Setting Standards For Competitive Markets
According to the Announcement No. thirty-eighth of the Ministry of industry and Commerce in 2013, Zhejiang three Zhi Textile Co., Ltd., as the drafting unit, participated in the formulation of the "high-density super fine denier polyester silk fabric" industry standard, which was formally implemented in December 1, 2013.
The participation of enterprises in the formulation of industry standards or even national standards is no longer a novelty. The Zhejiang three Zhi Textile Co., Ltd. has explained the significance of setting standards through its own practice.
Setting standards to win market opportunities
"The price war finally defeats itself, the standard dispute is real. market Dispute. " Zhejiang three Zhi Textile Co., Ltd. responsible person said. He believes that the market must get the standard.
An enterprise can participate in the formulation of national standards or industry standards, and is the embodiment of the comprehensive strength of enterprises. Participation in the drafting of relevant standards means that we can grasp and understand the product standards one step ahead. We can promote the rapid development of new technologies and products, and greatly enhance the market competitiveness, so as to occupy the commanding heights of industrial development. Compared with other enterprises, it first obtained the admission ticket to enter the market, and possessed natural advantages in occupying the market.
Zhejiang's three year's sales volume has exceeded the expected target this year. "Next year's sales target is estimated at 300 million yuan." The responsible person said confidently.
A professor at Zhejiang Sci-Tech University also said: "setting standards not only regulates the behavior of the industry, but also has a radiation effect on the influence of the enterprise. The speech power is enhanced, and the social benefits it brings is far greater than its direct economic benefits. This is a direct reflection of being a first-class enterprise. "
"A new standard" means a game between economic interests of different enterprises. There is no doubt that whoever makes the rules of the game is the winner. At the same time, the government's tilt policy in this area will also be many.
Guangdong Sihai great cause Spin Yan Liang, managing director of the general manager of science and Technology Co., has predicted the future development pattern of enterprises: one is the "Big Mac" group that develops the national and international standards by diversified development, the other is the "technology giant" enterprise that formulating the industry standard.
Being a leader requires strength.
Although there are many benefits to participate in the formulation of industry standards and national standards, "standards are not what you want to do, but what you can do."
Some enterprises are powerless, some enterprises have not paid attention to the standard area. During the interview, an enterprise employee said, "it seems to be very far away from us." Another sales director of the filament weaving enterprise confessed: "any enterprise wants to be the big brother who has the right to speak, but the company's research and development is not good enough, and it has not done the standard for the time being."
Participation in standard setting also means more investment. The director of R & D of a filament weaving enterprise told reporters: "to set standards, the relevant data need to be repeated for several times to prove the test. At the same time, we should consider all kinds of risk indicators, the third party's authoritative demonstration feedback and so on. It takes a lot of energy to come up with a standard. At the same time, manpower, material resources, examination and other inputs also need a lot of money. If there is no strong financial strength, it is difficult to calm down to do the standard, it is very difficult to make good standards. {page_break}
Zhejiang three records relevant person in charge told reporters: "to participate in the development of technical standards, ask you to do well in this field, do a very deep, can be recognized by the industry. Last year, the company assumed the drafting and formulation of the national standard for the manufacture of shading cloth for filament weaving. It's not what the outside world wants to do. It is understood that the three Zhejiang is a professional design and development, production of functional shading fabric enterprises, in the field of light shielding cloth R & D has been carried out for 12 years.
In addition, participation in the formulation of standards also implies a responsibility. Sheng Hong Group has participated in the formulation of a number of industry standards and national standards. The relevant group official told reporters: "the standards are not finished, but the standards will only make you better regulate yourself, catch up with yourself, pay more attention to the development of the industry, and shoulder more social responsibilities. Enterprises will also be more concerned by the media and the industry, and there is also pressure. " According to the reporter, Sheng Hong Group has been involved in the formulation of 8 industry standards and national standards, and has also begun to work out 2 international standards.
Inspectors from an authoritative inspection agency also said: "with the new stage technology After the promulgation of a standard, the growth rate is very fast. The standards will be constantly revised or revoked and replaced by new standards. Its vitality may also be about 4~5 years. Enterprises need to keep track of them at any time, otherwise the reports will sometimes be flawed, and they may still get into trouble.
Expect more enterprises to participate in standard setting
In fact, the standard is not only the threshold to balance the competitors in the market competition, but also the means to promote the development of the industry and promote the competition and cooperation in the industrial chain. At present, there are many kinds of standards, including standards of enterprises, localities, industries, countries and international standards, as well as standards of technology, management and methods. The responsible person of the association said that no matter what standard, only by holding the attitude of openness and cooperation and focusing on the realization of the common growth of the industry, can it be recognized and applied by more enterprises, and the value can be achieved to the greatest extent. At the same time, he believes that more enterprises should be involved in the formulation of various standards.
A senior scholar from Donghua University believes that after many years of industry shuffling and the application of new technologies, many textile enterprises have realized the importance of R & D. They have their own technology centers, core technologies and proprietary patents, and have gained popularity in the industry. But they do not know enough about the leading role of standards in the development of the industry. They do not have the awareness of advance and do not participate in the initiative and enthusiasm of standard setting. This has affected the further development of standardization. At the same time, he also put forward suggestions to enterprises that want to participate in the standard setting: first, try to participate in the formulation of local standards and industry standards, and gradually transition to national and international standards. It can also cooperate with industry alliance enterprises, upstream and downstream enterprises, and scientific research institutes. capital Pressure on manpower and financial resources. In his view, many enterprises are now more stringent and more stringent than the international standards in terms of product technical parameters and internal standards. They already have the strength to participate in the formulation of various standards.
According to the relevant data, 18 enterprises in Wujiang District of Suzhou, as the first grass man, have set up 12 national standards and 12 industry standards, 86 of which have been involved in the formulation of the industry standard, and 399 international advanced standards have been adopted. These enterprises are undoubtedly ahead of them.
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