Baidu Robin Li: New Three Views Of Enterprise Brand

< p > < strong > 1. Simple and effective investment view.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Robin Li < /a > from the beginning of Baidu, we advocate "simple and dependable" culture in the company, and its investment view comes from one continuous line.

Not long ago, $1 billion 900 million bought 91 wireless, and Robin Li decided on an overseas call that lasted only a few minutes.

There is only one simple principle to decide whether he will make investment decisions, that is strategic synergy.

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< p > Robin Li's idea is "you are not alone," "helping others, accomplishments yourself".

After becoming a major shareholder, Robin Li has only done two things: backing up and letting go.

Backing up is to provide huge flow support to Baidu through the platform, which is mainly reflected in the non competition commitments and the "intimate search" cooperation agreement.

To let go is to give full authority to the original management team, and Baidu promises not to enter relevant fields. Robin Li himself does not meddle in specific management affairs.

As a founder, Zhuang Chenchao is rich in professional experience. CEO Zhang Haijun, known as "cool tech travel", calls it "understanding the technology and judging the Internet development with vision and foresight. It is the leader of the elite and innovative spirit."

It is Robin Li's belief that "we must find the best talent", "give the most free space" and "let the best talent stand out" is what Zhuang Chenchao believes in.

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"P" is precisely because of this support, where in just two and a half years Baidu has brought such a huge investment efficiency.

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< p > < strong > two, observing the strategic view of micro and far.

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< p > if you want to see the long term future, you must first see the nuances of reality.

Robin Li has been immersed in the Internet world for ten years, and naturally knows every detail of every subtle change.

Based on this continuous observation and practice, he put forward the strategic idea of "middle page" to the industry for the first time at the Baidu alliance summit in 2011. He pointed out that there is a broad field between search engines and traditional industries, which enables entrepreneurs to serve others and achieve themselves.

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< p > in the second years that Robin Li put forward the middle page strategy, several classified information websites including 58 cities, Ganji network, common network, vip.com, Shenzhou rentals and so on were restarted, < a href= "http://www.91se91.com/news/index_f.asp" > IPO < /a >, and began to go on the market for a false start, and 58 cities and places were IPO, which is the fruit of Robin Li's "middle page" strategy.

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< p > strong > three, equality and drive ahead values.

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< p > Robin Li, when studying in Library and information science of Peking University, feeling that people get the complicated and arduous information, they set up the belief that "people should be equal and convenient access to information", and the creation of < a href= "http://fz.sjfzxm.com/" > Baidu < /a > is the result of this belief practice.

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< p > the starting point needs equality.

Because equality does not mean that it will enjoy its growth and stagnation.

The focus of Robin Li's thinking in recent years is how to encourage or help the former on the basis of equality.

Based on this upgraded version of the values, Robin Li is more willing to be an "able person" - from technology, capital, talent, traffic, management experience and many other aspects, to provide a steady stream of tremendous energy for the active forward and help them reach the other side of success.

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< p > Robin Li is committed to building Baidu as a "rocket launching base" and playing the role of power fuel perfusion.

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< p > where to go to market successfully is only the first rocket to launch in Baidu launch base.

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