3 Points Of O2O Breakthrough In 2014

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< p > > My < a href= "http://www.91se91.com/" > O2O < /a > the analysis of employment and entrepreneurial experience, O2O will soon realize three core breakthrough points in 2014, so as to truly realize the integration of online business platform and offline traditional enterprises. This integration not only has the efforts of traditional enterprise convergence, but also the integration of online e-commerce enterprises.

The three core breakthrough points are: < /p >

< p > < strong > 1, < a href= > http://www.91se91.com/ > > payment /a > means unification. < /strong > /p >

< p > no matter in that industry, the means of payment online and offline have been separated.

Online has been developing its own means of payment from the beginning.

The earliest is C2C's online payment. Paypal is abroad, and China is Alipay.

Through the way of secured pactions, online payment methods have been accepted by more and more consumers, thus triggering the rapid development of e-commerce.

Later, the emergence of C2B further designed the means of payment for goods on delivery from the consumer. By emphasizing low quality products, the mode of single handed delivery can make the acceptability of online shopping more popular.

Under these two mainstream e-commerce modes, the share of Chinese online shopping has approached 8% of the total retail sales in 2013! < /p >

< p > > the above two payment methods are also promoted by the popularity of the first tier city credit card, which has been promoted by the popularity of online banking.

Online and offline payment methods have been in a parallel way, the former is directly connected with banks, and the latter is mainly the monopoly of POS UnionPay.

Under such circumstances, offline businesses can only operate separately when they conduct e-commerce business, because they must follow the payment mode of the online e-commerce platform, while the offline stores can not pay for the connection.

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< p > on the one hand is the complexity of the system docking. On the one hand, consumers can not pay online by the computers provided in the store because of safety and operational problems. Finally, those shops in the commercial real estate store can not pay for the connection, because those commercial developers do not agree, which will greatly damage their commercial interests! < /p >

< p > obviously online "a href=" http://www.91se91.com/ "electricity supplier < /a > platform payment method is faster and safer for consumers than the offline payment means, which is more efficient and cheaper for businesses.

For example, the concentration of POS in the department stores is about 10% to 25%, the refund period is 60~90 days, or the artificial way is giving businesses a headache. The electronic business platform is mostly 5%, the refund period is 1~7 days (depending on the buyer's receipt confirmation), and the system is automatic settlement.

(B2C purchasing mode is similar to department store) < /p >

< p > payment means can not be unified. O2O online and offline integration can not really be established.

Thus, online payment tools like Alipay start developing Alipay POS, and hope to infiltrate the brand merchants under the line, so as to realize the unification of payment means and achieve the unified management of payment.

Unfortunately, this practice still infringes the interests of commercial developers and UnionPay.

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< p > in fact, mobile payment can achieve the unification of online and offline payment means, but operators have been unable to popularized mobile payment due to the system and various reasons.

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< p > < strong > two, inventory synchronization < /strong > < /p >.

< p > the breakthrough point is based on the unification of payment means.

Now offline stores sell goods automatically through POS and ERP or WMS management systems.

Online sales can do the same thing, but there is no effective integration between them, because not only offline channels are diversified, but also online sales platforms and modes are diversified.

In this way, the difficulty, high cost, accuracy and timeliness of the various channels and platforms in the system docking are increased, so the inventory synchronization problem has not been well solved so far.

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< p > inventory can not be well synchronized so that commodity management can only be separated. In the end, the entity store returns to stock, and the electricity supplier part of the self built warehouse is also a pile of inventory.

Or the physical stores are sold out, but they do not know how many goods they have in the warehouse, nor can they be quickly allocated to all the physical stores. Vice versa! Because the inventory is unable to synchronize, the most recent inventory in O2O (physical stores or warehouses) is distributed to the consumers at the lowest cost and the shortest time, and the design that can be sold through post to the physical store or door-to-door can only be a beautiful idea.

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< p > there is a way to achieve inventory synchronization at a faster and lower level. It may be possible to turn a merchant's custom into a two-dimensional code acceptable to businesses and consumers through barcode, and it may be a good way to achieve common shopping on line or offline.

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< p > < strong > three, consumer's unification < /strong > < /p >.

< p > how to identify a href= "http://www.91se91.com/" > offline > /a > shopping people and returning home to purchase the same person through computers, Pad and mobile phones. This is probably what many businessmen would like to know, because this way can truly achieve precise marketing and provide online and offline integration of member services, but under the current circumstances, it is not easy for consumers to provide consumers with accurate information, such as real names, cell phone numbers or network ID (micro-blog micro signals), let alone family or unit addresses.

While such information is easy to get online, how to make breakthroughs? Simply using promotional incentive policies may be effective for some consumers, but it is almost impossible for all consumers to want to reunite.

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