The Declining Road Of Luxury Goods

< p > the definition of < a href= "http://fz.sjfzxm.com/" > luxuries < /a > (Luxury) in the dictionary is "a kind of consumer goods that is beyond the needs of people's survival and development, with unique, scarce and rare features", also known as non life necessities.

These goods, which are far more intangible than those of tangible value, are not only popular because of their excellent performance, but also because of the significance of too many brands.

Buyers are able to satisfy the desire for life without limit by owning these additional values beyond practical significance.

Therefore, when the ability is rich and the right to choose is enough, the connotation of the luxury brand is actually an important factor to decide whether the consumer will buy or not.

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< p > < strong > image is frustrated, the luxury brand that goes down the altar is < /strong > /p >

P > with the more mature ecology of the high-end consumer market in the world, the luxury industry has begun to follow the industrialization and collectivization route, and the pursuit of profit has become the primary purpose of many brands.

While many famous luxury brands expand their market capacity, they gradually lighten the brand weight due to the failure of their business strategy.

When the big name goes down the altar, the original luxury and noble brand connotation is lost, and the virtual added value that brings consumers "glory" and "satisfaction" is also lost.

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< p > > a href= "http://fz.sjfzxm.com/" > LV < /a > because of rapid expansion, it has become a synonym for "quick digestion" of luxury goods.

Since 2010, LV has announced that it will break through the layout strategy of China's first and second tier cities and plan to enter the three or four tier cities in order to gain a higher market share.

However, Louis Vuitton is losing its brand value in the face of too many stores, ubiquitous products, weak sales and customers fleeing.

Contrary to the rule that only "top niche brand" can be called luxury, popular, high street and wide range of LV outlets are losing high-end customers.

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< p > Cartier - more than LV, a href= "http://fz.sjfzxm.com/" > Cartire "/a" (Cartier) but because of a large number of advertising and many stores, resulting in a decline in brand value.

Among the international luxury brands, TOP10, the number one shop in China, ranks 224 in the number of Cartier stores in China, and is far ahead of second BOSS's 142.

The recognition of high-end jewelry brands is lacking, while the LOVE series of around ten thousand yuan has been regarded as a symbol of the upstart for sale.

It is also reported that the service attitude of many Cartire stores in China is rather cold, which is harmful to the brand image.

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< p > Chanel -- the most noble and cool a href= "http://fz.sjfzxm.com/" > Chanel < /a > (Chanel) has also been overcommercialized for producing yoga mats.

A famous fashion critic once said, "if the Chanel manufacturers start to aim at the hot spots and what products will produce, then the luxury industry is really corrupt."

Most people are very sorry for the Chanel production of yoga mats and even the production of yachts. They feel that the incumbent successors deviate from the original intention of setting up the brand in the year of miss Coco. The confusion of the product line will also cause the blur of the brand positioning.

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