Luxury Stores Are Still In Stock At The End Of The Year.
Less than P, the sale of a wall bag is sold and the sales volume of the whole year is sold all the year. Luxury stores such as the end of the year are becoming history.
Reporters recently visited shopping mall in China World Trade Center, Dongfang Xintiandi, Xinguang Tiandi and other shopping malls found that luxury store Monroe can be sparrow. In previous years, the "classic money" that has been broken up is still available now, even if 30 percent off discount is not available.
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< p > data show that this year, the annual sales growth rate of "a href=" http://www.91se91.com/news/index_c.asp "luxury" /a > industry in Greater China has decreased from 19% to 4%, and the growth rate has slowed down considerably.
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< p > < strong > salesperson says < /strong > /p >
< p > < strong > earning less than a year in a month is not going to play this year. < /strong > /p >
< p > Benny, who works in a luxury store in China World Trade Center mall, feels that this year's life is not so good. In a few days, the customers who have already visited the house in the past few years have been late. "More than 20 thousand yuan of packages, only 15000 yuan after the discount is 30 percent off, which is almost the same as the price in Europe, but the discount is not more than half a month."
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< p > "when the new year rolls on, the bags are best sold.
Many classic items are not booked up one month ahead of schedule. Some customers who are accent abroad accent three or four. They don't care much about the price.
Recalling the grand occasion of the past, Benny said, "big customers" for tens of thousands of bags are "bulk" purchase, and some other customers, usually one pick, one to pay the bill.
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< p > Benny said that although the industry's "sweep the whole shelf" did not happen to me, sales volume was four or five times higher than usual. Luxury stores usually had fewer people, but basically sold one year's sales a month before the new year.
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< p > recently, reporters visited China World Trade Center shopping mall, Xinguang Tiandi, Wangfujing East Xintiandi and other shopping malls luxury stores to see that Monroe shop can be sparrow.
When the reporter consulted with consumers, a number of staff members said that the classic a href= "http://www.91se91.com/news/index_c.asp" > bag < /a > in previous years was basically not out of stock, and some of them could be purchased from stock.
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< p > < strong > market situation < /strong > < /p >
< p > < strong > sales growth slow down brand package, table "middle gun" < /strong > /p >
< p > from the end of last year, the central government promulgated the "eight regulations" and "six prohibitions", and a series of "combination boxing", which inhibited public spending and opposed extravagance and waste, continued to exert power this year.
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According to a p study conducted by Italy Federation of high-end commodity producers and Bain, the average annual growth rate of luxury goods sales in the past three years is more than 11%, mainly driven by the Greater China region.
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< p > 2012, the sales of luxury goods in Greater China increased by 19%.
But this year, the growth rate of the Greater China region is expected to drop to 4%, and the overall growth rate of the luxury industry will drop to only 2%.
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Last year, sales of luxury goods in mainland China slowed by 6%, but sales of luxury goods abroad increased by 37%, P Bain statistics showed.
But this year, sales of high-end liquor products, designer bags and watches fell.
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< p > in addition, the "2013 China luxury report" released by the Institute of wealth quality pointed out that the total consumption of mainland China's luxury goods market in 2013 was 28 billion yuan, which is a new round of "Waterloo" faced by luxury goods after 7% low growth in 2013.
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< p > < strong > reporter found < /strong > < /p >.
< p > strong > slowing down expansion, Logo dormant luxury store low profile pformation < /strong > /p >
< p > the reason for the collective slowdown in luxury sales in China is mainly due to the new government's efforts to crack down on excessive consumption and gift giving behavior.
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"P", "a few years ago, the slowdown in China's consumption growth barely stirred ripples in the luxury sector.
Now, China has the potential to trigger a wave. "
Luca Solca, an industry analyst at Bank Securities Department in Paris, France, said in an interview with the media.
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< p > in China World Trade Center mall, < a href= "http://www.91se91.com/news/index_c.asp" > LV < /a >, the reporter saw that the new season handbag called "LV Epi Neverfull" had not seen the classic Logo of interlaced LV letters.
"This is a new series this year. Logo is not very obvious. It gives people the impression that they are not very open and very atmospheric."
The staff said.
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< p > in addition, Hermes, Fendi, Celine and other big brands also launched "no Logo" series this year.
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"P", the expansion of stores, LV said it will not continue to open stores in China's two or three tier cities.
Gucci parent PPR group also announced that it would no longer shop in new cities.
In addition, the Burberry group and the peak group also said they would slow down their expansion in China.
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