2014 Textile Cluster Market Wind Vane Development Has Become Mainstream.

< p > < strong > industrial cluster < /strong > /p >

< p > < strong > 1, undertake pfer standard upgrade < /strong > < /p >.

"P" 2014, domestic industry pfer is facing a "big exam". The relevant departments of the state will make a thorough exploration of the industrial pfer in the East and the West in the way of policy compliance, and will refine the policy system to eliminate backward production capacity and environmental pollution control, so as to improve the level and quality of industrial pfer.

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< p > how to continue to maintain the "a href=" http://www.91se91.com/news/list.aspx "ClassID=101112107105" > textile and garment industry < /a > growth momentum, expand their own development space, has become a problem in the industry every day, and the pformation and upgrading of industries and structural adjustment has become the most popular topic.

Recently, in order to implement the national industrial policy and prevent backward production pfer and environmental pollution, the Ministry of industry and industry is promoting the pilot work of the compliance policy of industrial pfer projects, and selected four provinces (cities) of Shanghai, Henan, Sichuan and Gansu as the pilot areas.

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In order to truly achieve pformation and upgrading and structural adjustment, the textile and garment industry must change from quantitative growth to quality growth, pform from a single OEM production to an independent brand, and gradually build up its core competitiveness of P, design, brand and creativity.

In the case of unbalanced development, unbalance and various factors, large enterprises' resource allocation and optimization across regions is a trend. In this sense, resource allocation and optimization is the focus of industrial pfer in 2014.

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< p > < strong > 2 the development of Baotuan has become mainstream. < /strong > < /p >

< p > at present, the China Textile Industry Federation has awarded 197 industrial clusters, and there are 184 thousand textile enterprises. The main business revenue of these 197 clusters is 34400 billion yuan, accounting for 44% of the main textile industry's income. This is learned from the "2013 national textile industrial cluster working conference" recently held by China Textile Industry Federation.

The textile industry, which is famous for its labour intensive, is heading for the development mode of "tug of warm".

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< p > clusters have unique advantages such as specialized production, upstream and downstream matching of industrial chain, mutual promotion and interaction between industry and professional market, and rapid dissemination of professional information in the region. These clusters can provide effective services in R & D, monitoring and training, and greatly reduce production and operation costs of enterprises.

The textile industry is dominated by small and medium-sized enterprises. Relying on the "single soldier operation" of small and medium-sized enterprises, it is difficult to withstand the multiple tests of the rising price of raw materials and the high cost of labor.

With the backbone enterprises as the link, the industrial clusters based on the specialization division of small and medium-sized enterprises have become the main direction of the development of the industry.

The China Federation of textile industry will promote the advantages of cooperation and coordinated development among the clusters, the advantages of public services, the advantages of regional brands, and the advantages of regional management, so as to give greater impetus to the cluster economy and promote the sustained and healthy development of the industry.

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< p > < strong > 3 brand differentiation reengineering advantages < /strong > < /p >

< p > 2013 has just passed. For textile and garment industry cluster, which first crossed Quanzhou's "100 billion" threshold, Fujian has ushered in a new starting point for pformation and upgrading.

"The development of the entire industry must keep abreast of the macroeconomic situation and keep pace with the changes in consumption patterns."

Zhou Shaoxiong, President of Quanzhou textile and Garment Association, said that Fujian men's men's clothing had become a regional brand because of the advantages of industrial scale. But in the new era of increasingly individualized consumption patterns, similar brand positioning and homogeneous product style have made the advantages of Fujian men's men's clothing become "short boards".

In 2014, the "a href=" http://www.91se91.com/news/list.aspx ClassID=101112107107 "Min" menswear "/a" will regenerate Cluster Advantage through brand differentiation development.

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< p > in his view, there are several changes in the textile and garment industry in 2014.

"First, brand positioning is divided. We need to study how to adjust and adjust our brand positioning according to the changes of the times and the lifestyle of consumers. We should set up distinct brand characteristics. Two, we should strive for high performance price ratio. The brand product is not the more expensive the better," the three is the pformation from terminal channel to service experience. The experience hall with brand style will be more and more, so as to achieve the marketing interaction with consumers. "

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< p > < strong > 4 the role of regional brand is highlighting < /strong > < /p >.

< p > the level of the cluster regional brand reflects the economic development level of the industrial cluster and becomes the driving force for the development of the cluster economy.

In 2014, the role of regional brand is prominent. Its construction will combine the construction of public brand and enterprise brand to form the brand strategic deployment of China's overall textile industry.

For example, Shandong recently issued "opinions on strengthening collective and certification trademarks to promote the development of regional brands and industrial clusters", requiring all levels of industrial and commercial organs at all levels to publicize the role of collective trademarks and certification marks in conjunction with relevant departments, and promote collective development of industries by using collective trademarks and certification marks.

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< p > "opinion" points out that we should dig deep resources, scientifically plan and actively promote the registration and protection of collective trademarks and certification trademarks. We should give full play to the leading role and bridge role of trade associations and other organizations in the creation of regional brands, promote the sustained and healthy development of the industry, give full play to the main role of enterprises in brand building, support and guide leading enterprises to strengthen R & D and brand marketing, integrate industrial chains, gradually realize specialization, branding and cluster development; encourage enterprises to register their own trademarks, and form a brand operation system of regional brand, industry brand and enterprise's own brand through collective trademark, certification mark and the combination of enterprise's own trademark.

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< p > < strong > 500 billion aircraft carriers rise in many ways < /strong > < /p >

The development of industrial clusters in the period of < p > 2014 has entered a new stage of strategic adjustment. On the basis of the original regional brand, industrial clusters continuously strengthen their brand effect, which is mainly reflected in the regional economy from "production oriented economy" to "demand oriented economy". "< a href=" http://www.91se91.com/news/list.aspx ClassID=101112107108 "> extensive economy < /a > turn to" intensive economy ", and the" imitation economy "turns to the development mode of" innovative economy ".

For example, Jiangsu has sprung up a number of outstanding textile clusters, such as "100 billion industrial bases", "billions of industrial clusters" and "billions of enterprises".

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< p > Suzhou Wujiang District, Changshou City and Jiangyin were selected as "100 billion bases" for textile and clothing in Jiangsu province. 14 towns such as Shengze town and Yushan Town were selected as "10 billion cluster towns". Hengli, Bosideng, red bean and other 9 large backbone enterprises were rated as "10 billion enterprises".

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< p > in the fifteenth Jiangsu costumes Festival, the "100 billion industrial base" and "10 billion industrial clusters" have also entered the field of vision.

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< p > the development of these industrial clusters will enter a new round of strategic adjustment in 2014, and industrial clusters will continuously strengthen their brand effect.

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< p > < strong > 6 cluster development to save small and medium enterprises < /strong > /p >

< p > textile industry is the pillar industry and dominant industry of China's national economic tradition. However, since January 1, 2013, China began implementing the series of standards for water pollution discharge in textile industry, and the textile industry is facing a severe test of survival.

This series of standards is composed of 4 standards: discharge standard for water pollutants in textile dyeing and finishing industry, discharge standard for water pollutants in filature industry, < a href= "http://www.91se91.com/" > wool textile industry < /a > water pollutant discharge standard "and" discharge standard of water pollutants in linen textile industry ".

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In recent years, local governments have gradually moved factories to large industrial parks to control pollution, and set up centralized sewage treatment facilities to collect, process and discharge sewage uniformly. P

Small and medium-sized enterprises often do not have the conditions of independent construction of standard facilities. Cluster development can effectively compensate for the defects of SMEs' capabilities, such as lack of funds, personnel and land area.

Centralized preprocessing facilities can alleviate the economic pressure of enterprises and enable them to survive in the industry shuffling.

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< p > most of the industrial clusters are small and medium-sized enterprises, with small space and low capital. This centralized preprocessing method is especially suitable for industrial clusters or industrial parks.

If the centralized preprocessing method was widely promoted in 2014, it would be a breakthrough for small and medium-sized textile enterprises to meet the standards.

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