Wu Weiguo, Chairman Of Shanghai Jing Jing Department Store, Talks About Fashion And Accessories Management

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< p > in the thriving commercial and cultural center of Shanghai, < a href= "http://www.91se91.com/news/index_f.asp" > Town God's Temple < /a >, the largest scale jewelry wholesale market with a collection of famous brands at home and abroad is rising brightly. Tens of thousands of fashion trend products are flowing brightly, and dealers all over the country come in.

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< p > this is the Shanghai Jing Jing Department store established in 1995. It mainly deals with the wholesale and retail of fashion and accessories in Korea, Japan, Hongkong and the mainland of China. It occupies the theme of Shanghai jewelry wholesale industry with its new business philosophy, scientific management mode, differentiated management features and strong operational strength.

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< p > in the harsh economic environment at home and abroad, in 2013, the foreign trade situation of jewelry was declining, and the competition in the domestic market was fierce. The turnover of the company increased by 8% over 2012. It was awarded the honor dealer of jewelry industry in 2013.

In order to find out its reason, this newspaper interviewed the chairman of the company in December 3, 2013: < a href= "http://www.91se91.com/pioneer/ > > Wu Weiguo < /a >.

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< p > talking about the vicissitudes of business in the past 18 years of Guo Jing Department store, Wu Weiguo felt a lot.

They started from the one meter counter at Fumin Street, and now they have 1200 square meters of high-end jewelry store, which can be seen through the history of wind and rain, a reform and innovation road.

"Guo Jing Department Store" is named "country" and "quiet" in their couple's name. This brand name that is now shining in the jewelry industry embodies the arduous and innovative wisdom of the two couples.

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< p > < strong > better quality brand name and international fashion synchronization < /strong > < /p >

< p > Wu Weiguo talked about why the operation of national quiet can grow in an opposite direction in 2013. Before the advent of the cold winter, they have adjusted their business strategy and made preparations for contingency.

In view of the serious situation of jewelry industry < a href= "http://www.91se91.com/news/index_s.asp" > homogenization < /a >, we must strictly control the source of goods, choose independent research and development capabilities, high technology quality, high market credibility, and well-known international and domestic brands, from the original purchase from 30, screening from 15 stores.

The best quality brand is chosen instead of seeking more refinement. Because of the scientific application of subtraction, the marketing benefit is higher and reduced to a plus.

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< p > Wu Weiguo said that Shanghai is the window of the world. In an international metropolis, we must choose high-quality products from the perspective of the world, so that people can feel the trend of international fashion from our shopping malls.

Therefore, we have a strict inspection of the R & D capability and technological design of the manufacturers, and we are located in the high quality manufacturers. We have formed a strategic partnership with the domestic silver ornaments and the international brand SWAROVSKI.

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< p > in order to adapt to the fast changing trend of Shanghai jewelry consumption trend, Guo Jing has accredited agencies in Hongkong and Korea, and regularly participates in international fashion conferences in Milan, Paris, London and New York to get first-hand world fashion information.

As the fashion elements of national quiet are synchronized with the fashion trend of the world, they have become the agents of high quality brands at the tip of domestic and foreign brands, and are moving forward as the general agent of famous brand names both at home and abroad.

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< p > < strong > create an innovative mode of integrated sales of clothing and accessories < /strong > < /p >

In the international arena, jewelry industry and clothing industry have been closely integrated, forming a unified and synchronized overall development of the fashion industry chain, and accessories become fashion accessories for clothing accessories. P

Wu Weiguo has spotted this popular trend. From 2008, he entered the field of clothing. In 2013, he deepened the operation of clothing and accessories sales. He participated in many domestic and international clothing "a href=" http://www.91se91.com/news/index_f.asp "> Exhibition" /a "," a href= "http:// www.91se91.com/news/index_f.asp" > order meeting "/a", and new product launches, becoming a designated supplier of some brand clothing accessories.

Guo Jing has developed and customized jewelry according to its style of dress. It has designed classic accessories for some clothing and cosmetics brands, such as lotus necklace and earrings.

The combination of clothing and clothing has greatly expanded the space of the marketing market, and this turnover has increased from 5% to 15%.

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< p > < strong > establish a good service consciousness and pursue win-win with customers < /strong > < /p >

< p > adhere to the people-oriented, service to customers and win win with customers.

They focus on the perspective of customers, implement thoughtful and meticulous family services, one-stop service, so that dealers feel at home, and even help customers store product display.

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< p > to implement personalized service, Guo Jing puts forward strict requirements for < a href= "http://www.91se91.com/news/index_f.asp" > marketing team < /a >, that is, to adopt different methods and skills for different needs of different customers, so as to create a high quality service team.

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< p > < strong > implement cross border cooperation and expand the operating space < /strong > /p >

< p > business cooperation with industry associations such as UnionPay and telecommunications is a national innovation initiative. It provides exchange service for customers of the Union and customers of telecommunications departments.

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< p > < strong > humanized management aggregated elite talents < /strong > /p >

< p > Guo Jing has been able to gather a group of "a href=" http://www.91se91.com/news/index_s.asp from the domestic and foreign markets, "sales elite" < /a >, which is humanized and scientific management, and the three highest policy of high culture, high salary and high performance.

Wu Weiguo believed that the development of enterprises depended on human factors.

In order for employees to have a sense of responsibility for enterprises, enterprises should share the spirit with employees. Enterprises earn 10 yuan. In the past, enterprises took 6 yuan, and employees got 4 yuan. Now they can not do so, let employees get 7 yuan, enterprises take 3 yuan, employees share the fruits of enterprise development, the team can be stable, and enterprises can develop.

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< p > < strong > insisting on innovation and not innovating the enterprise's dead end. < /strong > < /p >

< p > facing the new journey in 2014, how to go on the way of Guo Jing, Wu Weiguo is sober, calm and confident.

He said that our experience in the pformation and upgrading of industries should be calmly reconsidered and precipitated.

We want to diversify our group's goal and develop the national market into a diversified market channel for jewelry, clothing and electricity suppliers. We need to change the display of national quiet stores, let customers relax in our mood, change from "a href=" http://www.91se91.com/news/ index_f.asp "experience consumption" /a "to" leisure enjoyment "; create a fashion without the off-season peak season" a href= "http://www.91se91.com/news/index_s.asp" new marketing pattern "/a"; we also need to push Chinese brands to foreign countries, not only let foreigners earn our Chinese money; we have to build learning teams, and often go abroad to study and study.

In 2014, we must continue to persist in innovation.

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< p > from Wu Weiguo's firm voice and glimmering confidence, we seem to see a jewelry carrier with competitiveness in the domestic and foreign markets sailing in Shanghai harbor.

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