Textile And Clothing Undergo Purgatory Test

This year, the textile and garment industry has undergone a purgatory test. The external factors such as RMB appreciation, slowing demand, rising raw material costs and other internal factors, such as single industrial structure, lack of innovation and internationalization of brand awareness, make the textile and garment industry face a dilemma. However, from the semi annual report cards submitted by 83 listed companies in the textile and garment industry, the industry differentiation is aggravated under the overall poor performance. The operating profits of the 53 enterprises have declined to varying degrees, while the brand clothing enterprises have increased rapidly. It's hard to get caught in a cold spell. This is the common feeling of the interviewees in the interview. Xu Kunyuan, vice president of China Textile Industry Association, said that in the 1-7 month of this year, the export of textile and clothing nationwide increased by 10.4%, 10 percentage points lower than that of last year. Affected by the low international market demand and rising domestic costs, more than 70 thousand textile and clothing and shoe and hat factories in the country have been closed down and about 70% of down garment enterprises have been closed down. It is understood that the down jacket Market has increased from 33 enterprises in 1988 to more than 500 now, and the degree of competition is obvious. "This year's sales volume is estimated to be about 2000000000 yuan, but how much profit can be hard to say." A leader of Yalu group said frankly. Yuan Gangming, a researcher at the Institute of economics, Chinese Academy of Social Sciences, said that the textile and garment industry has come to a new stage of upgrading. "Enterprises either go to the high value-added stage, increase investment, upgrade equipment, or go bankrupt." However, not all enterprises can afford to invest tens of millions of dollars. In this way, China's textile and garment industry, which is built on the basis of low cost and develops rapidly with the processing mode, is facing the crisis of transformation and mass elimination. Faced with challenges, how to break through? Some of the enterprises have failed in the ice breaking business. Some enterprises are hanging by the thread, but some of them are quite proud. The semi annual report shows that the brand clothing enterprises, the American state clothing, the seven wolves and the good news birds, have an average business income of 70% growth rate and a 342% profit growth rate. The reason is self-evident: branding, industrialization, profit making, enterprises can truly achieve these three points, and they can survive and develop. Liu Guozhong, chairman of Jiangsu Bauhinia textile company, told reporters that 5 hundred million of their traditional clothing industry profits were zero in their 7 hundred million sales. But another 2 hundred million of patent jute products have created a net profit of 30 million yuan. According to introduction, at present, the company has 148 patents. In 2007, one of the patents was priced at US $3 million 500 thousand. "It is estimated that by 2010, we will have 500 patents. By then, the value of patent creation will far exceed the present. " Liu Guozhong said. "At present, more than 80% of our processed fabrics are designed and developed independently." Chen Lifen, chairman of Jiangsu Sunshine Group Co., Ltd. According to Xu Kunyuan, there is a widespread shortage of R & D investment in the domestic garment industry. At present, R & D investment accounts for 0.24% of the total sales revenue, while the R & D investment of foreign well-known brands account for 3% to 5% of sales revenue. Peng Qing, manager of Jiangsu Lian FA textile joint venture, said that this year, 95% of their products export enterprises face severe challenges, and their countermeasures are to postpone and extend. Before the extension, it is self built cotton mill, contracted cotton fields in Xinjiang, at present, the self-sufficiency rate of the company has reached 1 / 3; extension is to expand the production of garments and improve the quality of garments, and the production capacity of shirts extends from 300 thousand to 1 million, and the styles are mainly changed from leisure to formal dress, and the selling price has increased by 30% to 50 percent. At present, enterprises can only win in an invincible position by practicing their internal strength.