Understanding The Internationalization Strategy Of Textile And Garment Enterprises

The reason for the hot debate is that it is beyond everyone's expectation that China should be the center of the global textile industry. Even referring to the pfer of textile industry to Southeast Asian countries around China, when did the developed countries with high cost and high investment become the destination for domestic enterprises to go out? In addition, "American cotton" has come to China to develop the market. Why do Chinese cotton spinning enterprises also have to invest abroad and build factories there? There are three reasons for this enterprise: first, the domestic cotton price is much higher than the international cotton price; the two is the cost of land, labor and energy; the three is to avoid the international trade barriers to China's textile industry and promote the implementation of the internationalization strategy of enterprises.

< /p >

"P", coincidentally, the European textile center established by Jiangsu Sai Cheng group in Germany will be officially opened after more than one year trial operation.

The company said that the center was mainly aimed at sales display, and it radiated the whole Europe based on Germany.

It can be seen that many Chinese enterprises have already focused on the vast land in Europe and America. They should not only let the brand enter the European and American markets, but also let the enterprises themselves go in, and get close contact with the European and American markets and customers.

< /p >

"P > combing the textile industry center of Europe and America is to provide a clue for more domestic enterprises with this idea.

What needs to be reminded is that whether it is to establish a production plant or to set up a marketing center, or to build a logistics turnover center, we need to make careful decisions in combination with local characteristics and our own situation. After all, going out is easy and long and steady.

< /p >

< p > < strong > American - South Carolina cotton spinning < /strong > /p >

< p > < strong > general situation < /strong > < /p >.

< p > the United States is the third largest cotton producing country in the world, and the world's largest exporter of cotton, with abundant cotton resources.

South Carolina is located in the southeastern coast of the Atlantic, the capital city of Columbia.

Manufacturing is almost the vitality of this state, including textile and garment, textile machinery, motor, chemical and food industries.

Among them, the textile industry occupies an absolute advantage. Spartanburg, Greenville and Anderson are all the cities of cotton textile industry. Columbia can be called the distributing center of cotton and other agricultural products.

South Carolina gathered the largest textile enterprises in the United States, forming a more comprehensive industrial gathering place.

Over the past few years, the unemployment rate in South Carolina has been rising, half of which is related to the textile industry.

< /p >

< p > < strong > recommend reason < /strong > < /p >.

< p > the huge suspension of cotton price is the important reason why Zhejiang Cole group chose to build factories in the United States.

Most enterprises are willing to choose neighboring Southeast Asian regions such as Vietnam and Indonesia when they go out, and are very puzzled about the high cost countries such as the US.

Careful calculation, although the labor cost of the United States is 4 times that of the domestic market, the cost of raw material savings is far greater than that of labor costs for cotton spinning enterprises.

In addition, the appreciation of the renminbi has reduced the profit margins of export enterprises, and the direct overseas investment has reversed this negative factor.

Therefore, which country to go to will also need to look at the main sales market of enterprises.

The biggest feature of the United States is that the market is mature and standardized. Compared with some immature countries and unstable political situations, enterprises may face the least risk.

< /p >

P, South Carolina itself has the foundation of the textile industry, and the wages of the workers in this area are located downstream of the American workers' wages.

The trade barriers to textiles in the United States are very obvious. Establishing factories directly in the United States can reasonably avoid this problem.

< /p >

P > strong > risk hint < /strong > /p >

In 2014, the wages of American workers will be raised, which will increase the operation cost of enterprises. Whether the investment to the US is more conducive to the development of enterprises, and also needs to be carefully calculated according to the situation of the enterprises themselves. P

< /p >

< p > < strong > Germany - Shi ho Zhou logistics > /strong > /p >

< p > < strong > general situation < /strong > < /p >.

Hor Stein P is the most northernmost state in Germany. It is close to the second largest Hamburg in Europe. It is close to the Eastern European market and Russia. It is an important hub for entering Western Europe, northern Europe and Eastern Europe.

Due to its outstanding geographical advantages, Shi ho Zhou is now one of the most attractive economic zones in Europe. The well-developed infrastructure and developed pportation network have attracted more and more multinational enterprises to set up logistics centers or production bases here.

At present, 90% of Germany's foreign trade enterprises are concentrated in Shi He Zhou, which is the gateway for Chinese enterprises to enter Europe. 80% of Chinese enterprises choose to settle in the region.

New Muenster occupies a pivotal position in Shi He Zhou.

Business and trade flourished here. Not only developed textile, metalworking and precision instrument industries, but also the most famous engine manufacturing enterprises in Europe, sewage treatment equipment and food processing machinery manufacturing enterprises.

< /p >

< p > < strong > recommend reason < /strong > < /p >.

< p > although German textile manufacturing industry has already been seriously atrophied, Germany still has the leading position in the world from the total import and export volume of textiles and garments, and the proportion of home textile products imports is as high as 74%.

In the field of consumer goods, the textile and garment industry is the second largest industry in Germany.

< /p >

< p class= "P0" style= "margin-top: 0pt; margin-bottom: 0pt" > span style= "font-family:" span ";" ","

Less than P!!! --EndFragment-- has the unique geographical location, convenient pportation, high quality labor force and preferential real estate prices, which makes Shi ha state get the favor of international enterprises.

In particular, the new Muenster has a developed textile machinery industry and a strong logistics and warehousing industry. It is only more than 50 kilometers away from Hamburg, the largest port city in Germany, but its business tax and land price are much lower than Hamburg.

In addition, the logistics service of Shi He state is perfect, and Chinese enterprises in different fields have already set up a company here, such as the "European textile center" established by Sai Cheng in Jiangsu. The new enterprises do not need to expand their territory again, and can start their work faster.

< /p >

P > strong > risk hint < /strong > /p >

< p > it is very easy for China's products to enter the international market. "For example, the curtain and home textile products needed in the German market are different from the domestic product specifications and sizes. If we want to stabilize the overseas market, we must make a full investigation in the early stage."

< /p >

< p > < strong > British West Yorkshire wool spinning < /strong > < /p >.

< p > < strong > general situation < /strong > < /p >.

< p > West Yorkshire is located in the north of England, and is adjacent to Greater Manchester in the southwest.

The textile industry in the region has a long history and occupies an important position in the whole UK.

West Yorkshire is dominated by wool spinning, and other industries include textile machinery, clothing and so on.

Liz, the capital city of West Yorkshire, is the largest industrial city in the country. The textile and clothing industry is developed, and there are about 10 thousand employees.

Bradford is adjacent to Liz city and is the center of wool textile industry. It has a long history of textile.

< /p >

< p > Bradford has a complete industrial chain. For example, the only washing machine in the United Kingdom, which has on-site washing and cleaning functions, is HaworthScouring, which can meet the needs of the entire woolen industry in the UK.

< /p >

< p > < strong > recommend reason < /strong > < /p >.

In recent years, the British government began to revive the textile industry, hoping to create 200 thousand job opportunities to reduce the unemployment rate. P

British business secretary Vince Cable has said that other countries should be encouraged to invest in Britain to jointly improve textile production and processing technology.

After the revival plan was put forward, Yorkshire, as the traditional textile heavy land, took the brunt of it, gradually resumed the high quality wool textile production and the fabric and garment manufacturing industry, and the disappearing textile mill once again came back to people's sight.

< /p >

The impetus for the revitalization of the textile industry in the UK is not only the expectation of the government on the improvement of the employment rate, but also the desire of the retailers to realize the local purchase. P

At present, 70% clothing products in the United Kingdom are purchased from the Asian market, and buyers need to face a series of problems, such as the extension of delivery time, the lag of reaction period and the complex inventory system.

Therefore, British retailers want to buy more locally to speed up efficiency and reduce time cost.

Since buyers do not want to come all the way, Chinese textile and garment enterprises can go all the way to do business at home, and the West Yorkshire wool textile industry is mature and complete.

< /p >

< p > < strong > risk warning < /strong > < /p >

< p > the main reason for restricting the revival of British textile industry is the talent problem.

The lack of practitioners in the British textile and garment industry, especially the difficulty of attracting young people in the industry, will become a factor that restricts the investment of Chinese enterprises.

< /p >

< p > < strong > Poland Roth surface excipients < /strong > /p >

< p > < strong > general situation < /strong > < /p >.

Rhodes is the second largest city in Poland and the capital of Rhodes province. It is located in the central part of Poland. In 1820s, its textile industry developed rapidly and became the center of the national textile industry. It combined with the surrounding towns to form the national a href= "http://www.91se91.com/news/index_c.asp" > the textile industry < /a > gathering place, producing more than 40% cotton and silk products in Poland, and its knitwear, wool spinning and chemical fiber products also occupy an important position.

It can be said that Roth's economy has always been supported by the textile manufacturing industry.

Since the 90s of last century, the textile industry in Poland has been declining. Up to now, there are few large textile enterprises in Rhodes.

However, there are still hundreds of small businesses providing large quantities of textile exports, most of which are exported to Russia or the former Soviet Union.

Rhodes is well situated, and the two major highways meet here, making Rhodes an important pportation hub.

It also has the longest commercial street in the world, PIO Jaguar, which is about four kilometers long.

< /p >

< p > < strong > recommend reason < /strong > < /p >.

< p > > a href= "http://www.91se91.com/news/index_c.asp" > textile and garment industry < /a > occupies a more important position in Poland. In 2010, Poland textile and apparel business amounted to 10 billion 800 million euros (7 billion 100 million euros in textiles and 3 billion 700 million euros in clothing); its exports amounted to 9 billion 700 million euros, while imports amounted to 11 billion 600 million euros.

The European Union is Poland's most important textile and clothing trading partner. Germany is in the first place.

The market demand of Poland accessories is huge, but Poland's textile and garment industry is dispersed, even though the largest producer accounts for only a few percent of the market share.

This is an opportunity for Chinese textile enterprises with a certain scale.

< /p >

< p class= "P0" style= "margin-top: 0pt; margin-bottom: 0pt" > span style= "font-family:" span ";" ","

When the European countries call on the textile industry to return to Europe, and hope to purchase at close distance, the Eastern European countries such as Poland will take up the heavy responsibility, and the textile areas such as Rhodes will be more prosperous in the future, P --EndFragment--.

In addition, the production and living costs of Eastern European countries are relatively low, reducing the threshold for Chinese enterprises to "go out".

< /p >

P > strong > risk hint < /strong > /p >

< p > last year, the purchasing managers index of Poland decreased by 2.2%.

Although Poland's industrial production sector has maintained a recovery and expansion trend, the pace of growth is relatively slow.

< /p >

< p > < strong > Italy - Como silk weaving < /strong > /p >

< p > < strong > general situation < /strong > < /p >.

< p > Como is located in northern Italy.

The silk industry is famous for its long history and can be regarded as the silk town of Italy. So far, it is still the largest silk center in Europe.

The silk produced by Como is world class in terms of texture, workmanship, and dyeing and printing. Therefore, many top luxury brands have come to order. Countless silk is designed and made into high-end garments every year and sold to fashion cities such as Milan, Paris, London and New York.

< /p >

Less than P, Moyo had nearly 1000 companies producing silk and other advanced textiles.

As a large number of silk production has been pferred to Asia in recent years, Como only keeps the most high-end design and products, and supplies to Chanel, Versace, Prada and other brands.

< /p >

< p > < strong > recommend reason < /strong > < /p >.

< p > 2013, "Sino Italian textile and garment industry exchange activities" organized by Chinese enterprises to visit Italy's main textile industry gathering place -- Vieira, Prato and Como.

Unlike a large number of Chinese assembled in Prato, the establishment of garment processing enterprises is different.

In recent years, Prato, which is mainly made up of cheap clothing, has gradually declined, while the profit level of the main textile producing industrial zone, which produces high-grade textiles, has increased slightly.

< /p >

Besides P, Como is only about half an hour's drive from the fashion capital of Milan.

This enables enterprises to provide the fastest service for top brands.

In the past, top European designers always complained that Chinese manufacturers were too far away from them to meet the fast demand of brands in a timely fashion, and that the Chinese silk weaving enterprises would gain first-hand information on brand demand.

< /p >

P > strong > risk hint < /strong > /p >

< p > Italy's economy continues to slump, the deterioration of the labor market is serious, and the purchasing power of local consumers is not strong.

< /p >

< p > < strong > Hungary Budapest clothing > /strong > /p >

< p > < strong > general situation < /strong > < /p >.

Hungary and Poland, Czech and Romania jointly send textile products to EU countries, P.

The Hungarian textile and garment industry is dominated by small and medium-sized enterprises. These enterprises have only a few dozen workers, and there are few large enterprises with more than 1000 people.

Budapest is the capital and important port of Hungary. It is also the main political, commercial, pportation center and largest city in the country.

This is Hungary's largest industrial city and pportation hub. Machinery manufacturing, textile, leather and fur industry are very developed.

< /p >

< p > many Chinese who are engaged in the clothing trade business gathered here, making Budapest gradually become a Chinese commodity distribution center in the central and Eastern Europe.

Budapest's "four tiger market", "Asian center" and "China Mall" are large Chinese wholesale and retail markets, mainly selling textile and garment products, especially the former.

< /p >

< p > < strong > recommend reason < /strong > < /p >.

< p > last year, the "Sino Hungary textile industry exchange conference" was held at the China commerce and Trade Center in Budapest, Hungary, which affirmed Hungary's textile production capacity.

The Chinese commodities here have already formed a scale, but they always give people the impression of cheap goods. Whether the Budapest textile industry or the Chinese enterprises in existence want to change this image, so the high-end textile and clothing products will be the focus of future development.

< /p >

In addition, the minimum wage in China's highest wage province has been flat with those in Eastern Europe, which is one of the reasons that many Western brands pfer part of their production links to Eastern Europe. P

Considering the convenient pportation factors of Hungary to other European countries, Chinese enterprises will be able to make production here or will be the opportunity.

< /p >

P > strong > risk hint < /strong > /p >

< p > Hungarian debt crisis is serious, and fuel prices continue to be high, which will lead to the increase of cost and profit reduction in the apparel industry.

< /p >