Home >

How To Manage Effective Commodity Distribution Management

2013/12/26 10:59:00 26

??? 日本語 Fran?ais English 中文

1. Commodity management principle

the business of shops is centered around the core of commodities. Therefore, the principle of commodity management should be understood and grasped by every shop operator. The distribution is based on the principle of distribution. What are the principles? There are ten points.

1. commodity first principle

goods first, "follow the commodities, move around the commodities, and change with the commodities". That is to say, the shops are positioned along with the fixed trend of the commodities, and are pformed around the < a href= "http://www.91se91.com/business/" > /a >, which is adjusted along with the pformation of commodities.

For example, the upgrading of commodities, the elimination of unsalable goods and the development of green commodities can all be understood as guided by the principle of "commodity first".

2., the principle of commodity pformation /p >

no matter what product, it must be commercialized before it can be effectively accepted by consumers.

Commercialization refers to the whole process of pforming products supplied by suppliers into commodities, aiming at improving the added value of commodities.

Mastering and applying the principle of commodity conversion is very important for supermarket operators. It can be said that whoever can accurately understand the rich connotation of commodity pformation and pay attention to the application of practice will master the initiative of operation.

3. the principle of complete commodities > /strong > /p >

according to a survey data, 70% of consumers think that the store should have a rich "a href=" http://www.91se91.com/business/ "variety" /a ".

It can be seen that the key to the success of a store is complete merchandise. Only a fully furnished store can satisfy the needs of a consumer. Of course, there are "big and full" and "small and full" points. Large shops are like supermarkets, and everything is complete.

Small shops are like franchised stores.

it should be noticed that many shop operators only pursue the quantification of goods completely, but do not pay attention to the true connotation of the complete commodities, that is, the division of knowledge.

Therefore, in operation, we should master the following points: first, the brand of goods, followed by the quality of goods, and then the structure of commodities.

We should work hard in mining the subdivision and depth of commodities.

4. the principle of selecting commodities is less than /strong > /p >

in the operation of supermarkets, most of the sales actually come from only a small part of the commodities. This proportion is roughly between 80% and 20%. Based on the establishment of this proportion, operators must adhere to the principle of commodity preference.

Continue to explore small proportion of commodities that create large percentage sales; type a commodities that carefully cultivate customers and generate profits.

5., the principle of goods going to old trade is

unsalable goods are the cancer of the shops. In order to return the store to a healthy body, there are usually four ways to eliminate obsolete goods.

the first is the elimination method of ranking: it is applicable to all commodities, and the list of the goods sold is determined within a certain period of time. The last 200 or 5% to 10% are the objects to be eliminated.

second is the sales elimination method: it is applicable to goods with low unit price, and a cardinal number (such as 250) is determined in a certain period (such as 3 months).

third is the sales elimination method: it is applicable to the main commodities, and the standard sales volume is measured within a certain period of time, such as 3000 yuan, which can not be eliminated by the standard sales volume.

fourth is the quality elimination method: it is applicable to all commodities, and the products declared by the state administrative organs, such as the Technical Supervision Bureau or the health department, are not qualified, and are listed as eliminated products.

6. the principle of commodity value /p >

in the price setting, we must consider the "a" href= "http://www.91se91.com/business/" > value < /a > from the customer's angle, and let the customer understand the value of the commodity.

Based on the understanding of the relationship between price and value, supermarkets should decide on commodity structure according to the commodity structure: what are profit commodities and which are popular commodities.

In short, "small profits but quick turnover, and quantity based pricing" are the basic principles of pricing. Value for money and profit are the ultimate goal of supermarkets.

two, commodity category management

commodity category refers to a group of goods or services that are easy to distinguish and manage.

In determining commodity category, we must achieve three basic goals around meeting the needs of customers: one is to identify, two is to plan, and three is to operate.

Categories can also be further subdivided. For suppliers, each category should achieve established but differentiated business objectives.

commodity category management refers to a series of related activities in which shops classify different commodities into different categories and manage each commodity as a basic activity unit.

The management flow of products as business units improves the operation effect of enterprises by providing consumers with super value goods and services.

through commodity category management, we can make the product < a href= "http://www.91se91.com/business/" > supply chain < /a > more efficient.

In the short term, there will be higher returns, and in the long run there will be a better foundation for production and operation.

For retailers, the implementation of category management will bring a lot of benefits: better cater to the needs of consumers, reduce the phenomenon of out of stock, increase the turnover and profit of categories, make it easier to assess new products, and make more effective use of resources.

{page_break}

category management is a complex and tedious work. It mainly involves the following aspects:

1. to determine the specific commodity category and store number

category management is based on systematization, data and timeliness. It requires complete sales data (including commodity code, commodity name and specification description, the name of the commodity company, monthly sales volume, monthly sales volume, unit price, commodity price, commodity profit and return on investment), and the market share data of each commodity should be compared with the actual sales data of the store, so as to make an analysis of the commodity's performance in the market and the customers.

Only those mature categories with the above conditions have the possibility of success.

2. determines the category of goods shelf and shop type .

category management includes the management of the shelf display of categories, which involves the area of the items that need to be played, and on this basis, a shelf plan can be executed.

Determining the type of store is also a condition for category management. On the one hand, the location of different stores determines the role of a particular category in this store, for example, washing products are much more important in a comprehensive store than in a non-staple food store; on the other hand, the size of the shop determines the number of categories and varieties that can be operated.

Shops that choose the same type and scale usually bring greater operability and convenience to category management.

3. to understand the current store shelf arrangement and principle

category management should be based on the contribution of goods to make a share map of the shelf resources.

But in the shelf share of the commodity, it can also adjust the order of the goods according to the different display principles of store shelves. For example, in the same shelf share, the vertical display or horizontal display of goods can be done according to the needs of stores, so that the display of shelves is in line with the uniform shelf arrangement of commercial stores and the principle of commodity display.

4. understand replenishment cycle and arrival time /p >

understand that the existing replenishment cycle and arrival time can help us understand the current safety stock days and inventory management level.

Through the implementation of < a href= "http://www.91se91.com/business/" > category management < /a >, we can raise the level of inventory management of commodities, reduce the number of safe stock days, shorten the replenishment cycle of inventory, and enable more free funds to be used in the normal operation of stores.

5. to meet the special requirements

category management should arrange goods shelves in accordance with the sales data in a scientific and fair manner. At the same time, we should also take into account the special requirements of stores so that commodities can be mobilized on the basis of these special needs.

For example, although some special specifications of goods are not well sold at present, they have great potential, so they can increase their stocks and shelves appropriately.

A lot of factors should be considered before designing the category management shelf, which will make the category management more workable.

6. to understand the new product execution process

every category will produce new brands and specifications.

In order not to destroy the display rules of the original category, but also to give new products the opportunity to display, it is necessary to fully understand the new product execution process, display principles and other requirements at the beginning, and formulate corresponding plans, so that category management has stability and periodicity.