China'S Silk Industry Is Moving East And West To Create A Win-Win Situation.

At present, the central and western regions have gradually expanded from the initial process of reeling to twisting silk, weaving silk, "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a ", comprehensive development and other links, the processing chain has been extended continuously, and the business efficiency has improved significantly; the silk industry in the eastern region has achieved the adjustment and upgrading of the industrial structure through the construction of special industrial bases such as fabrics, garments and home textiles.

Under the background of "East West cooperation", China's silk industry has realized the complementary advantages of the whole industry and the win-win situation of the industrial chain.

< /p >

How to better locate and plan the silk industry in the new layout and form the best development mode is an important topic at present. < p >

< /p >

< p > < strong > < < a href= > http://www.91se91.com/news/index.asp > > moving east to West > /a > creating a win-win pattern < /strong > /p >

In the process of "moving east to west", the rapid development of the silk industry in the central and western regions has solved the worries of the Eastern Silk Enterprises and made them devote themselves to the fields of brand, R & D, marketing, trade, capital and so on. P

At the same time, the central and western regions obtained cocoon silk orders from the eastern enterprises, so as to continuously upgrade the scale of sericulture industry and increase farmers' income.

Under the background of "East West cooperation", China's silk industry presents a pattern of complementary advantages in the East and Midwest, and a win-win situation in the industrial chain.

< /p >

< p > < strong > the yield of cocoon silk is guaranteed < /strong > < /p >.

Under the encouragement of the policy of sericulture development in central and Western China, P has achieved steady growth in 2009 after its low trough.

In 2012, the area of mulberry garden in China reached 12 million 624 thousand and 600 mu, and the amount of silkworm eggs was 16 million 727 thousand and 200, and the output of silk was 126 thousand tons.

< /p >

< p > Tan Gang, Secretary General of Guangxi cocoon and silk industry association, said that after years of development and expansion, Guangxi has become an important cocoon silk production base in China. The absolute output of cocoon accounts for 40% of the country, and the absolute output of raw silk accounts for 30% of the whole country. Guangxi's status in the "East sang Xi shift" can be seen.

< /p >

"P >" a few days ago, the chairman of a large silk company in Zhejiang came to Guangxi to inspect Cocoon Silk raw materials. After coming, he sighed that he had never expected that the development of Guangxi's cocoon silk industry would exceed his expectations.

At present, almost 100% of Silk Reeling Enterprises in Guangxi use automatic silk reeling machine, and the quality of the produced silk is improved as a whole. It can reach 3A or 4A as a whole, and individual good enterprises can even achieve 4A or 5A.

We welcome professionals from the industry to visit our cocoon silk industry in Guangxi, which will give you a new understanding of the cocoon silk industry in Guangxi.

Tan Gang said.

< /p >

< p > although Guangxi's silk industry mainly concentrates on the front-end of the industrial chain, the weaving and dyeing links are relatively weak. However, 50% of Guangxi's Silk Reeling Enterprises have the shares invested by silk enterprises from the eastern region. In the years of cooperation with the silk enterprises in the eastern region, the quality and management level of Guangxi's cocoon silk industry has been continuously improved.

< /p >

< p > in addition, Sichuan, Shaanxi, Anhui, Yunnan, Hainan and other central and western regions are also vigorously developing sericulture industry to increase farmers' income.

< /p >

< p > Shaanxi Province seized opportunities and strengthened technical services. Sericulture industry has been developing steadily.

"We are optimistic about the opportunities brought by" East sang Xi shift ".

Taking Ankang City, this year in Ankang City, spring and summer two season silkworm breeding 151 thousand and 800, cocoon production of more than 6000 tons, in the first half of Sericulture Silk output value reached 1 billion 50 million yuan.

Ankang City Government introduced sericultural industry awards and support measures this year, and rewarded excellent units and advanced units of last year's technical services.

In addition, various counties and districts in Ankang have issued a series of reward and support policies such as free seed production, fresh cocoon protection price acquisition, and price subsidies, so as to promote sericulture farmers to better breed mulberry and raise silkworms.

Liu Yang, Secretary General of Shaanxi sericultural Silk Industry Association, introduced.

< /p >

< p > < strong > domestic sales < a href= "http://www.91se91.com/news/index.asp > > market < /a > steady rise > /strong > /p >

< p > Yang Yongyuan, President of the China Silk Association, said that "structural adjustment, steady growth and expanding domestic demand" have become the main theme of the development of China's silk industry.

"While stabilizing the international export market, silk companies pay more attention to the structural adjustment of silk products and the building of their own brands. By constantly improving the traditional marketing channels, we actively open up multi-level business and cultural operation modes and means, and continuously tap the potential of the domestic market, and the domestic consumption of silk is steadily rising."

< /p >

A group of silk backbone enterprises such as Daly, Kai Xi Ya, Wan Shi Li, Jia Xin, silk road, Su Hao and Xin Yuan invested in the establishment and development of silk franchise stores, and gradually infiltrated from the first tier market to the second, three or even four line cities, which greatly promoted the steady growth of the sales of independent brands of enterprises.

< /p >

< p > in addition, the rapid development of e-commerce has brought new opportunities for silk enterprises to expand the domestic market, and online shopping is quietly becoming a new economic growth point of China's silk industry.

< /p >

< p > a survey from the China Silk Association shows that 58% of the 78 silk enterprises in Jiangsu, Zhejiang, Sichuan, Guangdong and other 12 provinces and cities have established their own e-commerce sales platform on Taobao, Alibaba and other websites. 34% of the enterprises have online sales of more than 5 million yuan, and the sales volume of the whole industry is over 1 billion yuan.

In the next few years, the sales volume of the silk business market is expected to maintain an annual growth rate of more than 15%. The Internet economy will have a revolutionary impact on the operation and management of traditional enterprises.

Ren Lirong, chairman of Sichuan Nanchong Liuhe (Group) Co., Ltd., briefed reporters that at present, Liuhe's online sales of silk have been getting better.

< /p >

< p > < strong > culture and brand significantly improved < /strong > < /p >

< p > through the adjustment of industrial regional layout, the industry has shown a positive attitude towards the construction and protection of silk culture and brand. With the division and cooperation of the industrial area, the silk culture and brand have been further excavated and developed.

< /p >

< p > Yang Yongyuan believes that the protection and inheritance of silk culture provides a new way of thinking for the pformation and upgrading of the silk industry and the integration of culture and economy.

On the one hand, through the construction of the Silk Museum, the silk cultural creative garden and the silk cultural business circle, the industry develops the related industries in series with the elements of silk culture, and vigorously promotes the Chinese silk culture.

On the other hand, with the continuous improvement of the technical content of silk products, the product structure is further optimized, and the proportion of silk processing products and finished products is increasing.

The concept of silk products has been extended to silk carpet, silk quilt, cultural products and other fields on the basis of traditional raw silk, silk fabrics, garments, scarves and neckties. Especially silk has been developed rapidly and become an important support for the development of the industry, which is of great significance for protecting silkworm culture.

< /p >

< p > in addition to enterprises, a series of silk theme parks, including exhibition, education, sightseeing, shopping and leisure, have been completed in Shenzhen, including silk garden, Sichuan Silk Museum, Daly silk industrial park, and Hua Jia Silk Culture Expo Garden, which has played a positive role in stimulating local tourism and catering economy.

< /p >

"P >" silk industry enterprises should adhere to the brand development strategy and carry forward the Chinese silk culture.

First of all, we must continue to promote the marketization of the public brand of "high-grade silk logo" industry, guide enterprises to take the road of brand development; secondly, we must coordinate all forces, absorb the experience of foreign brand development and expand the visibility and influence of domestic brand enterprises; third, we should increase the construction and protection of independent brands, guide the dominant enterprises to carry out international registration of trademarks, and accelerate the internationalization process of domestic independent brands.

Yang Yongyuan said.

{page_break} < /p >

< p > < strong > the East meets the wings, /strong > /p >

In the past few years, the silk industry in China has formed a pattern of echoes in the implementation of the policy of "P".

In the eastern region, enterprises use the advantages of talents, management, technology, capital, information and market to actively extend the industrial chain to the terminal, which greatly improves the competitiveness of enterprises. Enterprises in the central and western regions exert their advantages in raw materials, do fine and strong cocoon silk, and further optimize the industrial chain.

< /p >