2013, Clothing Advanced Customization Usher In Sunny Days

< p > "Why are top luxury goods abroad, especially France and Italy? Why did China not have it?" as early as 2008, netizens left this question in "Baidu know".

Finally, the answers adopted by the questioner are summed up in 4 points.

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< p > first, technology related, but now the gap between China and international production technology is very small.

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< p > Second, which is related to < a href= "http://www.91se91.com/news/index_s.asp" > national image < /a >. The image of European and American countries is developed and strong, especially France and Italy, advocating luxury and exquisite aesthetics.

If Vietnam and North Korea produce luxuries, will you buy them? < /p >

< p > Third, which is related to industrialization.

Western industrialization has been developing for quite a long time. A top-level enterprise must have a history of at least several decades. Most of the top brands now exist before 1950.

After China's reform and opening up, especially after the 90s of last century, garment enterprises began to develop gradually, and the time was too short. Now it is still in the < a href= "http://www.91se91.com/news/index_s.asp" propaganda product stage < /a > rather than the output stage of meaning.

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< p > Fourth, there is a story behind the top luxury goods.

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< p > if the subject of a proposition is replaced by "advanced customization", this analysis is still true.

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< p > < strong > industrial environment < /strong > /p >

< p > < strong > the "first lady" effect is no more than /strong > /p >

< p > this year, the rapid development of "advanced customization" is by no means an accident.

The phenomenon of "a href=" http://www.91se91.com/news/index_s.asp "first lady < /a" has many star effects. Just like the US president's wife wearing Jason Wu to attend the inauguration ceremony, the media has warmly reported. Peng Liyuan, the first lady of China, appeared in Russia for the first time, dressing naturally became the focus of the public.

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< p > as China's "first lady" favorite brand, after the visit of the president and his wife to Russia, the exception of the overnight explosion is inevitable.

However, for the local advanced customization industry, there are many reasons for its rise.

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< p > before China's "first lady" wore the exceptions of the advanced custom fashion, China's advanced customization industry already existed.

There are many customized enterprises, but few custom brands. Wedding dresses, dresses, suits and professional wear can all be done. The watershed of high-end or not is not clear.

Before this year, designers of small, highly priced designer brands were almost spontaneously or passively attributed to the ranks of advanced customization.

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Less than P, under the "first lady" effect, the local advanced custom has ushered in the summer of bright sunshine.

The designer of the "half red" and "purple" brand has been more determined in terms of small quantity and high price. In the introduction of the brand, there is no hesitation plus "advanced customization". Some of the stable clothing brands are busy offering advanced customization services, which are specially designed for the brand VIP service; while the T show with the name of advanced customization is beautiful and numerous.

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< p > strong > High Fashion > /strong > /p >

< p > < strong > there is a difference in the development path of the beginning of the team. < /strong > < /p >

"P" China has a long history of tailoring itself, but it is based on the backwardness of the economy and the shortage of industrial products.

However, China's advanced custom fashion has a deep folk foundation. The development of the garment industry has laid a foundation for economic and Technological Development in the past 30 years.

Although the history is short, the Chinese style advanced customization in the initial stage has a higher starting point and a good market prospect.

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< p > in this new land, as early as the "first lady" effect, the advanced custom fashion is constantly emerging. < a href= "http://www.91se91.com/pioneer/" > Zhang Zhaoda < /a >, < a href= > http://www.91se91.com/pioneer/ > > Guo Pei > /a > Liu Wei, Qi Gang and a number of Chinese local fashion designers have lifted the banner of the advanced custom, pushing the Chinese dress design to a new level.

In the past two years, NE TIGER's advanced Chinese dress show, Wang Yannan's TANYA Couture high customization, Xu Ming's advanced customization and Zhang Jingjing's advanced customization have been appearing on the stage of China International Fashion Week, supporting the new situation of China's advanced customization industry.

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The high degree of focus caused by the "P first" effect reveals the huge demand of China's advanced customized consumer market, and material prosperity leads to higher demand for lifestyle, and the value of advanced customization is recognized.

At the same time, China's profound cultural background and rich handicraft skills also bring a lot of inspiration to designers. Moreover, the salaries of Chinese craft teachers are quite different from those of the international level, which brings huge price advantages to China's advanced custom fashion.

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< p > Fashion Week is the most direct display window of advanced custom fashion. Every year, there is even a fashion week for international fashion. In the past China Fashion Week, there is a high fashion custom fashion.

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< p > designer a href= "http://www.91se91.com/pioneer/" > Wang Yannan < /a > and her senior custom brand TANYA Couture is a frequent visitor to China fashion week. She admits that there is a gap between China and international advanced customization.

"Advanced customization is not that you say you are, our brand is TANYA Couture, plated is TANYA customization, I do not claim to be advanced customization, customization is my current state, also is to strive to do well, and advanced customization is the ultimate goal."

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< p > in fact, many of Wang Yannan's customers are also fans of European brands. They wear big suit and TANYA Couture brand clothes.

In this regard, Wang Yannan admitted: "I think this is not a bad thing, the most important thing is, I can provide customers with those foreign brands can not provide things, this is the Chinese and Chinese exchanges.

Especially in the exchange of fashion topics, I think culture is very important. "

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< p > the Chinese fashion director of the French High Fashion Association, a href= "http://www.91se91.com/pioneer/" > Zhao Qian /a, said there is a great regret in the Chinese fashion industry. It is because of historical and cultural reasons, the press release focuses on media and publicity, but the business aspect is very weak.

She believes that the lack of buyers in the fashion industry is a difficult situation for a smaller group of high-end custom fashions.

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< p > in addition to the lack of buyers, the relevant laws and standards are not perfect, the craving for high quality and high level fabrics, there is no real customer base of advanced customization, the immature operation system of advanced customization, and the lack of professional single art workshop, all these factors become the bottleneck of the development of China's advanced customization industry.

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The development path of "P > European high fashion brand is strikingly similar, from advanced customization to advanced garments, to second line and three line brand.

But China's garment industry starts from the processing industry. At this stage, China's clothing industry tries to radiate the whole world is unrealistic, because the development path of the two is different.

Foreign brands are radiating from high to low. China's garment industry has experienced a bottom-up promotion process. When the two are getting closer, China's clothing industry and international level can be closer.

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< p > < strong > clothing brand > /strong > /p >

< p > < strong > the backbone of the custom industry < /strong > /p >

< p > at present, there are 3 ways of customization in clothing enterprises.

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< p > the first is the a href= "http://www.91se91.com/news/index_s.asp" of garment making, volume customization, < /a >, that is to say, a series of theme garment designs are launched every year, and customers choose to suit themselves.

The second one is customized according to the customer's special shape or the needs of some activities. This is exclusive and belongs to advanced customization.

The third is to respect the advanced customization, that is, to make customers dress, including daily life, visit and social activities throughout the year. This is also a high-level customization business of Fujian clothing enterprises such as nine herdmen and seven wolves.

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< p > the higher level of local advanced customization is inseparable from industry pushing hands.

In March this year, the organizers of the China International Clothing and Accessories Fair opened up a high customization area. The new and old customized brands were identified, showing itself in the exhibition and consolidating the foundation of the local advanced customization industry.

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Under the full exposure and in-depth reports, the public has gradually opened up the fog to see the true state of China's advanced customization. Apart from the designer brand of the glittering and glittering brand, the stable clothing manufacturers, especially men's clothing brands, are the backbone of the local advanced customization industry. P

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P > < strong > technical occupation of < /strong > < /p >

< p > < strong > shorten the gap by advanced technology < /strong > < /p >

< p > Nanshan, Dayang creation, Georges white, red collar, Ray Tibor and other enterprises have made the menswear's advanced customization business become the new darling of the spotlight. The first time Wenzhou clothing has appeared on the CHIC scene in the form of "high-end men's dress watching Wenzhou". The advantage of China's a href= "http://www.91se91.com/news/index_s.asp" > men's advanced customization < /a > lies in the fact that the production technology has surfaced.

Although the answer is a little surprising to the senior custom brand experts of Saville street, who came to see the exhibition, China's advanced customization industry is still unstoppable to a technology occupation situation.

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Zheng Chenai, director of the Wenzhou clothing trade association, said that men's wear is the advantage of Wenzhou's clothing industry. Precise marketing has been put forward to create high-end manufacturing of Wenzhou men's clothing, with the purpose of showing the craft and manufacturing level, design and development ability of Wenzhou's high-end men's clothing manufacturers. P

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< p > and this year, the Qingdao red collar group, a global solution for the whole life cycle of the global suit, has been extended to the whole world through the technological innovation. It is supported by the mature and fast industrial chain. This is a typical example of the red collar group in Qingdao.

This large number of ODM customized enterprises has attracted more and more attention from industry and consumers.

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< p > prosperous market, stable order, long cultural history and frequent exchanges with the international community are all the sources of the development of advanced customization in China.

Whether it is the advanced custom fashion, or "a href=" http://www.91se91.com/news/index_c.asp "high customization" /a "clothing, if we can seize the opportunity, China will be able to have a dialogue and exchange with the international fashion industry on the same platform, at the same time, we can get the high added value created by the advanced customization industry and get rid of the single face of the big processing power.

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< p > < strong > 2013 the local high fixed time line < /strong > < /p >.

In the Spring Festival Gala of 2013 P, Li Chen, the spokesman for the seven wolves, was unveiled in a blue and blue suit.

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In March 22nd, when President Xi Jinping and his wife Peng Liyuan visited Russia and went out of the cabin, the first lady was dressed in a navy blue overcoat, a blue silk scarf and a black leather bag. The simple and generous costumes were well received by netizens. P

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< p > exceptional brand, in official micro-blog, responded that some of the costumes that Peng Liyuan visited together was specially designed and customized by designer a href= "http://www.91se91.com/pioneer/" > Marco < /a >, which was made by the national brand "useless" and "exceptional" team, and the design and production were made for special custom products, not sold in any public place.

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< p > this news also causes the favor of the capital market to the garment industry.

Within a week of the incident, the overall growth of the clothing and footwear sector ranked first in the A shares, and the stock of Dang Yang, YOUNGOR, etc.

Among them, Dayang's two day limit was 46.20%.

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< p > March 26th, the China International Clothing and Accessories Fair opened. The organizing committee first opened up a high customization area. Many fashion brands such as George White, red collar, Zhuang Ji, Ray Tibor and so on were joined. The Wenzhou men's wear enterprise group participated in the exhibition, and the men's wear custom made a limelight for two.

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In the second half of 2013, under the upsurge of advanced customization, a large number of advanced custom conferences were staged on fashion week around the mainland in P.

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