Chongqing Fashion Industrial Park Western Clothing Dream

Chongqing clothing People share a common dream and build a common home for Chongqing garment enterprises. Chongqing is the most fashionable clothing capital in Western China. However, the garment industry in Chongqing is restricted by raw materials and accessories processing and production capacity, incomplete industrial chain, incomplete brand incubation and talent incubation system, as well as the restriction of garment enterprises in stragglers and self governance, and is at the "processing base" stage at the lowest end of the industrial chain.

How to unite garment enterprises, promote the transformation and upgrading of garment industry, gather the development potential of Chongqing clothing for 20 years, integrate the high value-added function of the industrial chain, improve the popularity, influence, design and research capabilities, and production and processing capabilities of Chongqing clothing, has become the pain of people's hearts in Chongqing over the past 20 years, and the most important part of the development of Chongqing's clothing has become a barrier for the transfer of China's garment industry.

For this reason, the Shang Meng Chongqing Fashion Industrial Park, which has a total investment of 3 billion 500 million yuan, is known as "Western clothing carrier".

　　 Chongqing New breakthrough in garment transformation and upgrading

In December 3rd, the signing ceremony of the Shang Meng Chongqing fashion industrial park project in the Ma Liu River Development Zone was held in Chongqing, announces that the Chongqing fashion industrial park project was officially settled in Banan, which means that the transformation and upgrading of the garment industry in Chongqing has made breakthrough progress.

Li Jianchun, Secretary of Banan District Committee of Chongqing, He Jihai, honorary president of China Federation of Commerce, Chongqing Spin Ma Mingyuan, President of the Federation of industry, Mou Wei, vice chairman of Chongqing Chaotianmen garment enterprises association, Tang Juncai, chairman of Chongqing Shang Meng Industrial Co., Ltd., international strategic planner Wang Zhigang and other relevant units and department heads, logistics associations, accessories businesses, garment production enterprises and representatives of financial institutions attended the signing ceremony.

According to Tang Juncai, President of Chongqing Shang Meng Industrial Co., Ltd., the Chongqing Fashion Industrial Park, located in the development area of Ma Liu, along the Yangtze River, will be built as the largest garment industrial park in Western China. The project covers an area of about 1050005 square meters. The plan is made up of 4 large areas, namely, international fashion windows, fashion design Silicon Valley, ecological green workshop and modern logistics park. "Banan" With the completion of the high-speed line along the Yangtze River at the end of this year and the completion of the construction of the caim mountain tunnel, it will seamlessly connect with the Chaotianmen International Trade City and Yuzhong Chaotianmen market.

The first phase of the project will be completed by 2015. According to the master plan, there will be 180 enterprises and 100 thousand jobs. It is estimated that there will be 20 enterprises with output value of 200 million yuan. By 2015, it is estimated that only one of the eco plant projects will generate a profit tax of 670 million yuan.

With the promotion of Chongqing Fashion Industrial Park, Chongqing garment enterprises will transform from "brand" to "brand", promote the upgrading of Chongqing garment industry, and boost the transformation of Chongqing clothing from "self circulation" to "connecting the world", so as to revitalize Chongqing's clothing brand and create Chongqing's beautiful brand name.

　　 First, the whole industry chain cluster development mode.

Mou Wei, vice chairman of Chongqing Chaotianmen garment enterprises association and vice chairman of Shang Meng, told reporters that the Shang Meng Chongqing fashion industrial park project is located in the core area of China Light Textile City in planning, and is the leading item to start the China Textile City. The Shang Meng Chongqing fashion industrial park project pioneered the whole industry chain cluster development mode. After completion, it will open up the whole industry chain, forming a whole industry chain cluster platform of "R & D design raw material procurement production processing warehousing logistics exhibition marketing brand incubation", promoting the win-win development of garment enterprises, and ultimately promoting the upgrading of small and medium-sized garment enterprises in Chongqing.

When the reporter asked why he sprouted to unite the Chaotianmen market clothing industry to do the industrial park project, Mu Wei sighed, "this stems from a dream." President Xi talked about the Chinese dream. Our costumes have a dream of clothing. Chongqing needs a loud clothing brand. It needs well-known clothing entrepreneurs. It needs a common home of Chongqing costumes who can provide the whole industry chain. Through this home, let the enterprise grow bigger and stronger, make the enterprise and brand have a good stage growth. The Shang League Chongqing fashion industrial park is such a home. It is a leading project of Chongqing Chaotianmen garment enterprises association. It will become a city of integration of production, design, R & D, exhibition, exhibition and e-commerce. After completion, it will promote the transformation and upgrading of industries and consolidate the leading position of Chongqing garment enterprises in the West.

Mou Wei once again stressed that the Shang Meng Chongqing fashion industrial park will become a common home for Chongqing's clothing entrepreneurs. He said that the industrial park is not a traditional real estate development. It is brought into the industry with content, and the location is quite clear.

According to him, the Chongqing Chaotianmen market garment enterprise association has 500 members, 80% of which are manufacturing enterprises, 10% are suppliers, and agents account for 10%. It is generally reflected that Chongqing lacks two parts, one is the lack of professionals, such as design and research personnel and marketing management talents, and the two is the lack of business models. Garment accessories in Chongqing come from Shaoxing, Keqiao, Shenzhen and Guangzhou. Production costs, labor costs, raw materials, accessories and logistics costs remain high. In addition, the garment enterprises are fighting for the sole purpose of opening up new territories, and many links are consumed repeatedly. It is the original idea of the Association member unit to allow the suppliers of accessories and service providers to enter the industrial park and serve the local enterprises in Chongqing.

　　 Open-ended Industrial Development Large platform

As an old industrial base of the whole country, Chongqing has been seeking transformation and upgrading. In the practice of new industrialization, Chongqing fashion industrial park is a typical case.

Li Jianchun, Secretary of the Banan District Committee of Chongqing, said that Banan will make every effort to build a platform for the development of enterprises. He said that in 2011, Banan started the planning and construction of the "China Light Textile City" area, and Banan became the garment industry base for Chongqing's planning and layout. Banan takes the "China Light Textile City" as an opportunity to look forward to the development of high value added creative, design and exhibition related fashion industries with clothing as the medium, and create a model field for Chongqing's "new industrialization", and become a new starting point to enhance the soft power of Chongqing's national central cities. The "Chongqing Fashion Industrial Park" landing in Banan will play a strategic engine role in promoting regional economic development, enhancing industrial added value and driving the development of China's Textile City area. At the same time, the implementation of the Chongqing fashion industrial park project will enhance the industry standard and image of Chongqing garment industry, and make Chongqing the leader and forefront fashion base of Western garment industry.

According to the development plan, the Chongqing fashion industrial park should not only promote the cluster development of garment enterprises, but also concentrate on the development potential of Chongqing clothing for 20 years, and integrate the high value-added functions of the industrial chain with high starting points and big hands, such as international design resources, exhibition resources, brand incubation resources, etc., and become an important starting point for Chongqing's industrial rise, fashion image display and soft power upgrading.

Chongqing fashion industry park, with its international resources allocation, has promoted the function and internationalization level of the high-end modern service industry, such as convention and exhibition, cultural tourism and creative design in the region. It has become a unique competitive international fashion consumption center, a fashion exchange platform between the East and the west, and a new high-end fashion landmark.

At the same time, the implementation of the Chongqing fashion industrial park project will also drive the development of related industries in the region. The clothing industry chain is long, involving many links and wide fields. With the development of Chongqing fashion industrial park and China's Textile City as the leader, Banan district has formed a textile and garment production area, a high-end textile and garment education area, a fashionable shopping tourism area, a basic logistics service area, and an industrial financial platform, a trade policy platform, and a fashion activity platform. Clothing is the medium to drive the development of related areas, establish the concept of global resource sharing, and build an open industrial development platform that takes the lead in the whole country.

　 Assembling a grassroots entrepreneur's clothing dream

As a planning body of the Shang Meng Chongqing fashion industrial park project, Wang Zhigang studio, which has rich experience in commercial real estate trading, has worked out a strategic plan to promote the development of Chaotianmen garment enterprise alliance for the Chaotianmen market Garment Enterprise Association. Among them, the "Chongqing Fashion Industrial Park" project is the top priority of the five major projects. At the signing ceremony, Wang Zhigang, a famous Chinese strategic consultant, expressed his vision for the future of the project and his appreciation of the entrepreneurial spirit of the project leader.

He believes that the member enterprises of Chongqing Chaotianmen market garment enterprises association are the representatives of Chongqing's most typical small and medium-sized private enterprises. He describes Chongqing's clothing entrepreneurs as grassroots entrepreneurs. Only through the development of corporatization mode, garment enterprises can form a leading embryonic form and integrate the advantages of resources and funds of various enterprises to change the situation of small, scattered and chaotic areas before the Chaotianmen garment enterprises.

　 So, these are Wang Zhigang's eyes. Grassroots Enterprises How did the family get together?

Mou Wei, vice chairman of Chongqing Chaotianmen garment enterprises association and vice chairman of Shang Meng, told reporters that Chaotianmen clothing enterprises are mostly "pre shop and factory" mode, and the Chongqing style clothing that has been formed over the years is quite famous throughout the country. But with the development of the city, many factory buildings can only be moved out. Because most local garment enterprises are not large in scale, many industrial parks do not accept retail investors. Some small businesses can only rent factory buildings everywhere, and often move. Chongqing Chaotianmen market clothing enterprise association realizes that only by holding together can Chongqing dress become famous. The voice of making markets calls for answers. In 2012, the investor Chongqing Shang Meng Industrial Co., Ltd. was founded. It is a large enterprise group founded by the leading entrepreneurs alliance of 28 garment manufacturers in Chongqing Chaotianmen market, supported by clothing and real estate, with a registered capital of 66 million 80 thousand yuan. The company is responsible for the board of directors under the leadership of shareholders' meeting.

Mou Wei said that the Chaotianmen market garment enterprises association will do its best to promote Chongqing clothing enterprises to work together, to warm up and break through innovation, and to push Chongqing's garment industry to a new era of alliance development.