Analysis Of The Chinese Market In 2014 B2B Line Or Heavier Than Online

The development of < p > B2B may be slightly better. Trading volume, decision-making process, payment rules and so on have decided that B enterprises are more stable, low-key and traditional in terms of operation.

So 2B took the courage to rely on these years' observation of the B2B industry and make bold predictions for the development trend of the industry in the 2014 and future years.

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< p > < strong > 1, < a href= > http://www.91se91.com/news/index_c.asp > B2B < /a > definition extension. Ali Huicong is only one of the B2B platforms.

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< p > B2B (business-to-business), the literal explanation refers to the public "a href=" http://www.91se91.com/news/index_c.asp "to the public business /a >, is the business between the enterprise buyer and the enterprise seller, we call it" B2B business ".

This kind of business, whether there is Internet or electronic commerce, must exist.

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< p > enterprise business is divided into two categories: core business and non core business. Non core businesses refer to marketing, logistics, paction, payment, recruitment, customs clearance, finance, investigation and so on. These businesses often have certain commonalities and can be outsourced to professional service companies.

To satisfy these common services is B2B service company.

With more services, it becomes a B2B service platform.

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< p > B2B service platform is a typical third party service provider.

There are third types of service providers in the country who are most concerned about, that is, we often talk about the third party e-commerce platform operators, such as Ali Huicong.

In fact, the other third party service providers are also diverse, such as financial services providers, logistics providers, recruitment service providers, comprehensive foreign trade service providers and so on.

For example, Shenzhen one Datong is B2B foreign trade service platform, China talent network is B2B recruitment service platform, rookie project is B2B logistics platform, questionnaire network is B2B investigation service platform and so on, all belong to the scope of B2B service platform.

That is to say, Ali Huicong is just part of the B2B industry, not all.

However, as Ali and Hui Cong serve a large number of enterprises, the user volume is huge, so the impact is also the biggest.

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< p > Internet is the foundation of enterprise informatization. After completing the informatization of internal business process, the digitalization and electronization of external business processes is more smooth.

Chinese enterprises obviously skip this stage.

The trend of network pressure also makes business owners close to the third party e-commerce platform operators. The B2B operator led by Ali Huicong has also obtained great development opportunities and has made important contributions in solving the problem of asymmetric information.

Today, when business needs are not limited to pre marketing services and more focused on paction and paction needs, it will force Ali to extend its payment platform and financing platform to B2B integrated service platform operators.

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< p > B2B service platform plays an important role in reducing the cost of enterprises and improving the paction efficiency of enterprises, and will in turn promote the development of the core business of enterprises.

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< p > > strong > 2, B2B service platform will get great development and business opportunities.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Internet < /a > provides the best way to integrate the common needs of enterprises for B2B third party services. With the development of Internet, the third party services will get better development opportunities, especially the B2B service under the mobile Internet state will be more attractive.

Almost every detail of the service needs of enterprises will bring development opportunities to B2B, such as the demand for investigation is born of the questionnaire network, enterprise network security has created safety treasure, the legal needs of enterprises have been born of green dog net, office automation demand has been born of Pan micro OA, B2B practitioners' demand for traffic was born, "I love B2B".

Wait.

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< p > every kind of demand of enterprises may be further broken down, for example, marketing can be divided into search marketing, social micro marketing, traditional advertising marketing, activity marketing and so on, and every subdivision demand may produce new B2B service platform.

Or the information platform, or the platform to integrate buyers' demand sets to suppliers, or online trading platforms.

Different modes of production will be born according to the characteristics of different industries.

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< p > 2014, the networked demand of enterprises, especially the demand of mobile Internet, will generate a large number of enterprise B2B application services, which will provide many technological companies with opportunities for entrepreneurship and development.

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< p > strong > 3, enterprise electric business platform has been established, and will enter the national strategy.

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There is another big category in the < p > B2B platform, which is the enterprise self operated electronic business platform.

This platform is the traditional B2B platform mode in the US. Upstream suppliers should be integrated, downstream distributors can be integrated, and it can also be called an enterprise supply chain e-commerce platform.

Since 99% of China's enterprises are small and medium-sized enterprises, the introduction of B2B platform into China is the third party service mode, and the third party service is also the most suitable B2B service mode for Chinese enterprises.

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< p > because of the strong support of the national policy, in 2014, the B2B platform of enterprise electric business will enter the opportunity of development and enter the national strategy.

Among them are central enterprises, such as Shenhua, Minmetals, State Grid, China Mobile, China Unicom and so on.

Iron and steel, petrochemical, coal and other large monopoly enterprises will also set up large-scale enterprise e-commerce platform, sooner or later.

The establishment of the multi business platform is of great significance to the coordinated development of the combined supply chain.

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< p > < --EndFragment-- > strong > 4, foreign trade providers get opportunities for development, and third party services are riding on the dust.

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< p > foreign trade business in 2013 has been promoted and supported by favorable policies.

Considering that the global economic situation is still in the doldrums in 2014, the economic growth of major consumption areas such as the United States and Europe is also variable. The price sensitivity of local consumers will remain at a certain level, which has accelerated the acceleration of the circulation of direct consumers and consumers. This will bring a rare opportunity for the development of Ali, Dunhuang, and Lanting Pavilion.

When the platform develops faster and faster, it is possible to develop the integrated service providers in the supply chain.

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< p > in the field of imports, the prosperity of the FTA has promoted the importation of consumer goods, similar to cross-border platforms.

Considering that there is still a gap between the price and the overseas purchasing in the gray area, its development speed will be restricted by the policy influence, such as tightening up the gray channel and obtaining more favorable tax benefits.

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Another major opportunity for foreign trade development is p B2B services for foreign trade enterprises, such as Shenzhen one taton.

A number of cities in China have been selected for e-commerce pilot projects, with at least four foreign trade oriented ones.

Considering that there may be a big gap in the talents of foreign trade enterprises, the third party service enterprises will gain great advantages. Logistics, customs clearance, tax rebate and even certification can help enterprises improve their operational efficiency.

Whether there is a typical data service provider remains to be seen.

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< p > strong > 5, online trading is still the main exploration direction of B2B, and vertical B2B online trading emerges.

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< p > 2013, online trading gradually affected the participants on the platform due to the intervention of large platforms.

This trend will be further strengthened in 2014. The online trading product model will be more perfect and related activities will become more and more. Besides the typical "9.4", "11.18" and "12.3" industries, there will be more and more online activities that meet the seasonal characteristics of the industry.

The popularity of online pactions depends on the improvement of products, such as payment, guarantee, certification, supplier loan and so on.

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< p > it is not known whether online trading can completely subvert B2B's membership fee mode, especially the development direction of 1688 and Huicong oriented to domestic trade is still hard to estimate.

However, the idea of online payment on the effect of payment is still very important.

Considering the similar charging path of Taobao, the platform charging model based on online trading volume in domestic trade still needs a long period of pformation. The long-term coexistence situation may continue for several years.

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< p > the online trading exploration of the integrated platform will stimulate the development of online paction of the B2B platform of the industry to a certain extent, and the vertical B2B online trading mode will emerge.

The model will be more consistent with the inherent trading characteristics of the industry, and more in line with the needs of online pactions.

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< p > < strong > 6, Internet finance has become the standard service of the B2B platform, and the new mode is frequent.

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< p > Internet finance, especially the supply chain finance related to B2B, will become the standard service of every B2B platform next year. The strategic layout of enterprises in 2013 has already been seen. For example, Ali, Huicong, and net Sheng are building related small loan companies or Guarantee Corporation, and enterprises are gradually not satisfied with the weak financial cooperation with the banks.

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< p > because B2B operators really use their own funds (or some kind of financing funds) to carry out such businesses, they will have to take credit seriously as banks.

B2B operators will not be satisfied with providing isolated loans to individual enterprises. The loan products that combine upstream and downstream will become a stable loan variety with relatively low profit level.

Different modes will depend on B2B operators' different understanding of the industry.

A new B2B financial model is likely to emerge.

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< p > taking into account the openness of relevant policies, there will be little possibility of serious policy constraints next year.

However, as a B2B operator's B2B customer, their response is more likely to be confirmed in the second year renewal rate and advertising investment.

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< p > < strong > 7, B2B big data is implemented, Alibaba has achieved a breakthrough.

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< p > individuals have always objections to the word "big data" in the B2B industry.

Big data needs 4V: data volume Volume, data input and output speed Velocity, data diversity Variety, and authenticity Veracity.

For the time being, regardless of the amount of data, B2B operators have always been willing to take their business opportunities out of Show.

It is difficult to distinguish the speed of data input and output.

Data diversity and data authenticity are indeed weaknesses.

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P has to mention online pactions again. Considering that online pactions are not the main way to achieve pactions between enterprises on the B2B platform, the data collected by B2B operators are limited in size and not more important than online paction data.

The platform gets the business license, organization certificate, the operation year of the enterprise on the platform, whether it has invested in advertising business, etc.

Getting all kinds of data inside the enterprise is also a difficult problem.

These problems will lead to low degree of identification of data, which is doubtful whether data products can be formed and whether decision support can be formed.

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"P >" and the most promising breakthrough in the B2B data in 2014 is the Alibaba B2B.

If Ali can integrate the Alipay, Ali cloud, Ali small loan B2B business, Ali's external data (such as domestic customs, US Customs), and even Ali's partners or investment enterprises (such as a Datong), these data are integrated with B2B, and the phase letter platform level can produce a formed data product; < /p >

< p > on the other hand, data-driven operation is expected to become the operational killer of B2B third party service providers in 2014. Similar data products such as Huicong research, treasure island and business community may play their respective roles in the development of the industry.

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< p > strong > 8, online and offline linkage is still the mainstream of B2B, and the exploration under the line will be more important than online.

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< p > online and offline linkage undoubtedly became more popular in 2014.

The support of policy, the establishment of B2B operators' industrial base, the development desire of B2B regional agents, and the rigid needs of local enterprises to go out, together with many factors, will support the development of online and offline linkage.

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< p > < --EndFragment-- > specifically, if we look at the resources input of B2B operators, there will be two paths to achieve: light path and heavy path.

In the light path, B2B operators promise to take a certain place as the core and establish an advantageous industrial belt. The government will guide enterprises to participate in and even pfer enterprises to a specialized Park, provide tax concessions to enterprises, and provide subsidies to enterprises to join B2B operators network. Meanwhile, B2B operators will provide training to local enterprises with local agents to assist enterprises in establishing stations and even putting key words, operation and other services; and heavy paths, B2B operators will invest funds in the construction of the park, and even hold a certain proportion in the operation of the projects, and gain real estate value-added benefits.

The future of such an industrial park may be hard to see in 2014.

Taking Huicong's China household electrical appliance project in Shunde as an example, the end of 2014 is probably just the capping period of the project contract construction.

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< p > taking into account the fact that B2B online operation is maturing and offline experience is relatively scarce, in order to promote linkage between online and offline businesses, B2B providers will invest more energy online in 2014.

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The biggest advantage of P online and offline interaction is to further open up the pparency of buyer and seller resources in the industry, so as to facilitate docking between the two sides, thus providing a benign possibility for the development of B2B.

With the growth of membership, it is expected that the B2B enterprise's revenue in 2014 will continue to grow steadily.

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< p > < strong > 9, B2B free concept frequent, small and medium-sized B2B will scale bankruptcy.

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The word "P > B2B" has more practice in the field of foreign trade than in the domestic trade. In 2014, the free trade of B2B will be more concentrated in the field of domestic trade.

The emergence of this change corresponds to the membership fee mode, and B2B free will be a result of the demolition.

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< p > for example, under the existing membership fee mode of the B2B platform, it has packaged the service of establishing station, marketing function, priority ranking of search ranking (less effective than advertising product), authentication and so on.

B2B is free, often free to open the general station function, free inquiry in related shops, simple data statistics and so on.

The function of search ranking is stimulated by the advertising products provided by B2B operators, and will continue to weaken. The third party certification may be taken separately to become a relatively cost independent product, and this product is a must product for enterprises to demonstrate strength or prove to meet the industry standard.

Therefore, the B2B free word itself has certain limitations and can not fundamentally change B2B operators from the business mode.

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< p > however, due to the development of online pactions, free will become a major measure of integrated platform.

Once the platform is free, there may be a large number of small and medium-sized B2B platforms unable to cope with the situation, and there will be a large-scale collapse.

The vertical platform must provide more valuable content in order to get the chance to continue development.

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Investment in < p > strong > 10 and B2B has received unprecedented attention. Financing has become a hot topic in the industry.

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In a IPO report released at the end of 2012, P CBInsights predicted that by the end of 2013, 80% of all technology companies submitted to IPO would be B2B.

Considering China's lagging behind in the development of the Internet industry and the shorter time lag, we can think that the investment tide of B2B industry will come in 2014.

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< p > of course, the B2B industry investment tide mentioned here not only refers to the B2B e-commerce operator, will include third party service type companies, including ERP, OA and other process support products, there are also some third party companies that help enterprises to declare tax, customs clearance, logistics and pportation, and even help enterprises to develop industry solutions.

On the other hand, B2B e-commerce operators may have many capital level moves next year, such as Alibaba B2B benefit from Alibaba group listing, HC internet pfer board and other B2B companies listed.

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< p > in terms of financing, the third party companies that provide B2B services to enterprises will become the mainstream.

Such enterprises are relatively small in size. In a mature business mode, they need to expand capital support. To some extent, investors' ability to integrate resources can also help enterprises achieve new breakthroughs. Considering that they are service industries, their business will have a higher profit rate than B2B enterprises.

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When p returned to 1999, the B2B third party service platform was shining brilliantly because it met the marketing needs of enterprises.

And when search becomes a public habit and social marketing scale rises, B2B gradually drops because it only satisfies the marketing needs of enterprises.

However, since 2014, the fully competitive B2C will force B2B enterprises to become Internet based. The B2B industry will once again become the center of Internet concern and develop rapidly. Among them, B2B applications of all kinds of enterprises will become a vanguard and lead the industry to further development.

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