Shaoxing Textile Suppliers Attack The Downstream Industry Vigorously

< p > from the clothing brand in Shaoxing, we will find the shadow of fabric suppliers.

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< p > from cloth to clothing, changes in an industrial chain are taking place quietly in Shaoxing, a textile city.

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< p > < strong > not only for clothes but also for brands, < /strong > /p >

< p > when being in a meager profit era and encountering high cost, the profit making nature of the "a href=" http://www.91se91.com/news/list.aspx "ClassID=101112107105" > Shaoxing Keqiao < /a > is not willing to be a pure fabric supplier only.

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"P", a lot of fabric dealers have dabbled in the downstream industry - clothing industry.

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< p > data show that the garment industry has gradually become a climate in the large textile environment of Keqiao district.

As of last October, Keqiao district had 43 garment enterprises above designated size. In the first 11 months of last year, the output value of textile, clothing, printing and dyeing and chemical fiber enterprises in Keqiao District reached 177 billion 700 million yuan, up 15% over the same period last year.

In the region's total industrial output value of 356 billion 600 million yuan, large textile accounted for 49.8%, the growth rate was 15.1%, compared with the region's total industrial output value of an average increase of 11.8%, 3 percentage points higher.

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< p > however, while the scale continues to expand, the clothing industry in Keqiao is in an awkward situation of short leg development: the proportion of OEM production mode is too large, but in the original design and production (ODM) and private brand production (OBM), it is stagnant.

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< p > clothing industry without brand will eventually encounter many problems such as profit margins, sales difficulties and so on.

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< p > just like Jin Weifeng, general manager of Keqiao jilams Co. Ltd., said: "the current market is to sail against the current, not to advance or retreat.

I always keep my original three acres of land. Sooner or later, even this piece will be taken away by others.

Cloth merchants increasingly feel that it is necessary to build a brand and take the east wind of Keqiao to create the "international textile creative center".

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< p > < strong > the way to choose clothing brand is to choose a new topic < /strong > /p >

To achieve "P" from "global to clothing", it means that Keqiao's fabric merchants' involvement in the field of clothing can not be limited to making cloth into clothing, but also to understand brand management. This is the way to achieve sustainable development.

However, brand creation is not achieved overnight.

There is a popular saying in the clothing industry: "no brand, no soul in fashion, no design, no soul in products, no management, no soul in design, no business integration, no soul in management."

It is the commercial design management that creates the core competitiveness and achieves the core brand.

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< p > however, clothing brands and fabrics have totally different R & D, production and sales systems. Choosing the way to fashion brands is a challenge to a new topic.

Cloth clothing is only the first step in the journey of a thousand miles, without strong strength and foresight, but only by survival or by the temptation of interest, blind water users may start to gain a profit for a while, but the consequences of long past will be: business stagnation and shrinking profits.

If fabric traders blindly use the brand extension strategy blindly, or copy the a href= "http://www.91se91.com/news/list.aspx ClassID=101112107107" > fabric brand < /a >, instead of doing a line of knowing and doing, learn to effectively avoid risks and gradually start branding and expand their positions, the outcome will probably fall into a more embarrassing situation.

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< p > how to grasp the opportunity and avoid risks effectively, while building the independent clothing brand, establishing brand and establishing effective cognition among the target consumers become a new topic facing the fabric suppliers of pformation.

Fortunately, on this road of pformation, there are pioneers. Their successes and experiences provide valuable lessons for the latecomers.

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"P", as Zhou Rusheng, director of the Construction Management Committee of China Textile City, said: "we hope that the qualified merchants will take the lead in growing up to bring the rich first, but not to invest in groups."

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< p > how to make a brand has two ways to learn from < /p >.

< p > < strong > A < /strong > /p >

< p > < strong > find foreign aid, make difference, make good use of the original advantage < /strong > < /p >

< p > < strong > Hua Tong color spinning: others have to catch up, at least 5 years, < /strong > /p >

< p > Keqiao Huatong color spinning Co., Ltd., started in the cotton spinning industry.

In the field of clothing, chairman Ji Guomiao did not get much advice.

"Before making a brand, there are peers who advise me not to take risks, and those who enter first are changing careers."

But Ji Guomiao took all the blame and set up Shanghai Sheng Ma Garments Co., Ltd. in 2011, specializing in the luxury home fashion brand from Europe -- Jim Lins.

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< p > facts have proved that Huatong colored spinning of this "foreign child" with European ancestry is not disappointing.

From the London Olympic Games, the Chinese women's volleyball tournament to the red carpet of the Golden Rooster Festival and then to the T platform of Seoul international fashion week in South Korea, the way of jilarams has come to fame and gain.

It is reported that Fifth stores of jilams are already open in Hangzhou Tower.

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< p > for the initial decision, Ji Guo Miao said that it was not a temporary brain heat, but he had already grown up in bamboo. "No material advantage, I will not make clothing brand."

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P > 2008, Huatong colored spinning invested tens of millions of yuan, and worked with the hemp center affiliated to the Quartermaster Equipment Research Institute of the PLA General Logistics Department to successfully improve the hemp fiber and get a patent.

In August 2012, Huatong color spinning signed an agreement of 50 thousand mu of Heilongjiang hemp planting base with the province to start planting raw materials.

So far, Huatong color spinning has realized the whole industry chain management of raw materials, yarns, fabrics, clothing and brand sales.

From the source to the terminal, Huatong color spinning is one hand control, which provides the possibility of creating the maximum additional value.

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< p > in addition, in order to avoid entering the "Red Sea" in the clothing field, jilams also chose a niche route.

Unlike many clothing brands that have emerged in Shaoxing before, jimrris bypassed the more competitive clothing market and attacked the field of home underwear.

In the brand store of Tianhong building in Keqiao, up to 20 categories of underwear household clothing are priced at more than 1000 yuan. The high value added foothold is in the special function of hemp fabrics: the wettability is 3 times that of pure cotton, and its fabric can shield more than 95% of ultraviolet radiation.

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< p > it is learnt that at present, in the development of three links of raw materials, fabrics and clothing, Huatong color spinning has invested 30 million yuan, and the whole industry chain of hemp field has been formed and has comparative advantages in the development of the front and rear road.

Ji Guomiao is confident, "it takes at least 5 years for others to catch up."

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< p > < strong > B < /strong > /p >

< p > < strong > borrowing culture, reforming marketing mode < /strong > < /p >

< p > < strong > Yu Jie printing and dyeing: giving T-shirt printing cultural connotation < /strong > < /p >

< p > If Huatong color spinning is to make a big fuss on the industrial chain, it will be successful if it is promoted by propaganda.

So, Yu exhibition printing and dyeing has the following points in < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" > brand culture < /a > marketing mode.

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< p > point to enter the world, print and dye its banner, tile, cultural and creative home page, the breath of youth and vitality on the computer screen, and even the mouse stays for it.

The original T-shirt can also be DIY, but also guaranteed that the next day will be able to get the hand.

There are more hurdles and novelty.

But what is most surprising is that such a new style of tile culture is a large printing and dyeing enterprise with more than 10 years of development. Zhejiang woo printing and dyeing Co., Ltd. is the masterpiece of chairman Chen Jianding.

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< p > August 2010, Chen Jianding went to Las Vegas to attend a costume culture exhibition.

There, Chen Jianding deeply realized the charm of T-shirt culture, and at the same time, he also smelt business opportunities.

As a big country of T-shirt consumption and production, China has a large output, but it is not a real shirt culture.

T-shirt printing has always been at the end of the knitted apparel industry chain, and it can only rely on T-shirt as a carrier to reflect its added value, without forming an independent industrial value.

If we can give the T-shirt more profound connotation, we will greatly enhance the gold content of the existing T-shirts.

The culture of Chen Jianding's tile culture is the T-shirt culture.

To this end, Chen Jianding spared no expense, and invited the designer of the Korean American family to become Yan Yan by spending 7 figures.

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Less than P, today's tile culture has a South Korean planning team, a network marketing director in the United States, a digital printing machine made in Germany, a printing production line made in Japan, and a stereotyped machine made in Korea. It is like a mini "United Nations".

The collection of talents and equipment from various countries is for the needs of pformation and upgrading of enterprises. Chen Jianding hopes to better develop creative clothing production and bring different shopping experiences to consumers.

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< p > competition in the future is the competition of the industrial chain.

Textile and apparel industry is a very long chain. Today, the traditional textile trade and manufacturing profits are becoming more and more low.

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