Footwear Industry Enters 3G Mobile Internet
Different from the traditional sales mode in the field of Internet e-business, recently, the online shopping mall of 3G mobile Internet does not rely on the 3G platform for direct sale. In the whole transaction process, the women's shoe mall in the 3G field is playing a more important role in promoting marketing. By visiting the women's shoe mall in the 3G field, users can directly arrive at the official website of women's shoes sellers, thus capturing customers and increasing sales volume. Therefore, from this level, women's shoes mall has launched 3G platform, and more is the marketing advantage of 3G mobile Internet.
Footwear industry experts, orange peel 3G platform Li Jinlie, founder, pointed out that compared with the number of traditional Internet users, the new 3G mobile Internet has a larger number of users. This huge 3G user group can become a potential customer fully exploited by women shoe sales merchants. Therefore, the major women's shoe sellers are more willing to promote marketing in the 3G field, because the marketing mode of "spreading the net wide" is more likely to intercept a large number of business opportunities.
"Through the on-line 3G platform. Women's shoes mall Women shoes sales merchants can promote the product information to the users in the 3G field with high efficiency and large area, thereby enhancing the stickiness between the customers. Compared with the traditional Internet marketing promotion mode, the marketing and promotion cost of 3G mobile internet field is lower and the effect is more obvious. This is the important reason why women's shoes mall is constantly emerging in the 3G field. Li Jinlie said.
According to statistics, over the past three years, the market sales of the footwear industry in China has maintained an annual growth rate of about 10% annually. The 3G shoes market has maintained a high growth rate of around 25%, which fully demonstrates that the 3G mobile Internet platform has opened up a new marketing channel for women shoe sales enterprises, and has opened up a new market for women's shoes industry in the high-speed development of the mobile Internet of the 3G.
Li Jinlie pointed out that with the maturity of the traditional offline market of women's shoes in China, the competition in the future industry will become increasingly fierce. Women's shoe sales businesses should fully recognize the great advantages of the 3G platform on the on-line women's shoe mall and actively move into 3G mobile. Internet In order to cope with the fierce competition in the future, we must seize the commanding heights. "The development of 3G mobile Internet is the trend of the future development of the industry, and it is also an effective way to resolve the fierce competition in the future industry." Li Jinlie said.
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