Where Is The Future Of Hardware Entrepreneurs?

< p > if printing presses are "anyone can read" and the network allows anyone to write, then the change of hardware ecosystem is enough to enable anyone to establish a company.

This is the cornerstone of Lean Hardware startups.

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< p > however, despite the success of companies like Square, Jawbone and Fitbit, most hardware start-ups are still struggling.

As investors who have invested in more than 30 hardware start-ups, we would like to share some ideas here: < a href= "http://www.91se91.com/news/index_z.asp" > Hardware < /a > the future of the enterprise and how to make your hardware "lean".

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The first challenge for "P" hardware entrepreneurs is to turn prototypes made of 3D printing, tape, or cardboard into samples that can be produced in mass production.

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Steve Blank Blank, a key figure in the P lean entrepreneurship campaign, said a famous saying: "all business plans will be rejected by customers." (Steve)

If you want to do Lean Hardware business, the following phrase should be your pet phrase: "all hardware development plans may be rejected by the manufacturers."

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< p > < strong > design with correct components < /strong > < /p >

< p > hardware is usually only a bag of components at the beginning.

Standard components make factory assembly easier, while standard components are almost impossible for mass production.

If you don't want to do all manual assembly with your friends like Steve Jobs, you'd better find the suitable components as soon as possible.

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< p > < strong > create a prototype that can be put into operation < /strong > < /p >.

< p > did you find the right components? Great.

But it's not over: if the prototype can't be produced, even the assembly can't be finished, it's bad.

Fortunately, factories can learn more about what can be produced and can not produce more than you do, and they can help you get it done.

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< p > of course, if you can often go to factories to discuss with workers instead of sending e-mails, the result will be much better.

In this way, you can update the prototype faster and faster.

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Many of the startups in our < a href= "http://www.91se91.com/news/index_h.asp" > investment > /a > P have changed the product design. The vacuum low temperature cooking machine Nomiku is probably the biggest change. The prototype which was first handed to HAXLR8R is totally two samples compared with the sample put into operation.

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< p > manufacturing capability is very important, but cost is often a decisive factor.

The source of goods found from Alibaba may not be reliable, but only half of the price is required for apple quality.

You need to be aware of the material list and the manufacturing process so that you can avoid overcharging the producer or laughing at your layman.

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< p > < strong > factory is the most important partner < /strong > < /p >.

< p > good. Now you have the right components, and they can be put into production and assembled.

Next, will you personally choose the factory and personally deal with the factory? < /p >

< p > to this point, many people will make excuses for themselves: This is too complicated. In factories in China (or Mexico or other countries), I do not understand the local language, it takes too much time.

I don't know where to start.

In short, this is a terrible thing.

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< p >, so you will probably do this: let the third party handle the relationship with the factory.

But this will not only reduce the profit of the products, but also bring about another problem, that is, the third party companies will eventually be responsible for auditing and consulting.

You should know what this means.

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< p > not every product can be produced smoothly.

You choose a href= "http://www.91se91.com/news/index_cj.asp" > factory < /a > will decide the success or failure of your company. You must be wise about it.

There should be no third party involvement between you and key suppliers.

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< p > < strong > gives people a unique impression < /strong > /p >

< p > good products should not only have good technology and design, but also have good logistics and good brands.

Can your brand convey corporate values, missions and products in various languages? < /p >

< p > for example, in the second batch of the first batch of HAXLR8R's list, there is a company called Axio, which produces wearable devices on the head.

Later, Axio rebuilt its brand and changed its name to Melon. Its name, trademark, way, application, appearance and feeling all changed.

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< p > < strong > choose the right business mode < /strong > < /p >.

< p > pure hardware has the risk of being copied quickly and cheaply, and now many products contain "intelligent" connectivity and service provisioning layer.

Using hardware as a service means that choosing the right business mode is very important.

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The P HAXLR8R investment Spark started with open source software and hardware, then developed a device based payment service, and later turned to hardware and software licensing business.

Recently, wearable intelligent vibrator Vibease has also increased the function of paid recording library.

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< p > the change of ecosystem makes the cost of start-up of Hard Suits Inc greatly reduced.

We look forward to seeing more new hardware start-ups succeed.

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