2013 China Guangzhou International Denim Garment Festival Wins The Xintang Cowboy Culture

< p > November 12th, < a href= "http://sjfzxm.com/news/index_cj.as" > 2013 China Guangzhou (Xintang) international cowboy dress Festival < /a > and the first cowboy goods (Xintang) Fair (hereinafter referred to as "a href=" http://sjfzxm.com/news/index_cj.as "Xintang cowboy Festival < /a >) press conference was held at" a "href=" Guangzhou ".

Xintang town deputy mayor Luo Ming, Xintang chamber of Commerce President Zhan Xueju, vice president Wang Junbiao, and Guangzhou Baihui clothing, denim personalized customization network platform < a href= "http://sjfzxm.com/news/index_cj.as" > young shop < /a > chairman Deng Yijiang, < a href= "http:// sjfzxm.com/news/index_cj.as >" increased denim "/a" general manager Ye Dunfa and other business representatives nearly 200 people attended the press conference.

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The theme of "new cowboy, new ecology, new business capital", sponsored by Zengcheng Xintang chamber of Commerce, China Textile Industry Federation, Zengcheng Xintang town cowboy clothing association, China Guangdong, Hong Kong and Macau clothing and Culture Association, Guangdong a dress and Culture Promotion Association, will be held in Xintang international cowboy city from November 28th to December 2nd. At the same time, the first Xintang cowboy Fair will be held and the denim Summit Forum focusing on the pformation and upgrading of the denim industry will be held. More than 2000 cowboy fashion industry chain producers, suppliers, purchasers, logistics providers and fashion design institutions will participate in the event. < P > at the press conference, < a href= "http://sjfzxm.com/news/index_cj.as" > Xintang chamber of Commerce President /a /a Zhan Ju Ju revealed that

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< p > Zhanju Ju pointed out that Xintang is a world-famous cowboy capital and a famous town of Chinese jeans.

Xintang Cowboys occupy 30% of the total market share of the national denim garment and 60% of its exports, and enjoy the reputation of "cowboy watching China and Chinese Cowboys watching Xintang".

He said that Xintang owns Guangzhou Baihui Garments Co., Ltd., young shop, Hengyu and other tens of thousands of denim clothing and related enterprises, involving nearly more than 30 industries, hundreds of thousands of cowboy practitioners, has more than 1000 registered denim clothing brand, daily production capacity of about 3000000 products, products are exported to Russia, the United States, the European Union, South Africa and dozens of countries and regions, is a real cowboy town.

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"P" Xintang cowboy has achieved great achievements after nearly 30 years of development, but Luo Ming, deputy mayor of Xintang Town, told reporters that in recent years, with the rise in cotton prices, the decline of orders, the appreciation of the RMB, the rising labor cost, the shortage of labor and other problems, it has brought great impact to the development of the cowboy industry in Xintang.

In early 2012, Xintang cowboy orders fell by 30%, and profits fell to less than 5%, which meant making a pair of jeans or even making less than a dollar.

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< p > Luo Ming said that in the economic environment is not good, the pformation and upgrading of denim garment enterprises is imminent. The Xintang town government is actively joining the enterprises, increasing the promotion of the pformation and upgrading of the cowboy industry, speeding up the construction of the three major platforms of Guangdong denim clothing research and Development Center, Guangdong denim clothing testing center and Guangdong cowboy clothing information center, leading Xintang's denim garment enterprises to pform from traditional manufacturing to independent brand development, taking the road of brand development and taking the road of healthy environmental protection and intensification.

It is hoped that every cowboy garment enterprise will take the opportunity of this Xintang cowboy festival as a turning point to fight Xintang pformation and upgrading of jeans industry.

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< p > there is no backward industry, only backward technology and backward marketing methods.

Luo Ming, taking the "double eleven" Tmall to realize the turnover of 35 billion 19 million yuan as an example, points out that e-commerce will become the mainstream channel of sales. It emphasizes that in the information age, the jeans enterprises that are committed to building brand should build and own their own electronic business platform, and plug the wings for the traditional garment manufacturing industry.

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< p > thinking determines the way out.

In the construction of a self owned e-commerce channel, through the creation of a personalized cowboy customized network platform, < a href= "http://sjfzxm.com/news/index_cj.as" > young shop < /a >, a new breakthrough has been made in Guangzhou's a href= http://sjfzxm.com/news/index_cj.as. Deng Yijiang, chairman of Baihui Garments Co., Ltd., told reporters that "marketing thinking and marketing methods have brought great changes to young shops and Baihui garments, because it is the customized service provided by the mine field business channel with the help of the Internet, which brings users more authentic and direct experience, and the promotion of brands and the development of enterprises are faster."

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< p > it is understood that the mine used by the young shop is different from the traditional third party network platform, but to create an online shopping platform that belongs to itself and can be propagated indefinitely.

"As long as we become consumers, he will automatically become our online dealer, and is zero threshold entry.

Many college students take orders from young stores to provide personalized jeans for their classmates and friends.

This way of reading and starting a business is very popular among college students.

For our Bai Hui clothing and young store, the change of this marketing model is quite different from the traditional traditional way of development through a large number of physical stores.

Because of changing customer value into commercial value, through the convenience of online shop, the idea of full staff marketing naturally makes our factories smaller and smaller, while the platform is bigger and bigger.

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< p > "amazing sales of double eleven" have made many people realize the power of e-commerce and have developed with the help of third party shopping websites.

But in fact, it is a real trend to actively develop our own e-commerce platform independent of the third party.

Deng Yijiang believes that the Xintang cowboy Festival is the weathervane of China's < a href= "http://sjfzxm.com/news/index_cj.as" > jeans industry "/a >". Under the background of industrial pformation and upgrading, the unique e-commerce platform built by minida commercial road is the pioneering work of Xintang cowboy industry and even the Chinese cowboy industry. It will lead Baihui clothing and young shops to achieve rapid development in the competitive jeans industry, and quickly realize the goal of becoming a lightweight fashion custom cowboy leader.

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< p > according to the introduction, the annual sales and sales of Baihui clothing focused on cowboys in the past 20 years are less than a href= "http://sjfzxm.com/news/index_cj.as" > jeans > /a > nearly 2 million, and the products are exported to more than 10 countries and regions such as Europe, the United States, Canada and so on.

After the introduction of personalized cowboy customized network platform, the young shop has been favored by many performing stars, well-known business owners, white-collar workers and college students.

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