Upgrading Of Shoes And Clothing Enterprises In Fujian

< p > "the impact on me is too great, so these big cards are operated in this way."

Firefox a target= "_blank" href= "http://www.91se91.com/" > dress < /a > General Manager Ke Rongdian arrived at Shishi a target= "_blank" href= "http://www.91se91.com/" before 9 a.m. in December 6th.

The purpose of this trip is to understand the most advanced information, equipment and concepts in the industry.

From APP conference agenda to brand simulation and then to the latest industry equipment demonstration, the original boring "static exhibition" is a "dynamic exhibition", which brings industry experts and professionals in the industry to enjoy themselves.

Next, let reporters take you all to the exhibition.

< /p >

< p > < strong > the application elements of the science and technology can be seen everywhere < /strong > < /p >

The difference between P and the previous annual meeting is that, before the start of this event, Fu Cheng (China) Limited provided a "smart production exhibition" APP software for exhibitors to download. After entering the software, we can see important information such as "participation guide", "guest introduction", "product display", "schedule" and so on. Among them, "participation guide" also includes Shishi Hotel, snacks, entertainment places and surrounding maps of clothing city. "Obviously, this conference APP is definitely a big trend."

Xu Tianzhuan, chairman of Jinjiang winning sports, said that a cell phone can get everything done, and it is not afraid of losing data or processes.

< /p >

< p > < strong > of course, Download APP must have a network, the sooner the better! < /strong > /p >

< p > 4G has just been opened, and the "intelligent production" exhibition has introduced it into the exhibition hall. Whenever anyone in the pavilion can take out a cell phone to feel the 4G network, "it is really fast."

Xu Qingzhi, chairman of cardy Santa fox, said that when he took part in the discussion, he would communicate with everyone through WeChat. "When mobile phones become more and more important, Internet speed is the top priority."

< /p >

< p > in addition, domestic office software giant Zhiyuan, network video conference leader Redwood (China) Information Technology Co., Ltd. brought the latest equipment and cutting-edge technology. Japanese and Xi'an standards and other domestic and foreign sewing equipment experts have also "unveiled" their core products, so that enterprises' production experts are refreshing, "good horse with good saddle, no good equipment, how can we produce high quality < a target=" _blank "href=" http://www.91se91.com/ "> clothes < /a >.

Wang Qingren, general manager of Hua Zhi Xu, said that the company has changed the traditional exhibition mode, and the technology application elements can be seen everywhere, so that the whole hall is completely moved up.

< /p >

< p > < strong > new concept "shock" industry < /strong > /p >

< p > believe that people who do the clothing business have basically heard the name "Rick".

< /p >

< p > Yes, as the flagship of the fashion design software, Xu Yizhen, vice president of sales of "Rick" system, tells the story of their growth and progress together with the world-famous fast fashion brand H&M. "Why is fast fashion brand able to attack the city in China at such a fast speed? Apart from fast design, the most important thing is that they have the right to bargain."

Whether they are UNIQLO or ZARA or H&M, they do not have their own production plants, "they only do brand operations."

Do not think that they are simply doing brand operation, and nothing else. When designing the manuscript to the OEM manufacturer, they have already calculated the reasonable profit of the clothing, which means that the brand makes the manufacturer earn 10 yuan. Under the condition of quality and quantity, the manufacturer can not get 11 yuan. "Controlling the cost of the traditional" industrial chain "is an important parameter for winning the fashion brand quickly.

In fact, China's < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > clothing enterprises not only design speed far slower than fast fashion brands, but also can not compare production costs, "Chinese clothing enterprises rarely work on fabrics, and all of this is the key point of clothing sales."

In addition, with the help of "Rick software", H&M can easily calculate the cost accurately according to past sales records, current R & D, design and production processes, so "they are aware of their low price."

According to Xu Yizhen, from concept to product to terminal store, ZARA only takes 15 days, H&M takes 25 days, GAP takes 2 months, and the fastest domestic brand also needs at least 3 months. "These fast fashion brands have entered China's first and second tier cities. Let's see, their sales and influence in their cities directly impact domestic brands."

As a software provider for Armani, Dior, crocodile, Zegna, Versace and other world famous brands, Li Ke clearly sees that the next step of these fast fashion brands is to enter the three or four line market, take a look at the strength of H&M. There are more than 2800 Direct stores, about 100000 employees, 21 billion US dollars sales and 2 billion 400 million US dollars profit in more than 50 countries.

Ke Rongdian said.

< /p >

< p > < strong > the way of "information" will win the future < /strong > < /p >

< p > "the concept of information technology in shoes and clothing bags industry has begun to infiltrate into some well-known brand enterprises in Fujian. If there is no information technology in the future, it will be eliminated."

Jin Yuan < a href= "http://www.91se91.com/news/index_f.asp" > dress < /a > Chairman Hong Shao Pei introduced, in recent years, under the trend of Internet and information technology, Jinyuan has been keeping pace with the times, from the electricity supplier to WeChat payment, the brand always keeps up with the most popular trend.

Moreover, Jinyuan is also actively cooperating with some software giants at home and abroad to create its own "information" products. "Of course, for different enterprises, informatization should be phased, not overnight, nor can it go all the way."

Hong Shaopei said that what suits oneself is the most important thing.

< /p >

< p > "for sporting goods, this may be bad news."

After hearing that H&M will enter the sporting goods field in 2014, Xu Tian Hua said that the Chinese sporting goods companies, which had already been close to the "deep water area", would be directly against the "fast fashion" brand in addition to the "sniping" of Nike and Adidas. "Obviously, sooner or later, such as ZARA and GAP will come in."

Xu Tianzhuan believes that the Chinese shoes and clothing market will show a new model in the future, that is, the combination of men's and women's clothing, children's wear, shoes, accessories and other products. From the perspective of consumer psychology, they also hope to "solve the clothing needs of the whole family" at one stop, "this is also the biggest competitiveness of fast fashion brands."

< /p >

< p > "we are actively building an industry" big alliance ".

Lin Hongnan, chairman of Fucheng (China) Limited, has revealed a message at the show's thanks giving dinner. Fucheng will jointly establish a new company with famous brands such as people's business, seven wolves, XTEP, Hongxing Erke and CABBEEN. With the help of the leading oracle bone a target= "_blank" href= "http://www.91se91.com/" > textile /a platform, and the technology products of well-known software manufacturers at home and abroad, it will jointly provide services including "industrial chain upgrading" and "informatization" in the pformation of China from "clothing power" to "clothing power". "Fujian shoes and clothing bags enterprises will be the focus of our service".

< /p >