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Positive Significance Of "Opinion" To Cocoon And Silk Industry
< p > in recent years, China's < a href= "http://www.91se91.com/news/index_c.asp" > cocoon silk > /a > industry is affected by internal and external dilemmas, and bears tremendous pressure of spanformation and upgrading. In what respects does the opinion have a positive impact on the industry? In this regard, the reporter interviewed Liu Zhuoming, general manager of China Cocoon silk trading market and Liu Jialin, general manager of China Cocoon silk culture industry creative park. < /p >
< p > < strong > positive significance 1: ease the financing difficulties of enterprises < /strong > < /p >
Reporter: under the influence of internal and external pressures, financing difficulties of cocoon silk enterprises, can we specifically talk about the current situation of enterprises? What is the impact of the opinion in this respect? < /p > p
< p > Liu Zhuoming: in recent years, the cost of labor, environmental protection, financing, exchange rate and production materials has increased, and the operating cost of enterprises has increased. The bottleneck of domestic sales and the decline of export prices have resulted in the double compression of the profit space of enterprises. The change of state policy on commodity trading market has directly increased the capital occupation and spanaction costs of members; the sales volume of silk products and the ability of financing of enterprises have declined significantly, and the profitability of silk enterprises has gradually declined and faced enormous challenges. < /p >
< p > "opinions" clarified the financial support policies and measures of targeted and operational "increasing financial support and improving investment and financing mechanism" to actively respond to the grim situation faced by the industry and further promote the spanformation, upgrading and healthy development of the cocoon and silk industry. In view of the current situation of many silk enterprises connected to our market and market, it is imperative to seek spanformation and upgrading. However, in the face of the general downturn of cocoon and silk industry and the difficult operation of enterprises, no matter whether our market wants to establish a multi-level market system to meet the needs of production and marketing of silk enterprises, or whether silk companies want to upgrade their technology and brand, they need great support from policies in terms of capital, and financial support is the important point of "opinion". < /p >
< p > Liu Jialin: Generally speaking, China's cocoon and silk industry is large but not strong. China's cocoon, raw silk and billet silk accounted for 70%, 70% and more than 45% of the world's total output, respectively. Silk as a traditional Chinese export commodity, the total annual export of silk goods is about 3 billion 400 million dollars. The export volume of raw silk and green silk accounts for 90% and 60% of the international trade volume, which is the largest position of the world's largest silk production and export country. Nevertheless, most of the cocoon and silk industry in China is small and medium sized enterprises. The cocoon and silk enterprises are scattered and small. Most enterprises do not have the ability of market development, capital operation, technological innovation and risk response. "Opinions" give full play to the role of financial funds to guide and drive, and gradually expand the central budget to support the development of the cocoon and silk industry scale, and benefit all aspects of the silk industry chain. < /p >
< p > < strong > positive significance 2: promote orderly competition in the market < /strong > < /p >
< p > reporter: what is the current situation of the cocoon silk market? What are the powerful measures for the opinion in this respect? < /p >
< p > Liu Jialin: at present, the cocoon and silk industry is completely under the open market competition condition, but the open competition environment makes the whole industry present the following state. The industrial foundation is constantly being weakened; the two is that people in the industry speak little and the atmosphere in the industry is very good. In the industry seminars and talks, they can open their minds to think about the industry, and constantly call for honesty, quality and brand to win. However, the situation of starting from integrity and quality has not yet been formed, and the pace of action has been slow. The three is to set up many standards and norms from the government level to the industry level, but how to put it into practice is still a problem. Moreover, the atmosphere of supervision and inspection in China has not yet formed and is often a mere formality. Only by ensuring the implementation and implementation of standards can we promote the healthy development of the industry. One is competition and disorder, that is, the phenomenon of homogenization of industries is serious. Enterprises only value immediate interests and lack foresight thinking. < /p >
< p > > a href= "http://www.91se91.com/news/index_q.asp" > "opinion" < /a > clearly put forward: "pay close attention to the study and formulation of relevant laws and regulations and industry standards, at the same time, conduct business guidance for the development of the industry and supervise and inspect the implementation of the opinions." This will help to guide and regulate the orderly competition of the cocoon and silk industry, and form a healthy competition situation, thus promoting the sustainable development of the industry. < /p >
< p > < strong > positive meaning 3: it is beneficial to build industry brand < /strong > /p >
< p > reporter: at present, China does not yet have the world influence silk brand. "Opinion" regards brand building as one of the important tasks. What aspects can promote brand building? < /p >
< p > Liu Zhuoming: China almost dominates the front of the silk industry chain of the whole world. However, because Chinese silk is less than a target= "_blank" href= "http://www.91se91.com/", "clothing /a" industry is short of internationally famous brands, most Chinese enterprises only earn processing fees and raw materials fees, and give high value-added terminals to France, Italy and other countries which rely solely on silk processing and re export. Therefore, the cocoon and silk industry must be spanformed and upgraded. Brand building is also a topic that can not be carried away. < /p >
Below P, the Eastern Silk enterprises, such as Jiaxin silk, wanshali, Jiangsu Xinyuan and Silk Road, are actively seeking to create famous brands. This is not only the key to the spanformation and upgrading of the cocoon silk industry, but also the only way for China to move forward from a big silk country to a silk power. The support provided by the opinions in policies and funds will promote the development of these enterprises to world-class enterprises with international competitiveness, so as to effectively guide other silk enterprises to gradually establish brand awareness and promote the spanformation and upgrading of the silk industry. < /p >
< p > Liu Jialin: China's cocoon and silk industry is in a state of "no cards and no products". The number and categories of brands in the industry are huge. Many enterprises have registered trademarks and brands, forming a brand strategic atmosphere. However, enterprises do not have a clear understanding of the connotation of brands and the needs of brands. The construction of brand requires the government to set up a platform for creativity and design, and also requires the realization of capital docking. The introduction of the opinion is to enhance the ability of enterprises to build brands from these two aspects. < /p >
< p > < strong > positive meaning 4; clear the enterprise's own position < /strong > < /p >
< p > reporter: some people think that "East sang West shift" to some extent caused the overcapacity in the West and ignored the traditional advantages in the East. What do you think? If so, can the introduction of the opinion "alleviate the situation"? < /p >
< p > Liu Zhuoming: in fact, the development of everything has its order. "East West West shift" includes two industrial groups in the East and West. It is very necessary to increase support for the West and establish a solid raw material base to lay a solid foundation for the development of the industry. Next, enterprises in the eastern region should improve the quality of products through technological spanformation, focus on strengthening terminal brand construction, and develop towards a world-class brand of competitiveness. < /p >
< p > opinion highlights the main objectives of optimizing the industrial regional layout and achieving sustained economic growth in the industry, focusing on the "Three Simultaneity", that is, while promoting the healthy and sustainable development of the cocoon and silk industry, it also insists on improving the level of production technology and silk brand construction; while promoting regional cooperation and specialization, and gradually forming a new pattern of complementary advantages, benign interaction and coordinated development, and avoiding blind development and duplication of construction; while consolidating traditional markets, developing new markets and dominant enterprises "going global" strategy, and expanding and optimizing domestic and foreign silk consumption market through optimizing and innovating business marketing mode, developing e-commerce, building professional marketing network and modern logistics system. For the silk enterprises, this is a clear orientation of the current stage, and it can focus on making bigger and stronger in some aspect. < /p >
< p > < strong > positive significance 5: promote the development of e-commerce mode < /strong > < /p >
< p > reporter: what are the more prominent aspects of the opinion? < /p >
< p > Liu Zhuoming: I remember that after the outbreak of the financial crisis in 2008, raw silk raw material prices dropped from 200 thousand / ton in just two months to 140 thousand / ton. The sharp drop in prices triggered a chain reaction in the whole industry, such as a large increase in default rates, sharp orders and factory downtime. China's cocoon and silk trading market, based on laws and regulations, through innovative trading mode and gradually improving the online contract trading mode, has provided important trading platforms and hedging tools for silk traders, and the market function has been brought into full play. Silk enterprises, through online contract spanactions, lock in costs or benefits, thus avoiding huge market risks. There is no financial risk or traders' breach or breach of contract, which has been well received and trusted by the industry. To a certain extent, it has eased the harm of the financial crisis to the silk industry. At the same time, the three-dimensional information spanmission system formed by our market has provided more complete information for the silk industry, reduced the degree of information asymmetry between the two sides of the trade, and the interest adjustment between the middle and lower reaches of the industry through the market platform has, to a certain extent, resolved the whole industry risk brought by the sharp rise and fall of the price and improved the overall competitiveness of the industry. < /p >
< p > similar practice has proved that optimizing and innovating business marketing mode through multi-level e-commerce and modern logistics system can help stabilize < /p >.
< p > the tremendous impact brought by the cyclical fluctuation of industry, optimizing the industrial structure, and contributing to the upgrading of the industry, we are pleased to see that the "opinions" highlight the e-business mode, and expect the policy side to give more support to e-commerce innovation. < /p >
< p > < strong > more expectation: we should introduce practical operational method < /strong > /p > as early as possible.
< p > reporter: in general, what do you think of the opinion? < /p >
< p > Liu Zhuoming: objectively speaking, the ultimate goal of the opinion is to promote the healthy development of a href= "http://www.91se91.com/news/index_f.asp" > silk < /a > industry, which is the basis of all trades and a prerequisite for the sustainable development of regional economy. We believe that this is bound to form a policy resultant force, which will significantly enhance the quality of the development of the entire silk industry. The key is < /p >.
< p > the continuation of follow-up policies and the introduction of local supporting measures. < /p >
< p > Liu Jialin: Generally speaking, it is of great significance to promote the reshaping and prosperity of the industry. However, this is just the guiding opinion of language. In order to give full play to the good results, the state should put forward practical measures as early as possible. These practical measures should focus more on the measures to continuously push forward the technical, public, systematic, platform and future, so that the government and the market can play their respective roles respectively. < /p >
< p > < strong > positive significance 1: ease the financing difficulties of enterprises < /strong > < /p >
Reporter: under the influence of internal and external pressures, financing difficulties of cocoon silk enterprises, can we specifically talk about the current situation of enterprises? What is the impact of the opinion in this respect? < /p > p
< p > Liu Zhuoming: in recent years, the cost of labor, environmental protection, financing, exchange rate and production materials has increased, and the operating cost of enterprises has increased. The bottleneck of domestic sales and the decline of export prices have resulted in the double compression of the profit space of enterprises. The change of state policy on commodity trading market has directly increased the capital occupation and spanaction costs of members; the sales volume of silk products and the ability of financing of enterprises have declined significantly, and the profitability of silk enterprises has gradually declined and faced enormous challenges. < /p >
< p > "opinions" clarified the financial support policies and measures of targeted and operational "increasing financial support and improving investment and financing mechanism" to actively respond to the grim situation faced by the industry and further promote the spanformation, upgrading and healthy development of the cocoon and silk industry. In view of the current situation of many silk enterprises connected to our market and market, it is imperative to seek spanformation and upgrading. However, in the face of the general downturn of cocoon and silk industry and the difficult operation of enterprises, no matter whether our market wants to establish a multi-level market system to meet the needs of production and marketing of silk enterprises, or whether silk companies want to upgrade their technology and brand, they need great support from policies in terms of capital, and financial support is the important point of "opinion". < /p >
< p > Liu Jialin: Generally speaking, China's cocoon and silk industry is large but not strong. China's cocoon, raw silk and billet silk accounted for 70%, 70% and more than 45% of the world's total output, respectively. Silk as a traditional Chinese export commodity, the total annual export of silk goods is about 3 billion 400 million dollars. The export volume of raw silk and green silk accounts for 90% and 60% of the international trade volume, which is the largest position of the world's largest silk production and export country. Nevertheless, most of the cocoon and silk industry in China is small and medium sized enterprises. The cocoon and silk enterprises are scattered and small. Most enterprises do not have the ability of market development, capital operation, technological innovation and risk response. "Opinions" give full play to the role of financial funds to guide and drive, and gradually expand the central budget to support the development of the cocoon and silk industry scale, and benefit all aspects of the silk industry chain. < /p >
< p > < strong > positive significance 2: promote orderly competition in the market < /strong > < /p >
< p > reporter: what is the current situation of the cocoon silk market? What are the powerful measures for the opinion in this respect? < /p >
< p > Liu Jialin: at present, the cocoon and silk industry is completely under the open market competition condition, but the open competition environment makes the whole industry present the following state. The industrial foundation is constantly being weakened; the two is that people in the industry speak little and the atmosphere in the industry is very good. In the industry seminars and talks, they can open their minds to think about the industry, and constantly call for honesty, quality and brand to win. However, the situation of starting from integrity and quality has not yet been formed, and the pace of action has been slow. The three is to set up many standards and norms from the government level to the industry level, but how to put it into practice is still a problem. Moreover, the atmosphere of supervision and inspection in China has not yet formed and is often a mere formality. Only by ensuring the implementation and implementation of standards can we promote the healthy development of the industry. One is competition and disorder, that is, the phenomenon of homogenization of industries is serious. Enterprises only value immediate interests and lack foresight thinking. < /p >
< p > > a href= "http://www.91se91.com/news/index_q.asp" > "opinion" < /a > clearly put forward: "pay close attention to the study and formulation of relevant laws and regulations and industry standards, at the same time, conduct business guidance for the development of the industry and supervise and inspect the implementation of the opinions." This will help to guide and regulate the orderly competition of the cocoon and silk industry, and form a healthy competition situation, thus promoting the sustainable development of the industry. < /p >
< p > < strong > positive meaning 3: it is beneficial to build industry brand < /strong > /p >
< p > reporter: at present, China does not yet have the world influence silk brand. "Opinion" regards brand building as one of the important tasks. What aspects can promote brand building? < /p >
< p > Liu Zhuoming: China almost dominates the front of the silk industry chain of the whole world. However, because Chinese silk is less than a target= "_blank" href= "http://www.91se91.com/", "clothing /a" industry is short of internationally famous brands, most Chinese enterprises only earn processing fees and raw materials fees, and give high value-added terminals to France, Italy and other countries which rely solely on silk processing and re export. Therefore, the cocoon and silk industry must be spanformed and upgraded. Brand building is also a topic that can not be carried away. < /p >
Below P, the Eastern Silk enterprises, such as Jiaxin silk, wanshali, Jiangsu Xinyuan and Silk Road, are actively seeking to create famous brands. This is not only the key to the spanformation and upgrading of the cocoon silk industry, but also the only way for China to move forward from a big silk country to a silk power. The support provided by the opinions in policies and funds will promote the development of these enterprises to world-class enterprises with international competitiveness, so as to effectively guide other silk enterprises to gradually establish brand awareness and promote the spanformation and upgrading of the silk industry. < /p >
< p > Liu Jialin: China's cocoon and silk industry is in a state of "no cards and no products". The number and categories of brands in the industry are huge. Many enterprises have registered trademarks and brands, forming a brand strategic atmosphere. However, enterprises do not have a clear understanding of the connotation of brands and the needs of brands. The construction of brand requires the government to set up a platform for creativity and design, and also requires the realization of capital docking. The introduction of the opinion is to enhance the ability of enterprises to build brands from these two aspects. < /p >
< p > < strong > positive meaning 4; clear the enterprise's own position < /strong > < /p >
< p > reporter: some people think that "East sang West shift" to some extent caused the overcapacity in the West and ignored the traditional advantages in the East. What do you think? If so, can the introduction of the opinion "alleviate the situation"? < /p >
< p > Liu Zhuoming: in fact, the development of everything has its order. "East West West shift" includes two industrial groups in the East and West. It is very necessary to increase support for the West and establish a solid raw material base to lay a solid foundation for the development of the industry. Next, enterprises in the eastern region should improve the quality of products through technological spanformation, focus on strengthening terminal brand construction, and develop towards a world-class brand of competitiveness. < /p >
< p > opinion highlights the main objectives of optimizing the industrial regional layout and achieving sustained economic growth in the industry, focusing on the "Three Simultaneity", that is, while promoting the healthy and sustainable development of the cocoon and silk industry, it also insists on improving the level of production technology and silk brand construction; while promoting regional cooperation and specialization, and gradually forming a new pattern of complementary advantages, benign interaction and coordinated development, and avoiding blind development and duplication of construction; while consolidating traditional markets, developing new markets and dominant enterprises "going global" strategy, and expanding and optimizing domestic and foreign silk consumption market through optimizing and innovating business marketing mode, developing e-commerce, building professional marketing network and modern logistics system. For the silk enterprises, this is a clear orientation of the current stage, and it can focus on making bigger and stronger in some aspect. < /p >
< p > < strong > positive significance 5: promote the development of e-commerce mode < /strong > < /p >
< p > reporter: what are the more prominent aspects of the opinion? < /p >
< p > Liu Zhuoming: I remember that after the outbreak of the financial crisis in 2008, raw silk raw material prices dropped from 200 thousand / ton in just two months to 140 thousand / ton. The sharp drop in prices triggered a chain reaction in the whole industry, such as a large increase in default rates, sharp orders and factory downtime. China's cocoon and silk trading market, based on laws and regulations, through innovative trading mode and gradually improving the online contract trading mode, has provided important trading platforms and hedging tools for silk traders, and the market function has been brought into full play. Silk enterprises, through online contract spanactions, lock in costs or benefits, thus avoiding huge market risks. There is no financial risk or traders' breach or breach of contract, which has been well received and trusted by the industry. To a certain extent, it has eased the harm of the financial crisis to the silk industry. At the same time, the three-dimensional information spanmission system formed by our market has provided more complete information for the silk industry, reduced the degree of information asymmetry between the two sides of the trade, and the interest adjustment between the middle and lower reaches of the industry through the market platform has, to a certain extent, resolved the whole industry risk brought by the sharp rise and fall of the price and improved the overall competitiveness of the industry. < /p >
< p > similar practice has proved that optimizing and innovating business marketing mode through multi-level e-commerce and modern logistics system can help stabilize < /p >.
< p > the tremendous impact brought by the cyclical fluctuation of industry, optimizing the industrial structure, and contributing to the upgrading of the industry, we are pleased to see that the "opinions" highlight the e-business mode, and expect the policy side to give more support to e-commerce innovation. < /p >
< p > < strong > more expectation: we should introduce practical operational method < /strong > /p > as early as possible.
< p > reporter: in general, what do you think of the opinion? < /p >
< p > Liu Zhuoming: objectively speaking, the ultimate goal of the opinion is to promote the healthy development of a href= "http://www.91se91.com/news/index_f.asp" > silk < /a > industry, which is the basis of all trades and a prerequisite for the sustainable development of regional economy. We believe that this is bound to form a policy resultant force, which will significantly enhance the quality of the development of the entire silk industry. The key is < /p >.
< p > the continuation of follow-up policies and the introduction of local supporting measures. < /p >
< p > Liu Jialin: Generally speaking, it is of great significance to promote the reshaping and prosperity of the industry. However, this is just the guiding opinion of language. In order to give full play to the good results, the state should put forward practical measures as early as possible. These practical measures should focus more on the measures to continuously push forward the technical, public, systematic, platform and future, so that the government and the market can play their respective roles respectively. < /p >
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