UNIQLO Builds Clothing Store Type Store To Develop Subsidiary Line Product

< p > warehousing shop, supermarket type independent shopping.

The idea of "a href=" http://www.91se91.com/news/index_f.asp "UNIQLO" /a "shop from site selection to decoration" is "the environment that allows customers to freely choose". Almost all of them are "big shop" style, spacious and warehouse, and reasonable distribution according to consumer's consumption habits.

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< p style= "TEXT-ALIGN: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201312/31/20131231035926_sj.JPG "/" < < > >

< p > the constant change is the main form of change, and the magic fabric wins.

Founded in the early days, UNIQLO was the main player, but continued to invest in research and innovation in fabric.

In terms of raw material development, UNIQLO will maintain long-term strategic cooperation with Dongli industrial group in order to ensure the sustainability and high quality of raw materials development. The two sides plan to invest 400 billion yen from 2011 to 2015 in the strategic agreement.

Quality control - "ABC action" to "craftsman project" has established a good reputation of "low price, low quality".

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< p > sensitive chain reaction, keep pace with fashion elements, speed up the pace of innovation.

The 2002 financial year's performance volatility prompted the company to initiate changes in design.

UNIQLO has set up studios in various places, collecting the popular elements from all over the world for the first time, and collaborate with the fashion designers to find the balance between their simplicity and international fashion.

At the same time, shorten the production cycle to match the retail sales.

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< p > merger and acquisition of international a href= "http://www.91se91.com/news/index_f.asp" > women's wear < /a > brand, developing a href= "http://www.91se91.com/news/index_f.asp" > sub line product < /a >.

Mainly targeting the women's clothing market, UNIQLO, which sells men's clothing, is one of the important engines for enterprises to recover their performance.

In addition, UNIQLO is involved in infant clothing and accessories for women.

After 2004, UNIQLO bought International Women's clothing brands such as Theory, COMPTOIR DES COTONNIERS and PRINCESSE tam.tam. At present, women's clothing business income has increased by 48%.

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< p > channel mode continuous innovation.

At the beginning of its creation, the suburban store launched the super store mode in 2005, the overseas expansion site was adjacent to the luxury ornaments, and positioned the economic luxury brand mix and match "accessories".

At the same time, UNIQLO launched a cooperation plan with fashion designers, and launched a multi brand comprehensive store with "Uniqlo Marche" to further expand its business area.

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P: global expansion: Asia is still the focus of expansion. UNIQLO's overseas expansion strategy is "Number one in Asia, then number one in the world".

XXX group is directly opening up stores in overseas markets, and is also merging and acquiring influential brands in the local market (especially women's wear brands), borrowing the early advantages of the brand to familiarise local consumers with the brand of UNIQLO as soon as possible.

The share of UNIQLO international and acquisition brands rose from 12.3% to 33.2%, up 20 percentage points.

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