Shoes And Clothing Vertical Business Breakthrough "Fashion" Binding Star Soft Lead Flow
With the exiting of Le Tao, the "fade out" of "good music" is achieved. shoes The service providers basically left only one of the best buyers of BELLE international. With the early 2013, renamed the excellent shopping mall, excellent shopping is also building more fashion elements, and launched this year's fashion information and matching channel "Style", attracting young audiences through the star matching and drying list to achieve the introduction of soft traffic.
According to Wang Enbin, director of public relations of fashion shopping mall, Style, the main fashion mix and fashion introduction, was launched in October 2013. Several topics will be launched every week to convey the latest fashion information. At the same time, we will jointly teach the stars how to get out of Ming Xing fan regularly. Through conscious planning to attract users to buy, let users buy fashion to buy happiness.
Previously, the excellent shopping mall has launched a large piece of "show with children's fashion" with Hu He's recent excellent purchase, and invited Guo Jingfei and pharmacist Qian Fang, who starred in the Longmen Biao Bureau's big shopkeeper, to launch a group of "winter collocation topics". The editor of the excellent purchase through the "Sports", "evening meeting", "leisure" and other themes of the star matching large film, showed the netizens how to fix a star fan within thousand yuan.
In 2013, the last round of integration of the electricity supplier market, more of the once more enterprises have faded out of the consumer vision, and very few. In addition to Jingdong, Tmall, Amazon and other giants in the market, more enterprises are very tight. And relying on BELLE's strong international capital strength, excellent shopping force to force the introduction of fashion, including CK, AX, GUESS and other fashion brands. At the same time, it also launched a fashion matching channel, through more fashion brands and soft information rich user choice, the overall sales volume and user volume has also been significantly improved.
It is understood that in 2014, excellent purchase will continue to force the introduction of fashionable shoes and clothing brands. Some of the international brands that had not previously been sold in the mainland will be able to enter the mainland market through the platform of excellent shopping mall by surprise prices. At the same time, excellent shopping will maintain a group of "star matching" blockbuster every month, through star + mass consumption. Clothes & Accessories The combination provides users with more practical information.
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