Zhang Zhifeng, Founder Of NE TIGER Product

　　 This is a clothing brand with a long history. From its establishment to today, the development of the brand has made some achievements, and its characteristic fur products have laid the foundation stone in the industry. This brand is NE TIGER. NE TIGER, founded in 1982, formally participated in the launching of China International Fashion Week in 2001. So far, it has been growing with this platform for 13 years. With the opportunity of NE TIGER to participate in the China International Fashion Week, the reporter had the honor to interview the founder of NE TIGER. Zhang 。 Next, let's discuss the brand of NE TIGER.

1, NE TIGER as the brand of the first show of the opening ceremony of China International Fashion week for thirteen consecutive years, has made outstanding contributions to the growth and development of fashion week. Can you tell us how you became associated with fashion week?

Zhang Zhifeng: as you know, NE TIGER has laid the cornerstone of the fur series. The first wedding dress series has been launched in the first year of Chinese evening dress. The senior wedding dress series and the "Chinese style wedding dress" have set off a revival and new wave of Chinese wedding dress. In recent years, we have made great efforts to build and popularize the concept of "modern Chinese clothes", and have helped to fashion the fashion week with a gorgeous and colorful fashion feast.

The early China International Fashion Week has fewer brands and designers. In 2001, we supported the Chinese Designers Association, hoping to make this platform bigger and more professional. I suggested that the main show of fashion week be built in five star international hotel. This idea was met with some opposition and doubt at that time, mainly because many brands and designers were restricted by funds, and had difficulty in stage building. Therefore, NE TIGER sponsored the Fashion Week Organizing Committee to undertake the stage building work, creating a better precondition for other designer and brand release, and also presented the awarding ceremony and closing ceremony. In addition, NE TIGER also opened the precedent at the invitation of guests. The stars, media and buyers were invited to watch the press conference. Li Yong was the host of the conference, while the director of the show invited professionals from Hongkong.

The success of the event has brought inspiration to many domestic designers and brands, and has attracted more and more other well-known brands in China's fashion industry to participate. With the development of the fashion week platform, the brand and designer's works displayed in fashion week are getting better and better. NE TIGER as the participant and builder of fashion week platform still bears relevant responsibilities.

2, what is the theme of this NE TIGER2014 high quality custom clothing conference? Where does this name come from?

Zhang Zhifeng: the theme of this conference is "Da Yuan". This name comes from the "great Qian Qian" in the book of changes, and everything begins. As the name suggests, the word "Yuan" in Chinese traditional culture represents the meaning of the universe, and the Yuan Dynasty also comes from this. The Yuan Dynasty was the first time in China's history that the central plains were unified by ethnic minorities. As the inheritor of Chinese costume culture, NE TIGER has recovered the classic elements scattered in the Yuan Dynasty costumes, and extracted the clothing culture of the Yuan Dynasty, which combines the simplicity and the emphasis on the three-dimensional profile. International trends In order to lead a new style of national service culture.

3, the media has likened this conference to "it seems to have opened the treasure chest of celebrities." what is the innovation of the press conference in terms of design and technology?

Zhang Zhifeng: this metaphor is very vivid. As the guardian, inheritor and innovator of Chinese traditional culture, our brand development idea is "anti brand new", not only revival but also new development. In order to better reproduce the historical and cultural features of the original style, every year, I will organize designers to collect folk songs. This year, we visited the first yuan residence in Yangzhuang County, Yangcheng County, Shanxi. The designer draws inspiration from the art of yuan and Qing, Yuan totem, saddle, and gold ornaments, and reproduces the era of gold and iron horse. The color is light and elegant blue and white as the keynote, symbolizing the vast blue sky and white clouds. The fabric is made of precious silk brocade and silk with "Jin Jin Jin Jin". It is combined with velvet, fur and lace. In the process, we first used the realistic three-dimensional ribbon embroidery to present the diversified cultural characteristics of the era. Moreover, the traditional techniques of embroidery, paper cutting, printing and dyeing, and bead embroidery were integrated into a Chinese dress, showing the firmness and persistence of NE TIGER in guarding and inheriting Chinese traditional handicrafts.

　 4, we noticed that the proportion of men's wear increased in this conference. It can be said that it is shocking. What kind of consideration do you make for such an arrangement?

Zhang Zhifeng: Yes, this NE TIGER has been launched heavily. fine clothes The men's wear is strong and strong, which coincides with the characteristics of the Yuan Dynasty. The designer, adhering to the design concept of integrating things, integrates Chinese traditional flame patterns, Liu Jin, blue and white patterns and Western-style clothes and swallow tail shapes perfectly, showing a simple and tough sense of line and three-dimensional. The details also reflect the perfection of Chinese traditional handicrafts. It meets the demands of men with high end life taste and makes a new milestone in the NE TIGER brand.

5, the annual NE TIGER conference is the focus of media coverage. Will there be any highlights in this conference?

Zhang Zhifeng: on the stage color, we extracted the Chinese royal color, Jin, and the Jingde Street archway, one of the symbols of Beijing's Yuan Dynasty, and the chords of the Guqin and Cello, which made the beautiful collision between classical and modern, Oriental and Western art, and the audience sitting at the scene as if crossing the space-time and touching the Tai Tai scenery of the great capital city.

6. What is the character of the great fusion of the Yuan Dynasty and the design concept of "integration of ancient and modern Chinese and Western", which is inherited by NE TIGER?

Zhang Zhifeng: in the five thousand years of China, not only did he develop a profound and profound Confucian culture, but also he absorbed and developed the distinctive culture of other ethnic groups with the spirit of harmony and diversity. The Yuan Dynasty is the most extensive territory in China's history and the most prosperous period of cultural integration. The cultural trade with the west is also frequent. At that time, there were 5 official languages. The open cultural environment even attracted Marco Polo and other western people to come to China to become officials. The characteristics of Haina hundred Chuan and the inclusive features of the times were in line with the brand concept of NE TIGER "blending ancient and modern Chinese and Western culture". At this conference, we integrate the clothing culture of different nationalities, and outline and contrast the connotation and charm of Chinese traditional costumes with Western stereotactic cutting. It not only reproduces the magnificence and beauty of Yuan Yuan's history, but also shows the spirit of openness and generosity in the Chinese civilization. We inherited not only the splendid appearance of Chinese dress, but also the spiritual totem that flows in blood.

7, we notice that the last set of clothes that Liu Wen deduced is a blend of the costumes of yuan and Ming two dynasties. Before you did Tang and song, does that mean that next year it will continue to Ming and Qing Dynasties?

Zhang Zhifeng: it is very likely that we made "Tang mirror" and "Hua Song" in the history theme. In the beginning of the Tang Dynasty, we took the allusions of Li Shimin and Wei Zheng with the word "mirror". "Copper can be used as a mirror, and can be dressed as a crown. The Song Dynasty is one of the most abundant periods of ancient Chinese culture. People love literature and morality, everyone loves flowers, and the literary world is full of flowers. This year's "Yuan", which is composed by Liu Wen, is a fusion of yuan, Ming and the two dynasties. Clothing features In addition to the NE TIGER concept of "connecting the past and the present", it also contains the implied meaning of connecting the past and the future, laying the foreshadowing for the next conference.

8, we are delighted to learn that the NE TIGER new art store and the "Art Museum of life" will be officially unveiled on November 9th in the overseas Chinese lawn. This indicates that the brand will create a new milestone in the history.

Zhang Zhifeng: Yes, the new NE TIGER store will be officially opened in November 9, 2013. In addition to the art store located on the first floor of the shopping mall, the brand has created a "Chinese Art Museum" with the Chinese culture on the three floor of the same building. The Chinese traditional culture of "chess, calligraphy, painting, jade, and pottery and tea fragrance" has been brewed, so that every visitor appreciates and appreciates the artistic atmosphere that belongs to China's high-end luxury goods while enjoying the NE TIGER dress.