Italy Pitty Men'S Wear Exhibition Attracts More Than 1000 Men'S Wear Brands

The P four day Italy leather exhibition will be closed on the 10 day. Opening up the Chinese market is one of the themes of this men's Wear Exhibition.

According to the data provided by the exhibition organizers, the exhibition attracted more than 1000 men's wear brands, of which more than 60% of Italy's brands attracted more than 30 thousand buyers.

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Gaetano Marzoni, chairman of the company P, said in an interview with reporters that the exhibition will provide tens of thousands of buyers with the opportunity to make contact with "made in Italy".

In addition to upgrading the level of its products and services, Italy men's clothing needs to actively explore overseas, especially the Asian market, and the Chinese market has great potential.

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< p > affected by the economic crisis, Italy menswear sales have been declining in recent years and have not yet returned to the level of 2008.

According to the report released by the Italy fabric fashion association research center, the main reason for the decline in sales is the sluggish consumption level in Italy. Overseas markets, especially those outside the EU, have gradually recovered their vitality and are the main driving force for the revival of men's clothing industry.

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Pasculli Giacomo, director of marketing department of the exhibitor named St. P, told reporters that the high-end custom made men's clothing business is optimistic about the Chinese market.

"We have built up a good reputation in Italy and are actively contacting Chinese buyers."

He said.

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< p > data show that the fastest growth of Italy Mens export countries in 2013 was China and Korea, of which total exports to the mainland of China amounted to 122 million euros (US $166 million), an increase of 26%, and total exports to Hongkong, China amounted to 184 million euros (US $250 million), an increase of 14.6%.

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< p > in addition, Italy's imports of men's clothing in 2013 accounted for the first place in China with a total of 757 million euros (US $1 billion 28 million). The main imports from Italy were clothing materials and semi-finished products.

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< p > Pitty men's wear exhibition is the largest and exclusive exhibition to promote men's wear in Italy. It is held in Florence in January and is the main part of the leather dress exhibition in June.

Unlike the world-famous fashion week in Milan, the leather exhibition of more than 40 years has focused on providing a platform for the exchange of brands and buyers, rather than setting up a showcase alone.

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