Textile Industry Has Made Considerable Progress In Brand Development.

In order to further implement the " Spin The industrial development plan for 12th Five-Year and the spirit of brand building in building a textile power program (2011-2020 years), in December 13th, the China Textile Industry Federation successfully convened "2013 China Textile" in Xiamen, Fujian province. clothing Brand annual work conference. During the meeting, the Forum on fashion brands, with the theme of "internationalization of Chinese textile and garment brands", and the "sixth Industry Fifth brand meeting" and "industrial and commercial docking" - the "industrial and commercial docking" - the "100 commercial enterprises entering the brand industrial base" as the main theme of promoting the industrial and commercial exchanges and docking.

　　 Heavy release "industry brand development report" and "brand cultivation management system" industry standard work

At the "2013 China Textile and garment brand annual work conference", Xu Wendong, Deputy Secretary General of the Xiamen Municipal People's government, delivered an opening speech. Zhu Hong, member and chief engineer of the Ministry of industry and information technology, and Wang Tiankai, chairman of China Textile Industry Federation, attended the meeting and delivered speeches.

At the meeting, Zhang Li, vice chairman of the China Federation of textile industry, put forward the brand work report of China's textile industry in 2013 on the topic of "implementing brand development strategy to boost industrial transformation and upgrading". Qian Youqing, vice president and Secretary General of China Silk Association, and Peng Yanli, chairman of China Wool Textile Association, respectively made a report on the brand of silk and cashmere. In 2013, the China Textile Industry Federation's brand office, the China Silk Association and the China Wool Textile Industry Association jointly compiled and completed the "China silk textile industry brand development report 2013 - the silk cashmere article", which is the second release of the brand development report of China's textile industry after the "independent report of China's clothing and textile industry (2012)". This report summarizes the basic situation, new features, new situations and new environment of the brand development of textile industry and the next direction of work. It systematically reviews the development history, current situation, mode and the environment of brand development of silk and cashmere independent brand, and looks forward to the future development trend.

At the meeting, Chen Dapeng, executive vice president of the China clothing association, briefed on the implementation of the brand management system for textile and garment industry. At present, the China Textile Industry Federation brand office and the China clothing association are preparing the general requirements of the brand management system for textile industry - the guide to the implementation of the clothing industry. At present, a draft has been formed, aiming at guiding the clothing enterprises to establish brand cultivation management system and enhance brand cultivation ability.

Wang Lizhi, vice president of Quality Research Institute of the Chinese Academy of standardization, released 24 textile and apparel products. shoes The evaluation result of the brand value test of the hat enterprise is that the brand work office is combined with the China Standardization Research Institute. Based on the brand evaluation brand value evaluation requirements (GB/T 29187-2012) and the brand evaluation multi cycle excess return method (GB/T 29188-2012), the textile and apparel products with the value of 500 million yuan or more are sold. Shoes and Hats Trial evaluation carried out by enterprises.

Since then, Zhu Yong, President of Shanghai Textile Holding Group and chairman of the board of directors of Jie Li Ya group, have introduced the experience of brand development of "three guns" and "Jie Liya" respectively. Shen Yongfang, President of Shenzhen Garment Association and President of Wenzhou clothing trade association, respectively introduced the experience of regional brand pilot work in Wenzhou. Vice President Zhang Li, on behalf of the China Textile Industry Federation, signed a regional brand pilot agreement with Haining and Xiamen respectively.

In order to further improve public services, the China Textile and Garment Brand Strategy Promotion Committee has identified a number of brand cultivation experts at this meeting, and has issued experts' employment certificates at the scene.

　　 "Industry and commerce brand exchange conference": brand channel management and wisdom of business alliance

As one of the important activities related to the "2013 China Textile and garment brand annual work conference", the "industrial and commercial brand exchange meeting and the sixth annual fifth member (enlarged) meeting" of the China general merchandise business association aims at promoting the channel docking between the department stores and the dominant brands and the integration of resources. The industrial and commercial brand exchange meeting was held successfully in the afternoon of December 12th. Zhao Guangyi, assistant director of Xiamen Siming District, attended the meeting and delivered speeches. Nearly 300 people were represented by the Ministry of Commerce, the Ministry of industry and information technology, representatives of department stores and representatives of brand enterprises.

As the representative of China Textile Industry Federation, Yang Zhaohua, President of China Household Textile Industry Association, Yan Yan, deputy director of the office of social responsibility of the China Textile Industry Federation, delivered the keynote speech respectively, thinking about the transformation of the home textile industry channel and the joint responsibility of industry and commerce.

As a representative of the department store, Wang Yuan, vice president of Wuhan Wu Shang Group, focuses on the practice and experience of cooperation and innovation with the brand enterprises. Chen Qingsheng, vice president of Nanjing central shopping mall, has a brilliant view on the coordinated development of the entity store and e-commerce, and Wang Xiaoning, the marketing manager of K11 shopping center.

As a representative of branding, Lin Congying, chairman of Limited by Share Ltd, Guangzhou exceptions Clothes & Accessories Mao Jihong, chairman of the limited company, respectively introduced their respective brand development and channel construction. Xu Bin, general manager of marketing and Beijing frontier consultants, gave a wonderful speech on the theme of brand building in the new business environment.

At the meeting, the China Federation of textile industry and the Chinese general merchandise business association also signed a proposal to establish a brand development business alliance and promote cross-border cooperation. The proposal is to promote industrial and commercial docking, promote communication between zero suppliers, guide enterprises to optimize supply chain management, strengthen data sharing among industries, and jointly create favorable environment for the development of textile and clothing brands.

President Chu Xiu Qi of the Chinese Department Store Association made a concluding speech to the meeting. He pointed out that the conference provided a good platform for brand businesses and business enterprises. Next, the Chinese Department Store Association will continue to work with the China Textile Industry Federation to jointly create an environment conducive to the survival and development of China's textile and clothing brands.

　 Fashion Brand Forum explores the internationalization of China's textile and clothing brands

As an important part of the "2013 China Textile and garment brand annual work conference", two, "Fashion Brand Forum: China's textile and garment brand internationalization" was also successfully held in the afternoon of December 13th. At the forum, the director of Information Department of the China Textiles Import and export chamber, director of information technology, analyzed the status quo and trend of China's textile and clothing independent brand export. Xu Yingxin, executive vice president of the textile industry branch of China International Trade Promotion Council, analyzed the regional characteristics of the international market. Representatives of brands such as Bosideng, Qingdao red collar and Dong Shang shared the experience of brand internationalization.

Italy fashion Designer MAURIZIO BADASSARI has conducted professional explanations on how Chinese brands cooperate with international design resources and international commercial channel resources. FTV global president YARON JAKUBOWICZ has deeply analyzed the cooperation between Chinese brands and international media to promote Chinese brands.

From then on, Gao Dekang, chairman of the board of directors of Bosideng, Mao Jihong, JNBY general manager Ni Guo Chang, Jiu Jiu silk chairman Zhu Lie, Erdos marketing director Zhang Lei, Italy fashion designer MAURIZIO BADASSARI, FTV global president YARON JAKUBOWICZ, IBIC (international brand investment cooperation) Shi Guangchen, respectively, gave a brilliant and in-depth answer to the questions of the delegates.

According to the participants, the conference has brought great positive energy to the brand building of the industry, and has injected new strength into the development of China's textile and clothing brands.

Since its establishment in 2011, the China Textile and Garment Brand Strategy Promotion Committee and brand work office have been promoting the brand building of the industry. A lot of work has been done in brand development and policy research, brand cultivation management system research, brand value evaluation, industrial and commercial docking, and professional training. At present, brand building is more and more attached importance to by government departments, industry associations and brand enterprises. Textile and clothing as a necessities and important consumer goods, its brand development has also played a leading and exemplary role, and independent brand consumption has gradually become the mainstream of mass consumption.

In recent years, under the role of national macro policy guidance and market mechanism, the whole textile industry brand With the gradual improvement of consciousness, the brand development has made great progress, and a number of advantages and independent brands are emerging in the international market.

Through a series of brand building efforts, we will promote the early realization of the dream of "China's textile power".