Shenzhen'S First International Marathon Lining Brand Sponsorship

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201312/04/20131204094651_sj.JPG "/" < > > "

< p > December 8th, Shenzhen will usher in the first "a href=" http://sjfzxm.com/news/index_c.asp "marathon international" /a "in the city. As the core of the movement, Guangdong is also the cradle of its growth. Therefore, Lining has become the main sponsor of a href= http://sjfzxm.com/news/index_c.asp and Shenzhen International Marathon /a.

The meeting will be a sea of "a href=" http://sjfzxm.com/news/index_c.asp > Lining < /a >, and there will be Lining everywhere. Now let's take a look at the details of the world's clothing and shoe net.

< /p >

< p > Li Ning Co was founded in 1990 and started in Sanshui, Guangdong.

At the beginning of its founding, it was working together with the a href= "http://sjfzxm.com/news/index_c.asp" and the Chinese Olympic Committee < /a > to promote the development of Chinese sports through sports undertakings, and spare no effort to sponsor various events. Lining's appearance rate is always high both at home and abroad.

After twenty years of exploration, it has gradually become the leading international a href= "http://sjfzxm.com/news/index_c.asp" sports brand /a.

The Li Ning Co adopts a multi brand business development strategy, with the exception of its own core Lining brand (LI-NING), and also has the < a href= "http://sjfzxm.com/news/index_c.asp" > The Lotto brand "/a" (LOTTO), the AI Gao brand (AIGLE) and the heart brand (Z-DO).

Lining is well deserved to become the leader of Chinese sports brand.

< /p >

< p > Lining's sponsorship of the competition includes not only the equipment of the athletes, but also the uniform clothing, media costumes and awarding costumes for volunteers and staff.

In December 8th, Shenzhen will usher in the first international marathon. At that time, the scene is also an ocean of "Lining". There will be Lining everywhere. The Shenzhen marathon sports competition and the first brand Lining in the field of professional sports work hand in hand and win each other together, which will jointly create the glorious future of the Shenzhen International Marathon.

< /p >

< p > related links < /p >

< p > < strong > heavy weight to build CBA new equipment, Lining reserves and deep tillage fans culture < /strong > /p >

Less than p days ago, the a season "a href=" http://sjfzxm.com/news/index_c.asp, "the Chinese basketball professional league" (2013not2014) is now in full swing.

In addition to the exciting events, high-tech sports equipment and more personalized fan culture will undoubtedly become a new aspect.

< /p >

The professional equipment of the P CBA League is tailored by its official strategic partner, Li Ning Co, "one to one".

Lining, founder and chairman of Li Ning Co, said that the goal of the company is to create the world's top professional equipment for CBA, showing the characteristics and charm of basketball from all aspects of technology, materials, functions and design.

As the only brand to be established by Olympic champion, Lining brand is more focused on sports, more aware of the needs of athletes, and can provide more professional sports equipment.

< /p >

< p > < strong > brand new equipment "secret" material < /strong > /p >

< p > in Li Ning Co's new season's products, Li Ning Co has applied a large number of scientific and technological elements to the unprecedented high-tech content of personalized "gowns" and "war boots" created for 18 clubs.

For example, the "BodyMapping" is used in the production of the Jersey, which can regulate the body temperature in real time and make the athletes more focused on competition and training.

In addition, through this technology, the permeability of the New Jersey is 42% higher than that of the traditional cloth.

< /p >

< p > more noteworthy is that < a href= "http://sjfzxm.com/news/index_c.asp" > CBA new season dress < /a > new fabrics, a large number of Lining introduced in 2013 the AT technology platform technology.

With this platform, Lining upgraded the technical level of domestic sports equipment to a new height.

< /p >

< p > this season, Li Ning Co has used AT a technology href= http://sjfzxm.com/news/index_c.asp LInotNING > LInotNING ATDRY technology 3D moisture absorption and quick drying material > /a > in the brand new gown.

The so-called AT DRY technology, "quick drying" is its unique connotation, using the fabric of the technology can cause the moisture to be exported from inside to outside, resulting in the effect of "rapid moisture absorption on the inner layer and rapid sweating on the outer layer".

After wearing the sweat, the body will no longer be bound by sweat, away from the sweat caused by the feeling of discomfort, focusing on competition.

< /p >

< p > > a href= "http://sjfzxm.com/news/index_c.asp" > AT DRY, the difference between the fabric of science and technology < /a > and the ordinary fabric can be compared with the drop test.

The ordinary fabric, once the drop of water, is easy to form a "lotus leaf phenomenon", and the water drops to roll to roll on the surface of the fabric.

With AT DRY functional technology, the water can be absorbed completely in 5 seconds.

Because the product can absorb moisture and sweat from the skin's surface quickly and quickly, it can excrete the body quickly and vaporize. This helps the exerciser to regulate the body temperature and help the wearer to keep the skin dry and comfortable during exercise and improve the performance of sports.

< /p >

< p > in addition to providing dry and comfortable technology materials for athletes, it is especially worth mentioning that Lining's large number of environmental protection materials such as environmentally friendly recycled fibers are widely used in the robe fabrics.

Among them, the recycled polyester yarn is 52%, which can reduce 80% of energy consumption and carbon dioxide emissions compared with the traditional technology.

< /p >

< p > high tech elements are also embodied in Lining's war boots. As with last season's launch of the two series of boots of mania, to meet the different needs of speed players and power players, this season, Lining once again launched two pirates, each of which has division of labor and pirates and rays.

Take the war boots "Pirates" as an example, designers have made great efforts in their protection and shock absorption. They have not only applied thickened foam treatment to the ankle more effectively to enhance the locking effect of the ankle, but also used the large area < a href= "http:// sjfzxm.com/news/index_c.asp" > TPU material < /a > in the middle foot support position to provide stable support and force pmission function.

The midsole of the sneakers uses Bounse+ technology to provide better force feedback effect. The outboard texture refers to the beautiful Gothic architectural elements, which brings unexpected grasping effect.

< /p >

Apart from science and technology to create top combat boots, Lining also pays close attention to the players' needs and humanized services in detail. < p >

Sun Mingxu, the designer of the shoes, also said: "in the new season of CBA, we have strengthened communication with players and changed the internal structure of the boots according to the specific needs of different players, so as to reduce the injury of players in sports.

< /p >

< p > < strong > customized personalized service < /strong > /p >

< p > in addition to making use of < a href= "http://sjfzxm.com/news/index_c.asp" > high-tech material > /a > to build professional equipment and provide more perfect services for players, Li Ning Co hopes to contribute to all clubs' promotion of basketball culture in their own cities through special design.

To this end, Li Ning Co has explored every team, excavated their cultural elements, and jointly designed new competition equipment and related fans products with new clubs.

< /p >

"P" this season, Lining broke the previous League equipment identical situation, for the first time for all 18 clubs design personalized "gown".

For example, last season's champion Guangdong's robe was inspired by its mascot Southern China tiger. The tiger pattern was full of style. The side drew on the tiger's facial line structure, and the collar resembled tiger's tooth shape.

The designer introduced the colorful pattern on the battle jacket of the Bayi team, and joined the military tie line splicing structure on the side. The waist of the shorts also imitated the cuff stripes of the military uniform so as to show the army's lineage and the fighting style of the Bayi team.

< /p >

"P >" before the start of the season's media conference, Lining said, "we have the advantage of being a sporting goods company, that is, we can understand the interests of players and clubs very well, so the services we provide can meet and match the needs of the League clubs."

< /p >

< p > < < a href= > http://sjfzxm.com/news/index_c.asp > > CBA League > /a > official strategic partner. While providing professional basketball equipment, Li Ning Co is also committed to promoting the all-round development of basketball industry and basketball culture.

Fan equipment, < /p >

< p > "my exclusive Robe" personalized custom service, basketball theme park and CBA exclusive area of Lining store will continue to strengthen the sense of belonging and participation in the league.

< /p >

< p > it is understood that < a href= "http://sjfzxm.com/news/index_c.asp" > Li Ning Co < /a > in the new season will promote more fans oriented basketball experience activities, create more opportunities and fans, players and league matches, such as the company's exclusive store will specially design CBA exclusive area, centralized display CBA equipment, converging CBA elements, so that consumers can more intuitively feel and experience the warm atmosphere of CBA.

In addition, Li Ning Co will also strive to build Lining basketball theme stadium in the CBA League, covering the city, the Chinese Basketball League and the core community with high basketball attention.

These measures launched by the Li Ning Co in the new season will undoubtedly attract fans to participate fully and enjoy themselves, and let more and more basketball lovers join the Lining basketball camp to share the extraordinary charm of basketball.

< /p >