Kaiser Clothing: Clothing Business As The Main Financial Investment Supplement

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< p > under the environment of slow economic growth and low consumption in China, the growth of garment sales in China has slowed down in recent years, and the competition in multi-channel has intensified. The development of domestic clothing brands is facing bottlenecks, and the clothing industry is facing a major reshuffle.

Zheng Heming, chairman of Kaiser shares, said that this is not only a challenge but also a good development opportunity for the a href= "http://www.91se91.com/news/index_c.asp" clothing enterprise < /a >.

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Zheng Heming is confident that Kaiser brand is based on high-end market. It has been 25 years ago. After years of development, the sales network has covered all parts of the country, and there are more than 400 outlets in every large and medium-sized city. Especially after the total amount raised is about 540 million yuan, great efforts have been made in the network laying and pformation and innovation. Although the company has to enter the top three of the domestic garment industry, and even become the "a href=" http://www.91se91.com/news/index_c.asp "industry leader" /a ", there is still a long way to go, but the company's established strategic goals have not changed.

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< p > < strong > promote OtO service mode < /strong > /p >

< p > it is learnt that in the environment of domestic economic slowdown and low consumption, the growth of garment sales in China has slowed down in recent years, and the competition in multi-channel has intensified. The development of domestic clothing brands is facing bottlenecks, and the clothing industry is facing a major reshuffle.

Zheng Heming, chairman of the board of directors, said that the manufacturing industry is currently shuffling and pforming. As a traditional garment manufacturing industry, we must take the opportunity to carry out positive pformation.

The company's thinking is to actively respond to timely pformation in order to seek the growth and development of enterprises, and challenge the top three position of the industry.

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< p > Zheng Heming said that the main ideas of the company's active pformation are: 1. Combining entity operation with capital operation, the company has been concentrating on the main business development since its listing, and now decides to put capital operation on the strategic level of enterprise development. 2, combined with capital operation, the company actively seeks for a breakthrough in the upper, middle and lower reaches of the garment industry. Specifically, the upstream actively discusses with the suppliers of raw materials, breaking the original < a href= "http://www.91se91.com/news/index_cj.asp" > order cooperation < /a > invariable supply and demand relationship between buyers and sellers, and seeking for deeper cooperation between the two sides.

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In the middle reaches of P, we should focus on building the high-end culture customized service brand with the essence of "Chinese culture export" on the basis of the original brand.

All the intermediate costs that can be reduced ", our company will cooperate with the professional Internet sales team in the way of" a href= "http:// www.91se91.com/news/index_s.asp" outsourcing or semi cooperation "/a" to promote the OtO service mode, while the self shop is only a high-end customization and OtO service as an experiential shop. However, in view of the fact that the upgrading of the three or four line urban consumption concept and the insufficient development of the logistics network, our company will adopt self marketing, franchised stores and joint stores to develop targeted marketing strategies according to the region. Secondly, the international sale will take the "Chinese culture export" as the essence of a href= "http://www.91se91.com/news/index_c.asp", the core brand "/a", and turn it to the international professional sales company by outsourcing. The thinking of downstream sales can be roughly divided into two parts: domestic and international. First, the domestic sale is aimed at the current situation of the development of the logistics network of a second tier city, and draw lessons from the core thinking of the Internet.

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< p > < strong > the mode of establishing finance is subsidiary, < /strong > /p >

< p > > a href= "http://www.91se91.com/pioneer/" > chairman Zheng Heming < /a > said that in the future we should take the road of combining clothing management with financial investment. Clothing is our main camp. We will unswervingly go ahead and professionally manage and create a hundred years old shop.

Supplemented by financial investment is a channel to create profits quickly. We should be responsible for shareholders and create more benefits.

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According to the announcement of the company announcement, in 2013 June, Kaiser shares invested 30 million yuan to invest in Tianjin Binlian microfinance limited liability company, which accounted for 10% of the total registered capital.

In December of the same year, Kaiser shares launched the Shantou hi tech Development Zone, < a href= "http://www.91se91.com/news/index_cj.asp" > "Yin Xintong" small loan < /a > limited, which invested 30 million yuan, accounting for 30% of the total registered capital, and was the largest shareholder.

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< p > Zheng Heming said that in addition to small loans and fur trade, there are also some opportunities to invest in other industries.

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