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Psychological Research On Display Design Of Clothing Store Window

2013/12/26 10:43:00 65

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Physiology Space Establishment Overall Planning Hidden Value

this reflects the characteristics of a href= "http://www.91se91.com/business/" and "physiological /a" in the sense of feeling, that is, long-term productive labor and social practice have improved the visual enjoyment of human beings.

From another point of view, it is precisely because of the unique aesthetic sense of people, people's eyes have been a lot of development and expansion.

The color and form of objects on earth are the most colorful forms of aesthetic appreciation.

Vision provides the most extensive raw materials for people's perception, memory, association, and thinking flow, and also creates a rich opportunity for people's emotional experience.

Because vision is the response of human eyes to objects in light, the main factors that affect vision are brightness, brightness, color and color contrast and spatial level.

1. The form of space

P > 1, absolute space: the space that a blockade entity has.

2, visual space: the tangible body space established by the enclosure and the covering medium.

3, perception space: beyond the use of human performance space exists.

three is not built alone in the establishment of space, but is built in a comprehensive way.

Man is the core of spatial perception, and the intermediary element is the surface composition of spatial order.

two. The constituent elements of window space /p >

1, horizontal direction: floor, ceiling panel, display and so on.

2, vertical direction: window glass, side wall, backplane and so on.

3, the form of virtual space: lighting, color, texture, decoration, model turntable and so on.

4, the elements of perception space establishment:

(1) spatial perception: size, depth and height, length and width of area and volume.

motion perception: the flow of sight, the movement of space, the change of order, etc.

perceptual perception: olfaction, vision, hearing, touch, etc.

These three elements are interrelated. Based on human, the exhibition space can be fed back to different space forms and scenes by people's own movements and sensory responses, forming a sense of spatial diversity and abundance.

three. The standard of space is /p >.

scale and standard is an important defining feature of the existence of spatial form.

it should be carried out with human core (size, height, width and width, right and wrong, thickness, thickness, weight, distance, number, hardness and hardness, etc.) to define the < a href= "http://www.91se91.com/business/" of the spatial element > the overall planning < /a >.

Create different needs, different personalities, different ambience, different characteristics of space, serve the needs of function.

the window display space with the proper proportions can make people feel intimate and quiet.

If the standard of space is unsuitable and the height is too low, it will depress people.

The vast open space makes people feel floating and indifferent.

Too small space makes people feel crowded and uncomfortable.

The objects are too complicated to make people feel chaotic.

High crossing makes people feel bad.

four. Space "Wai" and "Jing" /p >

window and store are two adjacent spaces. The so-called "Wai" and "tou" are relative.

The definition of their separation is not only physical media, but conscious elements with empty and connected elements, so that the two spaces can permeate each other and be interconnected with each other, thus enhancing the sense of hierarchy in space.

1., the third form is semi permeable. There are plucent objects between the window and the store (yarn fabric, mesh material, frosted glass, etc.), which makes the cabinet space relatively independent. It has a larger sense of space and will not weaken the < a href= "http://www.91se91.com/business/" > visual attraction < /a >.

"Wai" is the surface composition defined by the space site. "Penetration" is the smooth flow between space and space.

The combination of "Wai" and "penetrating" means that the blockade of space and the establishment of open space have both the meaning of definition and the intention creation of smooth flowing level.

for example, the hand stick of Chinese classical garden architecture "borrow scenery" is a combination of "circumference" and "penetration" of space, which is the most beautiful realm of space display.

the design of window display space also needs the artistic treatment of "borrowing scenery", and the level of space can be rich.

The rigid space is permeable and subtle, allowing the spatial sequence to produce an exceptionally rich and smooth effect.

2., the second form is completely permeable, that is, only the limited area of the plane, completely open behind and on both sides.

This allows windows and stores to be independent and interconnected.

This form has lost the space of the window itself, so as to weaken the visual appeal of the model turntable and reduce the overall display effect of the window.

3. the first form of window is the whole blockade.

This type of window space is relatively limited. If we want to achieve good spatial effects, we must make use of design techniques to expand the space.

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five. Space construction and style

exhibition space is defined by many specific areas, and the spatial interface is multi-dimensional.

as a defining space, it is not a simple three-dimensional space, but a dialectical relationship between exhibits and space, exhibits and props, spectators and spaces, spaces and colors, colors and lighting.

This is a multi-dimensional and changeable concept of space image. The rich space provides services for the rich changes of exhibits.

it sets off the hidden value of the promotion exhibits, so that the exhibits can display the pure a href= "http://www.91se91.com/business/" and the artistic characteristics /a on the basis of the rich and colorful display, so that the appreciative crowd will have boundless imagination and appeal in the appreciation of the window.

the construction of exhibition space involves many factors.

From the perspective of window display design, the purpose of the design is not to show itself, but to design, use space planning, layout, color collocation, window display props (lighting control, model turntable and fake model placement).

These elements must be expressed in special forms of language, conveying the aesthetic sense of art form, and conveying the contents to consumers in a purposeful and planned way.

trade display environment design should not first purposely pursue space entities or build definition elements or style, mode and status in terms of style performance. Instead, we should combine the first objective of exhibition space design, create fair and effective visual space, and satisfy the "soft elements" of commodity display, so as to enhance the expressive force.

This pursuit goal is the prerequisite for effective improvement of the work center and the ideal psychological effect together with mental input.

Style is slowly incorporated into the "process" here, adapting to the new lifestyle and the way of thinking, the multiple needs of material and spiritual in the new exhibition space and social environment.

in short, the thinking of human and exhibition space design is based on the basis of the < a href= "http://www.91se91.com/business/" and the "human core" < /a >, so as to realize the fair and practical function of exhibition space and humanization of space art.

The exhibition space conveys a lot of fashion information to people in its special way. It deeply affects and guides people in material, spiritual, thinking, behavior and so on, so that it can integrate into space, intervene in building space and pform space, make people interact with each other and form one space, thus improving the mission of space to form art.