Christmas Shopping Season In The United States

P, a retail Passenger monitoring agency, released data on Monday, saying that sales of physical stores fell by 3.1% over the same period last year, and the volume of passenger traffic dropped by 21%. "ShopperTrak" < /p >
< p > but a href= "http://www.91se91.com/news/index_s.asp" > online shopping < /a > is another scene of flaming. According to IBM statistics, online retail sales surged by 37% over the previous year before Christmas, and mobile shopping accounted for 2/5 of online traffic. In addition, the scale of mobile terminal shopping expenditure grew by 53% compared to the same period last year, accounting for 21.5% of all online retail sales. < /p >
< p > ShopperTrak says, like black Friday, the last weekend before Christmas is one of the four peak hours of the Christmas shopping season. < /p >
< p > according to CustoraPulse's statistics of more than 100 retailers in the United States, from December 15th to December 18th, online sales increased by 13%, and online passenger traffic increased by 23%. < /p >
< p > but it needs to be pointed out that although the popularity of online shopping is hot, but from the comparison of shopping expenditure, < a href= "http://www.91se91.com/news/index_s.asp" > entity retail < /a > still occupies the bulk. The US retail alliance predicts that US retailers' total retail sales, including physical stores and net sales, will reach US $602 billion in November and December this year, but online sales are expected to be US $82 billion, accounting for 13.6% of total sales. < /p >
< p > the industry believes that this year there is no doubt a disappointing < a href= "http://www.91se91.com/news/index_s.asp" > Christmas shopping season < /a >. RetailMetrics, the retail regulator, said Tuesday that its 120 retail chain brands had increased by an average of 1.9% in the fourth quarter, the weakest increase since the three quarter of 2009. In addition, the profit growth of retailers was only 1.3%, the weakest since the three quarter of 2009. The agency points out that US retailers are still struggling to climb out of the great depression after the financial crisis. < /p >
"For nearly all retailers, the past Christmas season is very disappointing," said Perkins, director of the above P, Ken-Perkins. He said that the most affected products include special products, clothing for young people, and other department stores such as hills department store and J.C.Penney. < img src= "/uploadimages/201312/26/20131226123335_sj.JPG" align= "center" border= "0" alt= "/" > /p >
Seagal, an analyst at Nomura Securities Company (Simeon-Siegel), pointed out in the research report that "half price discounts have become the entry level" in the retail a href= "http://www.91se91.com/business/" > sales promotion < /a >. Abercrombie& Fitch has a discount of half off to thirty percent off, and GAP's brand OldNavy started the "post holiday promotion" last Saturday before Christmas. Seagal pointed out: "almost no retailer can escape the low Maori pressure caused by high discount." < /p >
Until P came to the end of Christmas, many retailers were doing everything possible to increase sales. A , WAL-MART and Amazon /a were still promoting their gift cards. Besides, Taghit and other department stores encouraged people to buy online shopping products. < /p >
< p > according to a survey conducted by Goldman Sachs Group and International Council of shopping centers, 31% of consumers are willing to go shopping on Christmas Eve on Tuesday. < /p >
< p > because the gift card is not included in the actual retail scale before it is truly cashed, so the current "a href=" http://www.91se91.com/business/ "gift card" /a "sales climax will drive the retail sales after Christmas. According to the industry, many consumers will use Christmas gift cards stored in the Christmas season (similar to vouchers) to buy new products that do not discount in the spring. < /p >