Ding Pengpeng's Road From Boss To Social Entrepreneur

In November 11, 2009, XDL Co., Ltd. (5156, mainboard consumer products) was listed on the Malaysia stock exchange and became the third Chinese company to visit Malaysia capital market. On the first day of listing, the price of the wolf rose to 0.765 ringgit from the selling price of 0.58 ringgit, with a turnover of more than 100 million and 1 million shares.

That day, that scene, Ding Peng Peng Unforgettable, he never thought that he was inspired by a lesson a few years ago, and he was on the road of international capital operation. At a weekend in 2006, Ding Pengpeng went to Peking University Guanghua School of management as usual. The teacher's words in this class changed the prospects of him and his company.

He said that at the time when the sporting goods industry was at its peak, he was the first to put forward a leading brand of leisure and create a unique entertainment marketing mode. The enterprise developed smoothly and orderly. He had never thought of capital operation at all. But he had to admit that he had been puzzled by the rapid development of enterprises and resisted market risks in rapid development.

So, he asked the teacher with these questions, and the teacher told him that only in the course of development can enterprises develop healthy and fast cash flow to achieve rapid development. Some enterprises want to develop quickly, and they pledge all assets to banks for cash flow turnover. Once the market crisis is encountered, the resistance risk ability of this enterprise is almost zero. This is a traditional practice. There is another kind of enterprise that only develops part of the assets mortgage loan. This is a conservative enterprise, and what should a smart enterprise do? Through the capital market operation and listing, it not only obtains the sustainable capital of enterprise development, but also rapidly promotes the position of the industry through capital operation.

Immediately, Ding Pengpeng suddenly opened up. In the next few years, he led the wolf through market research and seriously prepared, and finally came to the market.

"At that time, when I visited Malaysia, I was supported by the Malaysia Securities Commission and the stock exchange. I also found that the Malaysia market was stable, so I hope the company can grow together with Malaysia capital market." Ding Pengpeng said with a laugh that this move is to respond to the opening trend of Malaysia's capital market. It not only adds a bit of happiness to Malaysia's capital market, but also obtains a large amount of capital from the capital market, which is conducive to pushing the wolf to higher development.

Seeking industrial innovation

After the listing, the wolf is in the mood for fashion. Once again, Li Wei, Liu Xin, Wu Yi and the "super girl" Ai Mengmeng, Yang Lei, who signed the "Happy Men's voice" in 2010, are holding hands. Brand spokesperson The creation enterprise MV, the new trend of fashion, and create a new era of universal trend of leisure. With its leisure as its core and life as its foundation, he has constantly integrated contemporary social culture, enriching the brand connotation, and refining four points of "shining sports, shining fashion, shining self and shining health".

At the same time, the new completed 123 acres of land, with a floor area of 150 thousand square meters, has been put into operation.

While bringing joy to the development of harvested enterprises, Ding Pengpeng also actively planned the China Malaysia investment alliance with Malaysia's local investment banks and listed companies. China Malaysia Investment Union hopes to help more Chinese companies to list in Malaysia. The alliances can be better listed by comparing the experience and knowledge of the listed companies and how to attract investors and meet the investors' preferences. What new requirements do the local securities commission and the exchange have on the enterprise compliance? This will help more enterprises to go to Malaysia to go public, and help some small and medium-sized Quanzhou enterprises to go overseas to take a detour.

In fact, in addition to helping Chinese companies to list in Malaysia, union In the future, we can also play a center of investor relations to increase the value of the investors and effectively communicate the progress and good information of the Chinese companies. " Ding Pengpeng said this is even more important. It is necessary for Chinese companies listed in Malaysia to set up an external, media oriented and investor organization as a unified speaking unit to respond to various topics instantly, and timely convey all kinds of good news related to enterprises.

Good social entrepreneurs

If listing Malaysia as a watershed for development, it really gives it a brand new platform for capital market development. For Ding Pengpeng, this is the first step to change from businessman to social entrepreneur.

Since 1993, Ding Pengpeng has been in the business circle for 20 years. As a businessman, he has been modest enough to say "just qualified". "Because I am going to do a business project, I am lucky enough to earn money, and say" just qualified "because I only met the" traditional family business to standard capital operation "standard.

However, he wants to play his social value while doing business. "I am interested in how to make more and more small and medium-sized enterprises develop faster and better and make the society better. But I also understand that if you want to change the world a little bit, you need not only material support but also platform.

This is true. In the past two years, Ding Pengpeng, President of Chen Dai Youth Chamber of Commerce, director general of Jinjiang youth entrepreneurship club, and the responsible person of the Chen Dali youth commercial bank's capital library, will soon be active in public. In November 23, 2012, Ding Pengpeng was elected president of the third session of the Chai young chamber of Commerce in Jinjiang. At the inauguration ceremony, Ding Pengpeng said that as the first Town Youth Chamber of Commerce in Fujian, all of them are outstanding young entrepreneurs from various fields in Chen Tai. He hopes to provide a platform for young entrepreneurs in chedai town to learn, communicate, develop together and make progress together.

In 2013, Chai Tai chamber of Commerce frequently appeared before major social occasions. At the beginning of the year, members of the Chai Tai chamber of Commerce, as one of the initiating shareholders, set up the China Shoes Capital Jinjiang Electric Business Development Co., Ltd., and the electronic commerce center of shoe capital was built up. This is the first professional market of electricity supplier established by Jinjiang, China's shoe capital, which provides the most direct way for the majority of e-commerce enterprises to find suppliers.

As president Ding Pengpeng, he used the slogan of "shoes world and world shoes" to sum up the future plan. "In the future, if consumers want to buy shoes online, whether through Taobao or other operators, as long as they enter the" China Shoes Capital "area, or directly click on the Chinese shoes business network, you can see the brands from Jinjiang: Anta, XTEP, and wolf. Everything is there. "

Originate from Electronic Commerce But not just e-commerce. Ding Pengpeng revealed that the electronic commerce center of China shoes capital will integrate information flow, logistics and capital flow to continuously promote the development of the third industry.

Of course, he is not only seeking ways to realize the dream of social entrepreneurs, but also putting more energy into charity and social activities. "Charity is in line with the concept of social enterprise, which includes both the pursuit of social value of public welfare and the protection and support of commercial system". This is his current direction of life, "I am very happy to do these things".

Not long ago, Ding Pengpeng, who led the investment in Jinjiang Chen Dai Youth Chamber of Commerce, supported the belief that "Chai Tai young chamber of Commerce has the enthusiasm and love of young people, and has the responsibility to help vulnerable groups in society, especially the outstanding young students. I hope that through our help, they can complete their academic dreams and become the pillars of the country." Ding Pengpeng said that the student education foundation was set up to help poor students in 25 natural villages in Chen Dai town.

"Next, we will continue to visit, condolences, and exchange activities between police and enterprises. Through this activity, we can narrow the distance between members and city, town leaders and relevant functional departments. The launching of a series of exchange activities has also expanded the publicity of the Youth Chamber of Commerce.

Of course, Chen Chai young chamber of Commerce will organize various training, forums and industry visits to bring more value-added services to members, provide a broader channel for the improvement of the overall quality of young entrepreneurs, and contribute to the economic development of Jinjiang.

　 Sidelights

Dream is beautiful, if you dare to think and dare to do it.

In the industry, many bosses have given Ding Pengpeng the reputation of "generals". The so-called generals are in fact a redefinition of this character card. Besides the title of CEO of the wolf Holdings Limited, he is one of the initiators of the China Malaysia investment alliance and the president of the Chen Dai Youth Chamber of Commerce. Apart from the role of entrepreneurs, these titles are more of a reorientation of his "social entrepreneur" status.

In this connection, let reporters associate with the recent discussions on "social entrepreneurs" in China. The so-called definition of social entrepreneurs is: entrepreneurs who use social means to promote social progress. The products and services they provide often include a clear social goal: promoting small and medium-sized enterprises to better develop exchanges, and tailor job opportunities for the disabled and vulnerable groups. They do not rely on donations to support them. public welfare The activity of nature is based on the income of business activities to achieve sustainable development.

In China, "social entrepreneurs" is a new term that has just appeared for several years. In Jinjiang, in addition to Xu Lianjie, Ding Shi Zhong and other big players, the era has also stimulated new activists on the stage of corporate social responsibility practice. Obviously, Ding Peng Peng is one of them. Although there is still a long way to go from social entrepreneurs, the sky is vast and the dream is beautiful. As long as we dare to think and dare to do so, there will be more and more social entrepreneurs.

Experienced the backlog of stock in 2012, the impact of electric business, bankruptcy and merger of stores, in 2013, China's footwear industry ushered in a new period of adjustment and adjustment. In order to upgrade the industry, innovate the business mode, get rid of the OEM processing and win win market, the new economic growth point has become the consensus of the industry.

This year, Ding Pengpeng repeatedly said in the media interview that shoes and clothes are daily necessities. Economic fatigue The impact of soft on the industry is definitely there, but in the face of competition and rigid demand, we must change the concept of management and management. At the same time, as a concentrated production area of Chinese sports shoes, it is necessary to truly transform and upgrade, rather than simply cross industry development, that is, transformation and upgrading. The so-called transformation should first be the transformation of management thinking, management mode and talent strategy. If we can unload some historical burden of the extensive development such as production and marketing, we will have the opportunity to carry out light production and meticulous operation and sell products, especially the small historical burden of some small and medium-sized local enterprises.

"Now the small and medium-sized enterprises are waiting for manna like banana trees. As soon as opportunities come, the recovery will be around. Anta Lining's data in the semi annual report have shown the industry signs of a rebound in the industry, and international investment banks are also optimistic about the development of the sporting goods industry. We should be confident and optimistic about the industry and look forward to the road ahead after the transformation.

As a local entrepreneur, Ding Pengpeng appealed to everyone to attach importance to Jinjiang's "China Shoes Capital" business card. As the world's largest production base for sports shoes, everyone should "go out, bring in", "go out", participate in exhibitions, study, exchange and study, bring money and talents into it, so that they and enterprises can truly develop together with Jinjiang's economy.