Kaiser Shares Wants To Build A Business Model Based On Clothing Business.

With the slowdown of domestic economy and the downturn of consumption, the growth rate of clothing sales in China has slowed down in recent years, and the competition in various channels has intensified. Clothing brand Facing the bottleneck of development, the garment industry is facing a major reshuffle. Zheng Heming, chairman of Kaiser shares, said that this is both a challenge and a good development opportunity for garment enterprises.

Zheng Heming is confident that Kaiser brand is based on the high-end market. It has a history of 25 years. After years of development, the sales network covers all parts of the country, and there are more than 400 outlets in every large and medium-sized city. Especially after the total amount of the total fund raised is about 540 million yuan, it has great potential in laying and reforming the network points, although the company is now entering the domestic garment industry. Three, and even become the industry leader still has a long way to go, but the company's established strategic goals have not changed.

　　 Promoting OtO service mode

Chairman Zheng Heming said that at present manufacturing industry Industry is being shuffled and transformed. As a traditional garment manufacturing industry, we must take the opportunity to carry out positive transformation. The company's thinking is to actively respond to timely transformation in order to seek the growth and development of enterprises, and challenge the top three position of the industry.

Zheng Heming said that the main ideas of the company's active transformation are: 1. Combining entity management with capital operation, the company has been concentrating on the main business development since its listing, and now decides to put capital operation on the strategic level of enterprise development. 2, in conjunction with capital operation, the company actively seeks for a breakthrough in the upper, middle and lower reaches of the garment industry. Specifically, upstream is actively negotiating with suppliers of raw materials, breaking the original supply chain relationship between buyers and sellers, and seeking deeper cooperation between the two sides. On the basis of the original brand, the midstream should focus on creating high-end culture customized service brand with the essence of "Chinese culture export". The thinking of downstream sales can be roughly divided into two parts: domestic and international. First, the domestic sale is aimed at the current situation of the development of the logistics network of a second tier city, drawing on the core thinking of the Internet, "reducing all the intermediate costs that can be reduced". Our company will cooperate with the professional Internet sales team to promote the OtO service mode by outsourcing or semi cooperation. Experiential shops for high-end customization and OtO services; and for the three or four line city consumption concept upgrading and logistics network is not developed enough, our company will adopt self-employed, franchised stores and joint stores to develop targeted marketing strategies according to the region. Secondly, international sales, the core brand of "Chinese culture export", is handed over to international professional sales companies through outsourcing.

　　 Building a business model supplemented by Finance

Chairman Zheng Heming said that we have to go in the future. Clothing management With the combination of financial and investment, clothing is our main camp. We will unswervingly go ahead and professionally manage and create a century old shop. Supplemented by financial investment is a channel to create profits quickly. We should be responsible for shareholders and create more benefits.

According to the company's announcement, in June 2013, Kaiser used 30 million yuan to invest in Tianjin Binlian microfinance limited liability company, which accounted for 10% of the total registered capital. In December of the same year, Kaiser shares launched the Shantou hi tech Zone Silver Xintong small loan company limited, which invested 30 million yuan, accounting for 30% of the total registered capital, and was the largest shareholder.

Zheng Heming said that in addition to small loans and fur trade, there are also some opportunities to invest in other industries.