How To Create Reverse Innovation?

< p > > a > Edison < /a > said: "because opportunities often wear work clothes, it seems that there is no difference from ordinary people, most people will pass it by."

So, is reverse innovation a market opportunity or a short-term management trend? < /p >

Apart from the huge market potential of the emerging economies represented by China and India and the economic background of the "decisive battle field" of the profit growth of global enterprises, we are more concerned about how Chinese enterprises seize opportunities and participate in and even lead the wave of global innovation and production in the trend of "reverse innovation". P

He Chunsheng, vice president of Advantech, said: "reverse innovation is the shortcut for Chinese enterprises to surpass advanced industrialization in Europe and America." < /p >

< p > if we say that the introduction of the strategy of "a href=" http://www.91se91.com/news/index_cj.asp "reverse innovation" /a "is the result of the competition of local enterprises in the emerging market, which is close to the needs of users and compete for the market, the information disclosed is worth thinking about Chinese enterprises.

1. When multinational enterprises sink in the emerging market product strategy, such as those that are adapted to the standard of living of developing countries and develop less functional and low price products, plus the brand effect accumulated over the years, the Chinese brands positioned on the price advantage face greater challenges.

Two, close to users and close to the market is the advantage of Chinese enterprises. Only by giving full play to this advantage can we create a market demand that meets the needs of developed countries with stronger industrial conditions, so as to bring the possibility of "surmounting" for Chinese enterprises.

The case of "reverse innovation" of pnational corporations is sufficient to exemplify this possible existence.

PHILPS is based on China's market development of vehicle air purifier, is adopted by international automobile manufacturers, embedded in their products, sold to the global market.

The PHILPS noodle machine was also born in the Chinese market, and then extended to Europe to make pasta.

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Mark Little, senior vice president of Ge and President of global R & D center, said: "the emergence of reverse innovation mode also brings opportunities to Chinese enterprises." P

For example, through cooperation with multinational companies, we should improve and promote localization technology and expand the international market.

This will become a shortcut for Chinese enterprises to go to the world.

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< p > Japan < a href= "http://www.91se91.com/news/index_p.asp > > operation management < /a > expert Huang Yanan also pointed out:" no one has done is innovation, no matter the reverse is not reverse. "

At first, it was defined as the "reverse" innovation mode, which may be "positive" for Chinese enterprises.

In view of this, Xu Yan, associate professor of Business School of Hong Kong University Science & Technology, agrees: "the starting point of innovation is profitable, and the innovation process depends on whether there is market demand from the beginning.

In this sense, reverse innovation is the positive thinking of innovation.

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