Clothing Entity Store Technology Oriented Fashion Brand Launches New Concept

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< p > in recent years, the fashion retail battleground has shifted from the physical storefront to the virtual shopping mall. The services provided by the storefront have been overcome by technology, making shopping online more common. Even so, the pace of opening new stores in the streets has not stopped. Instead, we use the latest technology to add more points to the physical storefront, which extends throughout the customer service and entertainment effects. How can the stores properly use these high technologies to provide more convenient services for the customers? Can these new technology tricks really bring more real income benefits to the brand? It is worth our careful observation.

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< p > in recent years, the fashion retail battleground has shifted from the physical storefront to the virtual shopping mall. The services provided by the storefront have been overcome by technology, making shopping online more common. Even so, the pace of opening new stores in the streets has not stopped. Instead, we use the latest technology to add more points to the physical storefront, which extends throughout the customer service and entertainment effects. How can the stores properly use these high technologies to provide more convenient services for the customers? Can these new technology tricks really bring more real income benefits to the brand? It is worth our careful observation.

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< p > according to the survey statistics of Cisco Internet Business Solutions in January 2013, it is pointed out that 45% of the customers need more reference to compare the price and product characteristics for the scientific and technological expectation of the physical storefront, 43% hope to have more collocation suggestions, and 31% want to know more product details and features.

Therefore, if brand stores can match the corresponding digital technology and application program, they can effectively utilize the latest technology to attract more customers.

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< p > < strong > dimension measurement and wear recommendation, there is a digital bonus < /strong > < /p >.

< p > J. Crew in the Columbus Circle store, there are 4 iPad Very Personal Stylist Service devices. Consumers can obtain advice on clothing matching from iPad, and can also make private model consultancy services by the on board system. These 24 hour standing dress consultants can even postpone closing time or open shop early for you.

It is unbelievable that these services are provided free of charge from the brand, and only need customers to skate on the screen from start to finish.

Although the service is seductive, I wonder if I can really serve the huge customers in the end. I suggest that iPad be changed to the technology wall in the future so that customers can directly touch the system on the wall.

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The "Very Personal Stylist Service" device of < p > J. Crew provides personal modeling consultancy service.

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< p > by the basketball superstar Michael Jordan and the former Batman Adam West, the London men's a href= http://www.91se91.com/news/index_x.asp "custom shoes brand" /a "The Left" Left ", the way of using science and technology is more practical. Using scrolling technology to measure the foot size of the customer, the craftsman can get very accurate data, tailor the most suitable shoes, and after measuring the size, the customer only needs to specify the shape, color and material, so that the size measurement is more accurate, and the shoes made are more suitable.

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< p > < strong > store also play community sharing < /strong > < /p >

P Karl opened its first concept store Karl Lagerfeld in Paris at the beginning of this year. Then it launched the global layout plan, which is spread all over Europe and Asia. In May, the brand name flagship store, which was opened in London and in 2014, will be the flagship store in the same store. All of these are the number of technological evolution of the physical store. Customers will be able to browse and order goods in iPad Mini.

A touch screen photo studio is also available next to the fitting room. Fans can put the brand exclusive filter or map on the photo, upload it to the community website, and let your friends praise you for your unique style.

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< p > Gap and Banana Republic launch online reservation service "Reserve In Store", customers can use the cell phone app to preview the merchandise and make an appointment to try it on at the same time. Within one hour, the customer will receive the email notification that the appointment dress has already been prepared at the designated store, and it will save a lot of shopping time if you try and wear it in the store within 24 hours.

Such services can eliminate the concerns of online shopping, such as the size discrepancy, real goods disagree with expectations, or the safety of online pactions, and can also enjoy the convenience of online shopping and browsing without goods.

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< p > Burberry Beauty Box does not set up cash registers. Instead, it stores customers' checkout accounts and provides electronic receipts by holding shop assistant iPhone, adhering to the retail concept of brand technology innovation.

Other interactive technology in the store is an eye opener, including the digital chandelier made of mobile iPad screen, and the recommended Digital Runway Nail Bar digital nail bridge with skin color.

Burberry Group PLC (BRBY.L) Bo Bo Li group chief creative officer and chief executive officer Christopher Bailey, said Burberry Beauty Box integrated entity and digital experience, so that consumers can explore brand make-up, perfume and a href= "a" and "accessories" and other products in a brand new, fun and stimulating way, bringing two fields of brand fashion and beauty together.

< p > Burberry is a new generation of customers who rely heavily on digital products to make efforts to digitalize the development of social media operation and Instagram application. In 2012, the application of "Customer 360 program" was started. This digital project will record the details of customers' clothing size and consumption preferences in online shopping experience, so that when customers visit the store, salesmen can quickly grasp the tastes of customers' clothing and make the online and offline information seamless. The goal is to provide more personalized services for young customers who attract high repurchase rates.

However, such a method has a fear of leakage. Although the brand repeatedly emphasizes that customers can selectively disclose information, it is unavoidable that top customers do not want to leave any records, so that Burberry's good intentions will not be available.

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< p > < strong > technology thunder, but raindrop is smaller than /strong > /p >

< p > although the brand has already grasped the digital technology trend of the physical storefront, the execution aspect has been greatly reduced, which makes the customer feel that the shop owner has drawn a huge cake, but no one can eat it.

Before the opening of a total of 42000 square late new stores in Time Square (42000 square feet), the latest technology in the media was drums and drums to the media. In addition to installing a 6 multiplying 9 meter large LED screen outside the store, the store also covered a variety of LED marks with a total of 7 thousand square feet, providing more < a href= 'http://www.91se91.com/news/index_f.asp > clothing "/a >" and advertising messages.

In addition, "Try and Buy" is known to enable customers to buy directly after trying on the dressing room, hoping to effectively increase sales and become the most efficient brand of golden rooster. Customers can also stand on the digital extension platform and enter email after entering the computer room. After the screen shows "Walk", the computer will tell the customer that their new dress will be displayed on the digital extension platform in a few minutes, and the image will also be sent to the customer's e-mail box for collection or sharing.

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