Domestic Fashion Brand Fashion Awakening

With the improvement of living standards, leisure clothing, which advocates freedom and individuality, is becoming the mainstream trend for people to wear clothes.

According to an incomplete statistics, there are 2000 brands of casual wear in China.

Facing the increasingly fierce market competition, domestic casual clothing manufacturers pay more and more attention to the fashion sense of brand management.

Industry experts believe that only in this way can we compete with international brands.

If you prefer the star strategy, choose the most consistent brand temperament and image, and convey the brand idea most effectively, you can make the star strategy achieve twice the result with half the effort.

Jet Li chose to dance with wolves, choosing Aaron Kwok and Aaron Kwok to choose Jay Chou.

Recently, the United States is a new brand of ME&CITY, which is called "jailbreak" by the younger brother Michael.

"Michael is a representative of a good man," he said. His sporty breath and his intelligence and passion represent the appeal of ME&CITY brand.

Of course, the choice of Michael also considered his high popularity in the mainland of China.

Experts believe that from now on, star strategy is still the main marketing strategy of many domestic casual wear brands.

In recent years, the United States has been looking forward to the international brand. It has the most powerful marketing network in the country, and has obvious channel advantages. On the other hand, it also has a strong supply chain integration capability, and the gap with the international giants is gradually narrowing.

In addition, the United States has integrated the oriental cultural charm in the design elements, closer to the needs of Chinese consumers.