Interpretation Of Investment In China's Second Hand Luxury Market

< p > China's second hand luxury market has a tendency to become popular and low capitalized. This makes them more hope in the process of purchasing luxury goods: to satisfy their vanity and raise their value, they can maintain their own value or even appreciate, and face money is two.

Is such a good thing reliable? < /p >

< p > < strong > once devaluation, < /strong > /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > second hand luxury goods market < /a > it is difficult to find products with a price tag higher than the market price. For those consumables such as a href=, http://www.91se91.com/news/index_c.asp, clothing shoes, /a and so on, unless there is a famous master's work, there will be no more room for preservation. This subversion of the concept that people can maintain and increase the value of luxury goods, of which the average price of second-hand luxury goods is generally 5-8 fold, the lowest to 70 percent off.

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< p > different brands and styles of luxury goods have different value preservation ratios. For each year, there is a relatively large value preservation ratio for brands. For example, LV has adjusted 15% in the US and EU market this year, and Chanel has increased by an average of 30%.

Even so, their classic repurchase price is only above half off, and the selling price is about 75% of the original price.

For Gucci, which has been discounted in Korea all the year round, the sale of domestic second-hand stores will not exceed 50% of the original price.

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< p > for famous brand jewelry, is it also like a famous brand bag? Once you buy your hand, even if it has not been used, it has already depreciated. < /p >

< p > take the Cartire LOVE gold bracelet as an example. The price of the counter is six or seven yuan. Once entering the second-hand market, its price is only about half off. If it is used, even half off will not be worth it.

Even the brand new watches of the top brands, their second-hand prices are only about thirty percent off of the original price of the counters, which also includes business profits, that is to say, the price of recycling will not exceed 30 percent off.

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< p > even though luxury brands have been emphasizing that they increase their prices every year, their aim is to maintain their brand image, maintain brand bargaining space and maintain the highest profit.

For luxury goods, the price rise of new products is different from hedging after buying.

As far as clothing and accessories are concerned, large aircraft yachts, including jewellery watches, are generally a gimmick for such expendable luxury goods.

Even if LV, Chanel or gold and jewellery prices increase year by year, this does not mean that they can rise in the secondary market, because their brand value is much higher than the cost several times, even if the price of raw materials doubled in a few years, the space for commodity appreciation is very limited.

Therefore, even if the price of its commodity has risen in the secondary market, it is almost impossible to go back to the original price of the commodity.

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< p > < strong > the usability is far greater than the investment < /strong > < /p >.

< p > not all luxuries can not be insured. In fact, only individual luxury products have certain value preservation and value-added characteristics.

For example, the brand launch and its precious limited edition and special commemorative money, but the general counters are hard to get, even if some a href= "http://www.91se91.com/news/index_c.asp" > wrist watch "/a" and jewellery brand, because of the precious value of raw materials, the opportunity is multiplied, but it is only limited to very rare jewelry, jade or commemorative style or even antique grade luxury.

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< p > for example, at the end of May this year, Paris auction house Artcuria l auctioned an Hermes classic Birkin bag: a crocodile skin Birkin bag produced in 2006, rare red, orange and pink interlaced, creating an amazing record of the highest price, and finally traded at Euro 63 thousand and 800.

The Heritage auction house in the US auctioned off a red crocodile skin Birkin bag at the highest price of $203 thousand and 150 in December 2011.

In April this year, a palladium gold Hermes Birkin bag was also sold for $86 thousand and 500. In May last year, Hongkong's Christie's "magnificent jewelry and jade jewelry" spring auction, a thick pink diamond TheMartianPink, finally made a HK $135 million......

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< p > but for luxury brands, these collections are very high, and luxury goods that are really worth keeping are scarce. They are generally held in the hands of large customers, because only they can buy these specific products. For most retail investors, hundreds of millions or even billions of dollars are too far away.

Although these products are valuable, they are not negotiable, because these consumers do not sell these products. After all, customers who really can afford luxury goods do not want to earn money by pointing to it.

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< p > for ordinary consumers, < a href= "http://www.91se91.com/news/index_c.asp > > luxury goods < /a >" value preservation "is more reflected in emotional value, such as calligraphy and paintings, watches and so on handed down by ancestors, even if no longer emitting a new luster, but the flow of age, feeling of heavy weight and inheritance value of family blood flow can not be measured by money.

As in western countries, the generation of watches and other luxury goods is very common. This is evident from the antique watches and antique jewelry markets abroad.

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< p > consumer luxury is the most important value for most people. It is the purpose of buying luxury goods by bringing the confidence and joy brought with the bag every day, and this is the value of luxuries in itself. With the deepening of luxury culture, flaunting wealth is no longer a symbol of luxury. As a product with noble qualities, the essence of luxury is a manifestation of taste and individuality, rather than an investment channel.

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< p > Chinese consumers, as the world's largest luxury consumer group, are supporting the global luxury consumption. At present, luxury goods with a total circulation of 300 billion yuan and two times are in the hands of Chinese consumers.

Although in the first half of 2013, the actual paction volume of the secondary luxury market was only about 3 billion yuan, and the market base of the paction was very small, but it increased by an average annual growth rate of more than 30%, which exceeded the growth rate of the luxury market in the same period.

In the increasingly active second-hand luxury goods market, the willingness to sell second-hand luxury goods has risen sharply to 48% and 50% respectively in the two main groups, whose assets are less than 10 million of assets and 1000-5000 yuan in assets this year.

The personal consumption of this group is very vulnerable to the economic situation. The consumption power is unstable, and it is highly sensitive to price.

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