Bosideng Inventory Grew 18.6% Year-On-Year, The Apparel Industry Faced Major Challenges.

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"P > < a href=" http://sjfzxm.com/news/index_s.asp "> down dress < /a > leading enterprise Bosideng released interim results report. As of the six month of September 30th, Bosideng's revenue decreased by 8.8% to 2 billion 810 million yuan, gross profit margin and net profit increased by 3.8% and 3.1% respectively, and electronic business channels achieved sales of about 50 million yuan, up 71% over the same period last year.

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< p > by the impact of this year's economic trend and the recession of the garment industry, domestic consumption, especially clothing market, is very unsatisfactory. Therefore, many garment enterprises have raised the problem of inventory rising.

The outbreak of avian influenza in spring also boosted the cost of "a href=" http://sjfzxm.com/news/index_s.asp > down material < /a > to a certain extent, and also resulted in Boston a href= "http://sjfzxm.com/news/index_s.asp" > inventory < /a > in the reporting period, amounting to 2 billion 700 million yuan, compared with 2 billion 280 million yuan in the same period last year, an increase of 18.6% over the same period last year.

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< p > electricity providers and other new channels will also become one of the ways to digest inventory. In this year's double eleven activities, the sales income of "a href=" http://sjfzxm.com/news/index_s.asp "Bosideng group" /a "e-commerce will reach 110 million yuan, an increase of nearly 10% over last year.

Taobao data monitoring tool data cube data show that Bosideng flagship store products on the double eleven day sales volume of more than 60 million, ranking the first in the category of feather clothing category sales, sales than the second ranked brands exceeded 23 million yuan.

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< p > Bosideng said that the company will carry out pformation and upgrading in an all-round way, strengthening the meticulous management of procurement in the first half of the year, and optimizing the production cost.

Through rational planning and production, new stockpiles should be prevented.

Through the scanning, sorting out and analyzing the channels, and formulating the channel expansion plan suitable for the company's development, dealers have already begun to optimize the channels and increase the proportion of direct outlets. At the same time, the company will take the two or three line cities that have the development space as the key directions of future expansion channels, which will be reflected in the sales earnings and inventory data of the next earnings.

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"P" Boston group leader further said that Bosideng will continue to implement the sub brand management strategy to further consolidate the leading position of the down jacket core business.

At the same time, the company will increase product mix optimization, develop four seasons, multi brand and internationalized business, and continue to integrate the resources of non feather down business sector, adjust product positioning, and rationally layout new retail channels to further enhance the proportion of such businesses in the group.

At the same time, the group will further strengthen data management and analysis, adjust and optimize channel combinations based on data.

Strictly controlling various operating expenses and improving operational efficiency will be our key work in the future.

In addition, the group will introduce four seasons clothing brand management talents, do well in the operation and management of non down garment business.

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< p > the chairman of Bosideng group, "a href=" http://sjfzxm.com/news/index_s.asp "Gao de Kang" /a, said that the Chinese garment industry is facing the biggest challenge in ten years.

The growth rate of apparel retail sales has been slowing down, and the cost of raw materials, labor costs and rents has increased year by year, which is gradually eroding the profits of the retail garment industry.

The group is fully aware of the challenges currently facing, and will carry out the following key tasks in an orderly way: first, to strengthen procurement management and optimize production costs; two, to adopt prudent principles, to plan annual production volume and prevent new stock accumulation; three, to scan and sort out channels, to formulate and expand channels, and to promote the construction of channels in a planned way; four, to carry out retail pformation in an all-round way, to provide training and technical support for terminal operations; five, to strengthen information management; six, to steadily develop e-commerce, and actively explore online retail innovation models, and continue to strive to ensure long-term sustainable development.

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< p > Oriental Securities analysts believe that the "a href=" http://sjfzxm.com/news/index_s.asp "brand apparel" /a "plate is expected to rebound in the two quarter of 2014. Online and offline integration will be a long-term trend. The future breakthroughs of the industry may come mainly from the differentiation of brands and products, streamlining and optimization of offline channels, flat channels, integration of online and offline development, professionalization and professionalization of management, and collectivization development through brand merger and integration.

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