Understanding Eight Skills Of Exhibition Sales Can Help You Get Twice The Result With Half The Effort.

< p > take part in all kinds of < a href= "http://www.91se91.com/news/index_z.asp" > exhibition < /a >, this is called display sales skills.

Now there are more and more exhibitions in China, so if you want to display sales, you have to choose an appropriate exhibition.

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< p > first, you have to choose the scale of the exhibition.

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< p > if you are a small and weak manufacturer, all of you are world class < a href= "http://www.91se91.com/news/index_z.asp" > manufacturer "/a" > a href= "http://www.91se91.com/news/index_z.asp" > "/a", attracting large customers, not your target customers, then you will only show more of your own business, so do not play with others.

Just like taking part in the world heavyweight boxing competition, you also sign up, you stand beside others, the person is 2 meters tall, 150 kilograms, you 60 kilograms, one punch is killed.

So you want to see what your goal is? If your goal is to reach your potential customers, do you want to analyze this kind of meeting? Will your potential customers come? When they come, what mood will they come to? What do they mainly come to see? You have to choose properly.

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< p > < strong > exhibition skills < /strong > < /p >

< p > one is to study the psychology of exhibitors; the two is to prepare for good people, time, place, material and money; three is marshalling; four is to look for potential customers; five is product introductions; six is to improve the recognition of exhibits and follow up after meetings.

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< p > Second, we should make good preparations for good people, time, land, things and money.

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< p > Third, to be organized.

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< p > What does this Marshal do? It is multiple target attack matching. It can be divided into several parts, for example, to collect information. Because an exhibition, almost all competitors and the upstream and downstream industries of this industry will arrive, so it is very important for you to gather information of the whole industry.

Again, there are friends who make special friends. Sometimes these friends will invite experts to speak. They will ask officials to cut ribbon and speak. There will be managers in the industry, there will be colleagues, there will be your upstream suppliers, your downstream friends, the friends of the government, so I have to make friends with colleagues, like I have to make friends with them, and the associations and so on.

You have to assign good staff to whom each part will attack.

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< p > Fourth, looking for potential customers < /p >

Potential customers? How many potential customers are you going to collect? Of course, the more you can say, the more the better. You have to set a target so that you can consider how many people you want to take. How much information do you need to take? What kind of customers are you going to identify? What are the potential customers? What questions do you usually ask? Who will arrange to deal with potential customers and who will deal with sightseeing? First, the quantity is large, everyone has it; two, it is important to accept it, otherwise, if it comes up, there will be no more, and there will be no re production. After a few days of manufacturers coming, you have no cards, and your business card is missing, so there is no information, so protect your resources. < p > who is you?

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< p > fifth, product introduction < /p >

< p > those who talk about interesting people, if you feel that you can catch him, ask him to sit down and talk, then you have to give him complete information.

For potential customers, do you have to work hard to get him to leave information and how to stay? Temptation skills, what do everyone like? For example, leaving a business card and filling in information, you will have the chance to win a prize.

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< p > sixth, expand brand awareness < /p >

< p > large enterprises adopt bidding methods in order to regulate purchasing behavior and avoid man-made imperfection.

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In addition to public relations, small and medium-sized enterprises must join the bidding ranks to strive for good projects and good users. < p >

Bidding is the trend of the times.

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< p > this popularity, of course, is reflected in the grade of the exhibition you attend. Apart from the booth, your dress is also related to your dress, and try to make others have an impression of your brand.

Like gifts, he will not litter or save.

In the past, when computers were booming, many manufacturers sent the mouse, which was his website and company's brief introduction.

Since customers can't bear to throw away, they can put them there every day.

Sending different things can increase brand awareness and rendering.

Your people go out to participate in the exhibition. They are very good exercise, they can be knowledgeable, but they have to make a good group.

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< p > seventh, consider all the above and earn it back.

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< p > attending the exhibition is very tiring, so you have to find the time and place to eat, where the toilet is and where to live.

In addition, what is your contact network? Who cares about pportation and all aspects of the arrangements should not be ignored. In short, we must be good at participating in exhibitions. Even if the a href= "http://www.91se91.com/news/index_z.asp" > booth < /a > is very beautiful, but others are very weak, do not play the multi-storey hierarchy, the next time will not necessarily do well.

It takes a lot of time and effort to attend an exhibition. It must be earned.

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< p > eighth. Finally, follow up the effective information.

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< p > you should pay attention to the following words. If you collect 400 customer information, generally speaking, you will forget it soon after attending the meeting, lose excitement, three to five days, up to two weeks.

So you have to finish the follow up work within 5 days.

One person can call ten times a day, and you have to compile them and list them.

If you have local customers to attend the exhibition, you have to visit them for a few days.

So after the follow-up, you must grasp this part.

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< p > < strong > strategic partner sales skills < /strong > < /p >

< p > the last skill is called strategic partner selling skills.

This is the highest level of management of < a href= "http://www.91se91.com/news/index_z.asp" > Customer Relationship < /a >, that is to establish long-term partnership.

There is a motivational point in it, which is to let the guests share their interests.

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< p > there are several ways to share interests: one is that there is a discount or discount as long as an old client is the simplest.

Another way to take certain cumulative points is to accumulate the total amount of consumption and return some preferential treatment to some companies, such as attending the Silicon Valley technical seminar once.

Of course, this is a big company's profit, but it can let me go to Silicon Valley in the United States, I will seriously accumulate points.

So you need to know who is particularly interested in it and whom you want to accumulate on it.

Another is that we cooperate to develop products. In order to design it, we must design a plan, a style, a series, a mold, and a dedicated booth.

You can also cooperate or joint venture to carry out some projects.

These are long-term strategic partnerships, which can be extended gradually in many ways. For example, there is a governing body in Chinese and foreign management. We must have a cooperation, or this is the deeper relationship.

These ideas and methods are to create more added value for customers.

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