Huang Zhongru, A Chinese Shoe Maker, Should Be A Successful Road To Self-Improvement.

Huang Zhongru, 77, was born in a poor family in Zhongshan County of Guangdong province. In order to make a living, Huang Zhongru, who was under 16 years old, left Macao alone to make a trip to the world and worked as a miscellaneous worker in a rice factory. Huang Zhongru, who was in a strange land, refused to be a "young man" forever. He began to use his spare time to learn abacus and learn bookkeeping, and eventually became the "Mr. Zhang" of the rice shop. Over the next few years, he became familiar with the rice market and revealed his shrewd and decisive business sense.

As Huang Zhongru prepares to do a big job in Macao, Peru's father wants his son to help him manage grocery business. Distant and unfamiliar Peru inspired Huang Zhongru's desire to explore gold in the depths of his heart. In 1957, Huang Zhongru, 21, boarded a flight to the South American continent with a beautiful dream of his future life. However, when he came to his father's town of Lima, he saw a shabby and chaotic scene.

Huang Zhongru, who sat in front of reporters, had grey hair and gray. Plaid Shirt With a calm look and a touch of wisdom and elegance from the East. When recalling the past events, he said with emotion, at that time, he was really disappointed that he thought that coming to Peru was a wrong choice, but he did not want to be a deserter. The unyielding character of Huang Zhongru allowed him to clear his mind and adjust his mood, and silently determined his future goal in his heart: working in his father's shop for 3 years, then he went to Lima to start his own business.

The father's grocery store is mostly miners, sugar makers and papermakers. They start working very early every day. Huang Zhongru gets up at 4, prepares food, sells coffee, bread, etc. In addition to providing room and board, father gives him only one dollar a month as a nominal wage. But it was during this time that Huang Zhongru tempered his will to bear hardships and hardships, became familiar with everyday Spanish, and strengthened his determination to start a business.

In Bala Manga Town, Huang Zhongru found that the shoe industry in Peru had a very high profit, so he left his father's shop and came to the Callao area near Lima, which was opened by a Chinese. Shoe store Be a salesman.

Speaking of sales shoes, Huang Zhongru has a unique set of methods and ideas. He said, selling, selling shoes is secondary, first of all, we must sell ourselves, when customers recognize you, you can better sell products. So before selling shoes, Huang Zhongru always strengthened communication with small shop owners or small traders, established friendship, then supplied them, and achieved good sales results.

After working in the shoe shop for 3 years, Huang Zhongru earned his first barrel of gold in Peru: $10 thousand. While selling shoes, he also wanted to meet some shoe factory workers and learn from them the process of making shoes. Huang Zhongru found the starting point of his career and determined that the shoe making industry is his future.

In 1960, Huang Zhongru started a leather workshop with people. Huang Zhongru noted that the brand shoes made in Peru are hard leather, which is not as comfortable as the soft leather shoes produced in Europe and America. He decided to position his product in making soft leather shoes, which can fill the vacancy of the shoe industry in Peru and win the market space for his products. Although it is the boss, but in order to ensure the quality of leather shoes, Huang Zhongru always selects and purchases leather personally and participates in all processes and links such as design, production and sale.

With good quality and flexible marketing strategy, Huang Zhongru's shoe factory has reached 300 pairs of Nissan leather shoes in second years, becoming a small and medium-sized shoemaking enterprise in Peru. In the following ten years, Huang Zhongru boldly introduced talents, invited the professional and technical personnel of shoe industry to join in, and made rectification to the style development, product processing and price system, and the performance of shoe factories began to increase exponentially.

In the 80s of last century, Latin America was "the ten lost". Peru's economy also suffered a serious crisis. Many factories failed because they could not afford to take a heavy blow. Huang Zhongru's shoe factories also faced difficulties. In normal operation, shoes factories sell goods on credit, usually 60 days and 90 days, but with inflation, 30% of each month's money evaporates naturally. At the end of the shoe factory's life and death, Huang Zhongru and his partners decided to change the way they used to settle accounts and replace the local currency with us dollars in order to reduce the risk of inflation. At the same time, they also try their best to insist on paying wages to the workers on time, so as to stabilize people's hearts and ensure the normal operation of shoe factories.

In the tide of the financial crisis, Huang Zhongru's business not only failed to go bankrupt, but expanded the scale by using the opportunity of reshuffling the industry. He traveled with his assistant to some developed countries such as Italy and France to purchase advanced equipment, so as to upgrade their products from middle to low grade to middle and high grade, and imitate others to create their own products. brand It created a miracle in the financial crisis of Peru. From the early 90s, Huang Zhongru began to have his own brand shoes, "Monte Carlo", taking the Spanish "quality" and "fashion" agreement. For more than 20 years, "brand" brand has always been one of the most popular brands in Peru because of its quality, comfort and novelty.

Huang Zhongru is an old man who has dreams and dare to practice. His experience is rich and colorful. At first, he dreamed of getting rid of poverty and realizing his dream. He looked forward to his own career and persevered in fighting for it and finally succeeded. Behind the success, Huang Zhongru has his own unique business philosophy. He said, "friendliness is very important, because friendliness can build mutual trust. If it is important to earn money, it is more important to win people's trust and fraternity. This is my motto".

That's what Huang Zhongru said. He talks about honesty and friendliness to his customers, and is more concerned about his employees. He always uses the Chinese concept of "caring for the heart" to deal with the relationship with employees. Huang Zhongru always said that if the company has interests, employees should get their reasonable interests. His shoe factory has never had a labor dispute for many years, and his honesty and friendliness also won praise. His employees did not call him "boss" but his Western name, Pablo.

Persistent, diligent, honest, friendly, with wisdom and sweat to open up, and create a solid career platform beyond self worth. Huang Zhongru's way of doing business can be said to be a model of many Chinese entrepreneurs in Peru.