Luxury Care And Maintenance Potential Is Still Missing After Sale Service Market.

"P >, there is demand, there is a market. The reporter interviewed found that some keen businessmen have captured this market demand, and some enterprises have advanced military luxury care and maintenance industry, and early layout of the market.

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< p > < strong > case luxury care and maintenance shop monthly income 120 thousand < /strong > /p >

< p > "these two leather coats were delivered yesterday, mainly for the" reduction "treatment, the charge is 1500 yuan.

Recently, Xiao Cai, a luxury nursing shop in Guangzhou, told reporters that the customer sent two pieces of "a href=" http://www.91se91.com/news/index_c.asp "leather" /a "including a $40 thousand yuan LV men's fur coat and another 60 thousand yuan Prada fur coat." the "reduction" treatment is to restore the original color of the leather, and some scratches and stains must be disposed of.

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< p > reporter saw that this area is only 20 square meters of shops, one side of the wall shelves are placed on a number of famous brand bags, including Hermes, LV, GUCCI, Prada and so on, on the other side hangers are wearing many leather clothing, leather windbreaker and so on.

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< p > Xiao Cai said that these bags were sent by consumers to do maintenance care. "From the receipt to the maintenance, it usually takes 10 to 15 working days. Some luxuries are sent by customers, some are our door-to-door orders, and customers can also choose to place orders on the Internet or on mobile phones."

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< p > "in September, our sales volume was 100 thousand yuan, and sales in October amounted to 120 thousand yuan. Our store was officially opened in June this year, and sales performance will be better and better as it continues to be popularized and surrounded by high-end consumer groups."

Xiao Cai calculated to reporters that the rental of the shop was 15 thousand yuan per month, and the water and electricity cost was several hundred yuan, and a shop asked 2 staff members, the total cost was about 30 thousand yuan.

"An average of 10 to 20 bags per day can be received, and the standard maintenance care is at least 380 yuan per item."

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< p > Xiao Cai also told reporters that many high-end people have great demand for luxury care and care.

"Some customers' watches and tapes, mobile phone chains, business card clips and other small items of care and care are also delivered to us."

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< p > it is learnt that because luxury goods and maintenance shops receive high value goods, in order to prevent product damage in the maintenance and nursing process and consumers' interests, the nursing shop also buys third party insurance for luxury customers.

At the time of receiving, each item shop needs to take 8 photos.

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< p > < strong > market after-sales service market is still missing < /strong > < /p >.

< p > "in the next three years, Chinese consumers will win more than 20% of the global leather and luxury goods market, and the consumption of luxury goods will reach 200 billion yuan."

Yang Shaohua, CEO of Guangzhou Wei Bang leather care chain Limited, said in an interview with reporters that the huge consumption of luxuries is bound to be the demand for market services after the sale of luxury goods.

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< p > Yang Shaohua introduced that in 2010, the company discovered the demand for luxury care and maintenance services in the Chinese market. "At that time, our chain stores were mainly engaged in leather shoes and leather care and maintenance. Some consumers would take luxury or high-end products to consult and ask for nursing care.

In 2006, these monads increased.

In recent years, more consumer groups with luxury bags and leather goods are required to maintain care. "

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< p > Yang Shaohua said that luxury consumers have a high degree of acceptance of after-sale services. "Tens of thousands and hundreds of thousands of pieces buy a bag. Compared with hundreds of pieces and up to a few thousand pieces of care, the high-end consumers are not sensitive to price, and such care is also worthwhile for them."

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< p > reporter learned yesterday from China's "a href=" http://www.91se91.com/news/index_c.asp "luxury goods < /a" report released by an organization from 2013 that China's luxury goods market will reach 28 billion US dollars this year. Overseas consumption will be further strengthened, and it will reach US $74 billion. The total consumption of luxury goods will reach US $102 billion. The Chinese will buy 47% of the world's luxury goods. It is the undisputed largest customer in the global luxury market.

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< p > "the prosperity of the buying market can support the rise of the post consumer market." Huang Wenjie, executive director of Guangdong Circulation Association, pointed out that China's luxury consumption market is huge, while the domestic after-sales service market is in a state of lack, and the post consumer market needs to be perfected.

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< p > "at present, this market is still a treasure land that has not yet been developed."

Yang Shaohua bluntly said that luxury maintenance and nursing business showed explosive growth in the company, and a luxury maintenance and nursing shop in Kunming, with an average daily receipt of more than 20 pieces, with an annual operating income of more than about 1000000 yuan.

He also said that next year, the company plans to expand 300 nationwide, with annual sales of 200 million yuan.

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< p > < strong > mode line extension line below < /strong > < /p >

< p > "unlike other a href=" http://www.91se91.com/news/index_c.asp "> business mode < /a >, it is different from our original O2O luxury service mode. The franchisees do not need to worry about the front-end extension and back-end technology.

Yang Shaohua explained that in conjunction with the latest technology of Internet of things, the company created a business model.

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< p > "the main function of the franchisee is to receive orders. Apart from receiving the pfer from our head office, it can also be taken as a list of high-end shops around the shop near the store."

Yang Shaohua said that if there were 3 to 5 stores in a region with a certain volume of business, the company would consider opening a small factory in the region to do special maintenance and nursing work.

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< p > "luxury maintenance care is basically pure manual operation, others can not copy the core technology, such as our unified standard, pure cleaning care needs more than ten processes."

The company technician explained to reporters the question of whether or not it is easy to replicate the business model.

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< p > Huang Wenjie believes that luxury care and care often rely on word of mouth marketing, and technology and quality are recognized by consumers in order to attract consumption.

"If consumers don't trust your franchisee and don't trust your technology, then you just hang up a brand of authorization."

Yan Qiang, partner of Beijing and Jun Consulting Group, said that credit and quality reflect the operation level of the manufacturer, and unified quality standards, image, training and layout can give enterprises extra points.

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< p > scale is the second risk point.

Huang Wenjie pointed out that the risk of running a franchised store still depends on the market share. If the franchisee's brand is not enough in the domestic consumer market and the audience consumption is too small, it may not be enough to support the survival of the shop.

He also suggested that investment in the mainstream brand with a wider audience could be better, and the brand risk of joining the new and relatively few domestic brands would be higher.

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< p > "at present, the technology of professional luxury care in our country is not mature. It is not a shop with a large scale of technology, but some professional skin care shops may not dare to receive luxury items because of their hard technology."

Yan Qiang analysis said, "if the nursing technology is not mature enough to enter the industry, in the course of operation is sure to reduce the score."

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