Jewelry Consumption Accounted For The Highest Proportion Of Luxury Goods, Zhou Dafu Ranked The Top Five.

< p > luxury is the best Christmas gift.

Christmas passed, and 2013 passed.

What interesting new changes have taken place in China's luxury market this year? The Chinese luxury Research Report from Bain consulting shows that the scale of China's luxury goods market reached 116 billion yuan in 2013.

According to the commodity category, the top 3 luxury goods in the market share are cosmetics, perfume and personal care products. < a href= "http://www.91se91.com/news/index_c.asp" > wrist watch < /a > bags.

However, the compound annual growth rate of the 3 kinds of products has declined, especially in the past two years, there has been a negative growth: 2012 is -5% and 2013 is -11%.

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< p > Bain consulting predicts that the growth rate of China's luxury market in 2013 is only around 2%, even lower than the growth level in 2012.

The anti-corruption campaign of the central government of China has had a greater impact on the "luxury gift wave", and watches and men's clothing categories are most seriously affected.

The higher the price of watches, the greater the decline.

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< p > the top 3 luxury brands with the largest number of stores in China are: a href= "http://www.91se91.com/news/index_c.asp" > Hugo Boss < /a > (Hugo boss, 132), Armani (Armani, 130), Dunhill (Dunhill, 112).

Probably because of the word "Boss", Hugo Boss (Hugo Bosse) has been loved by the vast number of Chinese consumers, especially the local tyrants.

Faced with the rapid changes in the market environment, most luxury brands have held a more conservative attitude towards stores this year, focusing more on renovation, renovation or upgrading of stores instead of new stores.

However, Coach (Coach), Prada (Prada) and Bottega Veneta (Bao Tijia) and other brands continue to maintain rapid expansion.

Among them, Coach (Coach) opened about 100 stores.

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< p > according to the nationality of luxury consumers, Chinese consumers are still the largest luxury consumer group in the world, accounting for 29%.

Japan accounts for only 11% of Asian countries.

China's outbound tourism increased by 14% compared with 2012 (Hongkong / Macao increased by 11%, and Europe and the United States grew by 23%).

Overseas luxury consumption is increasing, accounting for 67% of the total consumption of luxury goods.

The three main reasons for Chinese consumers to buy luxury goods overseas are the existence of larger spreads, appreciation of the renminbi, and the wider choice of products.

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< p > it is worth mentioning that the top 5 brands of jewellery luxury account for the highest proportion, reaching 70%, and the 5 brands are Tiffany& Co. (Tiffany), BVLGARI (Bvlgari), Cartier (Cartire), Chow Tai Fook (Zhou Dafu), VanCleef & Arpels (Van Cleef & Arpels).

It is worth mentioning that among the top 5 brands of all kinds, Zhou Dafu is the only Chinese brand.

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< p > Bain's description of luxury core consumers in China is like this: annual income is more than 800 thousand yuan.

They are usually senior executives, rich wives, rich two generations, entrepreneurs, government officials and celebrities.

From the first and second tier cities, they often travel around the world.

Shopping is mainly for personal use and gift giving.

The motto of fashion is "enjoy the high quality and luxurious way of life".

They account for only 15% of the size of the luxury consumer group, but the most valuable consumer group.

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< p > consumers in the first tier cities prefer a href= "http://www.91se91.com/news/index_c.asp" > luxury brands > /a > more, and other areas prefer traditional luxury goods.

The top 3 luxury brands that consumers most want to have in Beijing and Shanghai are Chanel (Chanel), Hermes (Hermes) and Prada (Prada). The top 3 luxury brands most consumers want outside the two cities are Louis Vuitton (Louis Weedon), Chanel (Chanel) and Gucci (Gucci).

What is more surprising is that Burberry (Bo Baili) first entered the top ten luxury brands of consumers in Beijing and Shanghai.

The trend of luxury product line to the top and the entry-level polarization is completely formed.

In handbags, for example, the price of handbags with a price higher than 20 thousand yuan is 33%, and the price of handbags is less than 5000 yuan, which accounts for 25%. The proportion of the two bags is nearly 60%.

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< p > digital media is the channel for consumers to obtain brand information most frequently.

For the question of "where do you usually get luxuries related information", the highest proportion of consumers mentioned is Internet (73%), magazine (45%) and friends (26%).

For the question of "what online media you usually get luxury information", consumers mentioned the highest proportion of official websites (68%), portals (45%) and micro-blog (37%).

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< p > in the mature market, luxury consumption is generally dominated by women, such as the proportion of female luxury consumers in the European market is 65%.

China has been pushing the growth of luxury goods market by male consumers in the past, but at present, female consumers can be evenly divided (accounting for 50%). In 1995, this figure was only 10%.

To this end, several big brands began to dabble in women's clothing, Hugo Boss (Hugo BOS) introduced the latest women's clothes to China, Coach (Coach) also decided to further develop the women's product line.

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