Angel Investing In Dai Zhikang: How To Judge Whether He Is Suitable For Starting A Business?

　　 How do you tell if a person is suitable for starting a business?

Everyone's method is different. I think human logic is actually made by a lot of practice.

You have a lot of dealings with people, interviews or depth. Communicate One kind of experience, for example, you often chat with friends, this is the accumulation of the most basic experience. When you have accumulated, you begin to feel, and where the two technicians are different, some technicians and you have summed up a lot of frameworks very well. This kind of person is actually suitable to be an architect in some degree, and some people are suitable for making demands, translating from human language into computer language. These two kinds of people have many different characteristics. The people in front are doing research, while the latter are doing development.

When I first invested in liberal art, what did Zhang Wei do? He persisted for 7 years in an unreliable way. The company changed from one person to thirty or forty and from three or four to three or four. What he lacks is lack of direction, persistence in vision, and desire to grow continuously. The only thing he lacks is direction. In fact, in the US and China, many investors have changed their direction in the direction. Because investors see a wide range of vision, it will look at a large number of trends in the industry, look at the data in the industry, and then give advice to entrepreneurs.

The other level is looking. Entrepreneurship The aspirations of the individual. I recall in my mind that when I was doing Discuz, I had no aspirations, but I had many ideas to do better. I feel that there is even a sense of mission. If we don't do it, the earth people will not be able to use this good product. Mission driven entrepreneurship is also very successful.

My investment philosophy is also very strange, to share with you. My investment philosophy is not to invest. Why do I not invest? That is, investors have a lot of greed and fear in their hearts. They also say that the speculation in this field is very hot today, and whether they should rush into it. We need to overcome our greed and fear and find people with investment value. Therefore, I do not vote is a very important investment idea.

　　 Tell the entrepreneur which direction is right, does it mean that the value of angel investors lies in this?

This is Angel investment The important value of human beings. I interviewed 1000 candidates and saw hundreds of companies. In these startups, everyone can do different business, so I can learn a lot from them. It's not that they learn from me, but that I learn from them. Listening is a very important ability, because you have to understand their thoughts.

I had a lot of interference in simple behavior, but what I did more was to watch him go to an abyss and make mistakes and go to a process that I personally feel disastrous for the company. Because I find that everyone wants to change him and tries to convince him that language is powerless. What he needs most is experience. When he really hit the head, I was ready to save money for you. At this time, you would listen to me. Why is it wrong to do this thing?

　　 Share some examples of failure you have seen?

My biggest failure was to take listing as a goal in 08 to 10 years. For example, if your city is a target or a goal of making money, these goals are very nonsense. Listing is a result. It is a direct result of your company's success. If you aim at the above cities, we will focus on the capital market and ask every day what patterns they approve of. Today, your company is packaged into this model, and tomorrow it will be packaged into that pattern. It turns out that the capital market is much faster than you think. This is the biggest failure of myself.

There is also a kind of failure, which sounds a bit out of common sense, that is, too fast to choose the direction, which is definitely a cause of failure. You are going to start a business tomorrow, and find a way tomorrow, and the day after tomorrow, it will be a bad process.

Many of our entrepreneurs today give reasons for their own business, because the product in the market is not good enough. I can do better than him. This is also a big mistake. Because the first product has been done for several years, you are a follow-up person. You want to beat him in his way, there is no chance. You can only find a small piece of heart from your very fractionable crowd to create value.

We find many things from real life today. user But the demand is mostly pseudo demand. What exactly is pseudo demand and what is the real user needs? I have a distinction, that is, you see what he says, which is envy, which is complaining. The user tells you how to do this product well and tell you a lot of things. Actually, it is envious. He is envious of someone having this thing. If you do it foolishly and do these ten functions, he puts forward ten other admiration. If you are entangled in people's complaints every day, if I don't do it again, I won't be able to live. I'm going to be crazy. Here you will find the real needs of a group of people.