourists with strong purchasing power are becoming more and more difficult to "please".
According to a public relations manager of the world's top luxury department store, watches and brand names have always been the favorite of Chinese tourists, followed by cosmetics, perfume and clothing.
However, Chinese consumers' understanding of luxury goods is growing, and they are beginning to pay attention to more designer brands or niche brands.
These tourists often do their homework before traveling to Paris or London, knowing what brands they want to buy, and even detailed colors and models.
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< p > in view of the above problems, the Paris Police Bureau, the Paris Tourism Bureau and the municipal government launched a Chinese version of < a href= "http://sjfzxm.com/news/index_c.asp > Paris tourism safety guide < /a > this summer.
In addition, the Paris Commercial Industry Bureau and the Regional Tourism Bureau also issued a practical handbook to teach French people to speak simple Chinese and help them understand the preferences of Chinese tourists in order to make Paris more "friendly".
Many restaurants, restaurants, museum workers and even taxi drivers in Paris have received this booklet.
This is the first time for proud Paris.
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