Analysis Of How Clothing Stores Manage Windows During Holidays

Clothing stores encounter holidays and holidays to promote sales. How should a clothing store take care of the window of a clothing store during the promotion period, so that the clothing store can attract more customers' attention during holidays?

　　 First, we should display the products that are the main brands that embody brand image.

For window display products, the emphasis should be placed on the characteristics, main or promotional products. This is a direct question. Should I understand what I want to promote or promote? What are the commodities that I can display the advantages that can embody the brand image? Do not show them with their weak potential products. This is not good for the sales of the shops, nor is it able to publicize the brand image very well. For example, when we mention seven card men's clothing, we first think of its flagship product, the Chinese standing collar, and bring up the strong tyrant men's clothing. We think that its professional product is jacket. It is necessary to display and display the main and professional products of the brand in the limited window space of the shop.

It is a direct means to highlight the characteristics, advantages and connotations of the brand products and realize effective visual marketing by doing a good job of product display research on other brands, distinguishing the product advantages among different brands, and displaying the brand superior products rationally in the display window.

　　 Two, pay attention to the art and collocation effect of window display.

A, there must be a certain plot.

Before we do window display, we have to design the whole window scene. What kind of theme do we want to do? Whether it is business entertainment or urban classic, or tourism and leisure, planning corresponding storytelling, and displaying and displaying the goods that match the style of this brand, reflecting a certain sense of beauty and reality in life.

　　 B, pay attention to the placement of props and models.

The release of models and props is one of the factors that restrict the beauty of window displays. The placement of models and props should pay close attention to the high and low levels and the beauty of falling objects. We should try to create a comfortable aesthetic feeling for customers in the visual way, just like the painting of still lifes. Generally speaking, the overall composition of the window is triangular composition. The overall feeling is very stable and stable.

　 C, pay attention to the style, color and background of the model, the theme of POP, the collocation and unification of colors.

The display of model clothes should be harmonious with the display of background POP, and the color of props should be echoed. For example, the background shows the beach scenery. The clothes we want to show are the kind of beach leisure. For summer clothes, we can intuitively reflect the color of summer, use cold clothes or light pink colors to bring consumers a cool summer sensation.

In view of sales window display, the clothing displayed will show the clothes to be promoted, and the promotional items on the background or windows can be used as a reminder. The color of the background POP must have a strong impact. We should use some bright colors to explain the atmosphere of promotional activities.

To dress the model, we should pay attention to details. After wearing the clothes for the models, we should deal with the wrinkles of the clothes on the models. It reflects the natural beauty and endows the models with realistic feeling, and makes the whole window scene more alive.

　　 D, pay attention to window display. Creative design

Creativity plays an important role in display and display. Creative windows will make consumers deeply impressed with the brand, so that the brand image can be embedded in the minds of consumers, bringing unexpected artistic and advertising effects.

　　 Three, pay attention to the lighting method and lighting intensity of the window.

The application of window lighting is a matter of detail. To cross light, the intensity and the range of illumination of cross light are the best.

The lighting intensity of window lighting must be about two times the intensity of lighting in the hall. This can make the shop door and window display very eye-catching, and effectively achieve the role of visual marketing. In the study of ergonomics, people have the tendency of light, and the brighter the lights are, the more attractive the lights are. Therefore, the intensity of lighting and lighting in shops and windows directly affect consumers' attention to the display and entry of shops.

　　 Four, to master the replacement window Display clothing Time and frequency

According to the different conditions and goods, the replacement frequency is at least half a month, at least a week. Too long clothing replacement is likely to cause the visual fatigue of customers. Too fast replacement can easily cause customers to be dazzled, so the clothing replacement time of window display should be well controlled.

However, for the new arrival of goods in season, it is necessary to display and display according to the specific circumstances, ensure the timeliness and freshness of the display of new windows, so as to attract consumers into the store more vigorously.

　 Five, we must make rational use and transformation. Display window

Due to the influence of store orientation and light, it is easy to cause the reflection of window glass and affect the display effect of window display. In view of this situation, a poster curtains with POP spray painted on the top of the window can be displayed on the top of the window. In the evening, you can pull up the window display with light. When the light is sufficient in the daytime, when the window display effect is poor, you can pull out the POP inkjet curtain, which can block the sunlight in summer. It can also avoid the damage caused by strong sunlight to the decomposition or bleaching of the fabric, and can also convey the relevant information to the consumers through POP.

Some hanging things can be installed above the window, so that the window can be changed easily between closed windows and transparent windows when dealing with different display needs, and reasonable use of window space to show different scenes.