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High Familiarity Brand Is Still The First Choice For Investment. When Will LV Enter And Hang On?

2013/12/29 19:57:00 16

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High Familiarity Brand Investment LV Hang Lung

(P) the morning before yesterday, Miss Liu, who was shopping for a Christmas gift from a friend in the East, was surprised to find that the Hermes hall on the first floor had been blocked up and there was no logo sign of Hermes. "Is it a store expansion or a withdrawal?" the reporter confirmed yesterday from Miu Jun, deputy general manager of the big east: Hermes has officially withdrawn from the big east and withdrew from the tin market. 
 Hermes confirmed that when the great orient was admitted, when LV entered the Hang Lung, another mystery came out: /strong 
 as early as the beginning of this year, there was news of "a href=" http://www.91se91.com/news/index_c.asp "Hermes" /a "about to withdraw. In 2009, Hermes entered the big east. In the same year, the eight hundred friends came into the LV. The two big business leaders began to build their respective brands with the two flagship brands. Zhongshan Road business circle is also upgrading. Wuxi's top business circle is unshakable. In the competition of international first-line brands, the two major department stores have been evenly matched for many years and are firmly in the top ranks of Wuxi's biggest camps. 
 in August of this year, the logo of Hang Lung broke out of logo of LV, causing a great stir in the industry. Outside speculation, Zhongshan Road is about to start a big shift in international fame and fortune. Now, Zegna and others are operating in Hang Lung and eight hundred partners. Although Chen Qizong, chairman of Hang Lung Properties Limited, confirmed at a press conference that LV group had been working well with Hang Lung Group, LV did plan to move the store, but up to now, LV still has only publicity on the Hang Lung. Now that Hermes has confirmed the withdrawal, the industry has once again turned its attention to the "brand competition". It has been said that it has withdrawn from the Wuxi market and has also sent it to hang lung or the eight hundred partners. 
 the deputy general Miu Jun of Great Eastern confirmed that the Hermes contract was expired and has now been withdrawn. This time, the exit from Wuxi market will not turn to others. The eight hundred companion said, "there has been no news of Hermes coming for the time being". Heng Long also said "no news". 
 on the other hand, there are media reports that "a href=" http://www.91se91.com/news/index_c.asp "LV" /a "or will still renew the contract with the eight hundred friends. 
 big cards slow down shop opening speed. It will be more difficult for Wuxi to introduce big cards in the future. 
 Miu Jun introduced that the Hermes went away and related to the strategic adjustment of its brand in China. The sales performance of Hermes in big east is not in the rear of the whole country, so there is no such thing as poor sales. The strategic adjustment of Hermes is aimed at reducing the number of stores in the two or three tier cities, and big east is not the first shopping mall in the country to withdraw. 
 industry pointed out that Hermes has become a benchmark for luxury goods and has been cultivating in Wuxi for a period of time. Today, leaving Wuxi means that the two or three major cities that once favored the international standard began to think more carefully about the strategic layout. The attractiveness of the two or three tier cities has also begun to decline. Consumers in Xicheng still have a big gap between the big consumption and the first tier cities such as Shanghai. The customers who really buy the brands themselves are not the majority. For brands with a high degree of familiarity rather than LV, they need to take some time to cultivate large brands, such as Dior and Chanel's clothing making. They were originally the target of public business, and now it is even more difficult to introduce them. 
 shopping malls not only identify cards but also consider performance /p >
"P > > now a href=" http://www.91se91.com/news/index_c.asp "> GUCCI < /a > the expansion and spanformation has been completed, BURBERRY expansion plan after the departure of LOEWE has also started, and the area will be doubled. That is to say, the main brands still have great confidence in big east. In addition, big east will undergo the biggest adjustment since 2008, insisting on brand department stores and creating more comfortable, people oriented and fashionable department stores. But whether the other high-end brands will be introduced will not be disclosed for the time being. 
 in brand competition, local shopping malls and chain shopping centers may indeed cost more energy and manpower and material resources. However, because of their different formats, there are still some mismatches in investment promotion. Although this year's Great Eastern and eight hundred partners have introduced La Prairie, Julia, LA MER La Mer and other more personalized big cards, but the two have admitted that the brand of high familiarity is still the preferred investment, because it can save market incubation time and performance is more secure. "Big cards are not meant to keep up appearances, but there are brands that we think are worth cultivating. After all, a shopping mall has no personality at all. But this is not the majority. "