Stone Of Other Hills: The Seven Creative Breakthrough Of Mobile APP Marketing

< p > 1. Pay close attention to practicality and pay more attention to the details of users' lives.

Starting from the details of daily life, such as eating, living, doing, playing, using, and finding out the needs that have not been met, then we can see if we can implant in the product.

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< p > for example, for difficulty getting out of bed, < a href= "http:// http://www.91se91.com/news/list.aspx Classid=101112107108" > Starbucks < /a > launched a Early Bird (early bird), when you download this APP, you can set the time to remind you to get up.

When the alarm bell is set up, the user can click on the wake button to get 1 stars. If you go into any Starbucks store within one hour, verify the APP, you can buy a cup of coffee at a discount! < /p >

< p > of course, this APP can also get rid of the consequences of not getting up, such as "not getting up again, fined 100 yuan late", only need to enter the relevant provisions of the company.

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< p > two, making product experience an interactive game.

Many products can develop experience forms into small games, such as clothing size and collocation, beer bottles can be used as a prop for violent games, and drinks can be brewed by themselves.

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< p > IKEA mobile APP allows users to customize their home layout, users can create and share their favorite layout, and participate in voting for their favorite layout. IKEA will reward these excellent creators, and use personalized customized marketing to achieve the effect of communication. For offline stores, APP is not the best selling tool, but it can make up for the short board of offline experience, and achieve the membership marketing, experience and service system through APP.

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< p > three, personalized product or service customization.

The product or service can be customized by APP, which is suitable for products that are easy to standardize.

For example, clothing APP, its color, style, size and so on can be selected, of course, each option can provide multiple choices, rather than filling it out.

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Less than P, such as the one introduced by 21cake, can help customers order cakes at any time and place, and send them to the designated places as required.

Customers can choose cakes not only according to their tastes, but also according to their applicable objects.

Even when customers have no idea at all, they can choose a "fate cake" by "shaking".

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< p > four, < a href= "http:// http://www.91se91.com/news/list.aspx Classid=101112107107" > reverse thinking < /a > without the consequences of the product.

Suitable for condoms, intellectual products, medicines, safety products and other products that are likely to cause serious consequences, magnifying the consequences is the so-called intimidation of traditional marketing.

If unsafe medication, what will lead to the situation, the situation will be interpreted in the form of games, so that users have to produce psychological response.

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< p > for example, Durex has launched a APP that can simulate children raising. It's like a real kid who bothers you all the time, breastfeeding, teasing him, having to sleep, crying and holding, and updating your Facebook status. "I'm a dad!" all kinds of infant related activities will also be invited.

And every time you close the program, you will display "Durex" reminder.

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< p > five, magnifying human desires.

There are many kinds of people's desires, such as curiosity, pornography, peeping, sharing, anger, health, laziness, kindness, sensibility, jealousy, vanity, etc. if we integrate these desires with related elements of enterprises or brands, we will achieve the effect of spreading moistening things.

Suitable for clothing, electronic products, food and other fast food products and easy to closely related to life.

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< p > give an example to illustrate, for example, Holland FB brand APP: as long as you positively appraise and share to Twitter and Facebook, the female model will undress on App, the more forwarded and commented, the more clothes will be stripped off until the light is removed.

Although the promotion method is a bit disgusting, FB brand reputation instantly exploded on the Internet.

"Zan Zai striptease" is a product of APP, which is excavated from the relationship between products and consumers, and is combined with pornography and peeping.

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< p > six, presenting and innovating the service platform with < a href= "http:// http://www.91se91.com/news/list.aspx Classid=101112107101" > APP < /a >.

Suitable for information and service platforms, of course, they have their own popularity, but timely launch and innovation is also necessary.

For example, the "pocket music house" launched by Yi Ju in China, with the excellent performance of "let real estate move", has broken down the first steps of housing precise valuation and mobile payment in just a few months after the on-line launch. It helped the housing enterprises achieve the marketing goal, but also provided a practical mobile application for the netizens, once occupying the forefront of the downloading ranks of the major housing production applications.

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< p > "pocket house" is the "pocket property" which has been over millions of downloads. It extends the user experience as the design basis, integrates the needs of users, integrates information platform, tool platform, data platform and paction platform into a whole, and practically closes to the consumer's life and provides a full range of services.

The launch of this product has opened up the fourth major "housing price" products of Real Estate Internet products in addition to "housing source", "information type" and "paction type".

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< p > seven, online and offline linkage.

Through the two-dimensional code scanning of APP, it can form linkage with offline activities, advertisements, promotions and so on. It is often offline activities, display, online raffle, delivery and so on.

It can solve the problem of insufficient activity under the line.

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< p > in recent years, with the rapid development of China's network information technology and the popularity of smart clients, the 3G mobile Internet is booming and has a great tendency to replace traditional Internet.

The emergence of mobile Internet has not only made people surf the Internet anytime and anywhere, but also brought new opportunities to the apparel industry. The mobile Internet has been launched, and the new strategy of APP marketing has gradually become the main way for the garment industry to make new profit models.

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< p > with the increase of the consumption level of urban residents in China, the demand for clothing in the domestic market is also increasing, and the quality requirements are higher and higher, and the garment industry has maintained a high speed development trend.

However, the emergence of mobile Internet has changed people's lifestyle and consumption patterns. Consumers are no longer dependent on offline stores to buy clothes. Fast, convenient and low price online shopping has become the main way for people to buy a href= "http:// http://www.91se91.com/news/list.aspx Classid=101112107102".

It is under such a premise that the number of consumers in the offline market of apparel industry has been decreasing rapidly. At the same time, the number of consumers on the online market based on the mobile Internet is constantly increasing, which means that the online clothing market is even broader.

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