Warm Production Of Leather Cotton Shoes "Sales" Twists And Turns, Three Main Reasons Leading To Poor Sales.

< p > "Yi Kang cotton shoes unified dozen 51% off", "general Wenzhou brand hits 44% off", "a brand Yunnan agent 2012 cotton shoes purchase 60 thousand pairs, in 2013 less than 20 thousand pairs"...... In recent years, Wenzhou's brand shoes, leather shoes and shoes in the domestic market seriously less than a href= "http://www.91se91.com/news/index_cj.asp" > unmarketable < /a >, big sales promotion news constantly, 2013 warm produce cotton shoes "sales" twists and turns. < /p >
< p > a boss of Wenzhou shoe enterprises, who did not want to be named, admitted yesterday that the sales of cotton shoes in 2013 were only half as high as that in 2012. "Sales promotion has recently been 60 percent off and cotton shoes have not been sold out." < /p >
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< p > the chairman of Zhejiang red straw hat shoes company, < a href= "http://www.91se91.com/pioneer/" > Qu Cheng Sheng /a >, held that the three main reasons led to the serious unsalable sale of warm leather cotton shoes. < /p >
< p > the first is climate anomaly. A well-known Wenzhou shoe enterprise Yunnan branch responsible person said, in October 2013, "the weather is cold", but at that time cotton shoes were not listed, and so on November cotton shoes are listed, the weather is relatively hot, cotton shoes no one to buy; December cold weather, sold the cotton shoes too late to make up the factory home, can not sell out, had to sell at a low price. < /p >
< p > followed by big east, < a href= "http://www.91se91.com/news/index_x.asp" > Zhuo Ni Ni < /a > Wenzhou leather shoes brand, which has a great impact on the market of leather cotton shoes. A real leather shoe business owner said that the factory price of each pair of leather shoes is about 300 yuan, and the retail price is generally 500-800 yuan; but the cost price of leather shoes is relatively low, the cost of each pair is about 100-120 yuan, the promotional price is only selling 100 yuan, the market impact of leather shoes is quite strong, and it also aggravates the unsalable sales of leather cotton shoes. < /p >
< p > third is changing consumer habits. Zhejiang "a href=" http://www.91se91.com/news/index_x.asp ">" http://www.91se91.com/news/index_x.asp "> red straw hat < /a > board chairman of the shoe company, Qu Chengsheng, said that the living conditions are getting better and better, the city people take the car, the indoor heating or air conditioning, so the people who buy cotton shoes are becoming less and less. < /p >
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< p > < < a href= > http://www.91se91.com/news/index_x.asp > leather cotton shoes < /a > unsalable situation, some shoe enterprises boss said that in order to speed up the withdrawal of funds, we can only rely on more efforts to promote sales, or else become worse inventory. In Qu Chengsheng's view, the 2013 sale of leather cotton shoes will also bring new inspiration to the shoe manufacturers in Wenzhou in the future cotton shoes R & D design. "Cotton shoes in cities are hard to sell. After that, we should focus on developing and designing cotton shoes for the rural market." < /p >