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Year Old Department Store Is Afraid To Turn Over Regional Department Stores Into A Loss Crisis.

2014/1/17 15:31:00 93

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according to the announcement issued in March by the year old department store, by the end of 2010, the sales volume of the year old department store increased by 11.5% to 1 billion 280 million yuan, and the net profit increased by 42.6% to 200 million yuan. By the end of 2011,

This is the first and the best answer to the shareholders in the first year of listing.

and in the following years, the performance of the year old treasure began to go down.

year old treasure store 2011 annual performance report was released during the suspension in 2012.

According to the report, the turnover of the year old department store in 2011 was 1 billion 434 million yuan, an increase of 12% over the 2010 turnover, and net profit of 71 million 630 thousand yuan, down 64.2% from the same period last year.

although the net profit is positive, it has started to decline compared to the same period.

at the end of March 2013, that is, the eve of the performance announcement is coming.

The history of suspension due to postponing the announcement of performance announcement seems to be repeating itself. < a href= "http:// http://www.91se91.com/ > > suspension" /a "before the fall of the stock price is exactly the same.

What's different is that, before the suspension in March 2012, the year old treasure store hit a new high of HK $1.3 / share in P.

However, in the two days before the suspension of trading in March 29th, the annual share price fell by 5% and 5.26% respectively.

10 months after the suspension, in January 30, 2013, the year old treasure Department resumed its trading day and fell to HK $0.54 / share.

2012 year old treasure department's year-end performance is plummeting.

In April 25, 2013, the year old department store resumed its business and released its performance: in 2012, its revenue decreased by 4.3% to 1 billion 372 million yuan per annualized period, and the loss was 45 million 779 thousand yuan.

although the annual performance in 2013 has not come out yet, according to the semi annual report of the year old treasure department, sales in the first half of 2013 amounted to 1 billion 130 million yuan, with a turnover of 690 million yuan, representing a slight increase of about 1.5% compared with the same period last year. However, its < a href= "http:// http://www.91se91.com/news /list.aspx Classid=101112107102" > net profit loss < /a > is still expanding, reaching 76 million 559 thousand yuan.

as for the reason of loss, every time the new store is profitable and so on.

For example, in the first half of 2013, after the loss performance was released, the management department of the old treasure Department explained that the loss in the first half of the year was mainly due to the opening loss of the new 5 department stores during the period from the end of 2012 to the first quarter of 2013. In addition, the continuous increase of operating lease, administrative expenses and staff costs also affected the overall profit.

has also changed .

the performance of successive years of loss also enabled the year old department store to change two times in a short time.

In December 2012, P announced that Li Kuansen, the vice president of the appointed group, is the executive director and chief executive officer of the group, replacing Yang Xiangbo, chairman of the CEO.

Lee joined the group as vice president and chief operating officer since February 2012.

In September 2013, 9 months later, Li Kuansen resigned from office and was replaced by Yang Tiwei, the son of Yang Xiangbo, founder of the department store.

in fact, before the change of coach, the loss brought by the new store opened by the year old department store is the store that goes out of the whole retail environment.

in 2010, the new year old department store has just opened 10 new stores in 2012 or before, including 4 in Shenzhen, 2 in Changsha, 2 in Shanwei and 2 in Guangzhou.

Two hot spots have been selected in Humen town of Dongguan, and a lease agreement has been signed with the third independent parties.

two or three years later, the pace of the year old department store really moved forward according to the plan, and accelerated the speed of opening the shop.

You know, in 2010, the total number of stores in the year old department store was only 12. In two years, 10 stores were launched by surprise.

so far, there are 22 stores in Shenzhen, Shanwei, Dongguan and Hunan Changsha.

in addition to the department store format, he also tried other different formats, including the demand for high-end crowd in Shenzhen at the beginning of 2012, and opened a high-end lifestyle supermarket Smart in Shenzhen CBD.

At that time, the official website of the year old treasure store wrote "the establishment of the matrix of the four formats of" treasure store "," a href= "http:// http://www.91se91.com/news/list.aspx" Classid=101112107101 "," shopping mall < /a "," boutique supermarket "and" year old treasure supermarket ", which changed the previous single department store format.

however, the multi industry status and quick opening of shops did not add to the performance of its losses. Instead, the rapid opening of the shop made it fall into a long-term loss situation.

"P," Huatai Securities analyst Geng said, "the pformation of supermarkets and department stores to shopping centers is not smooth. The main body of investment shopping centers is not important. Supermarkets, department stores, commercial real estate developers, big consortia and so on can all be done, and the key is the competition in operation.

regional department store embarrassment

in addition to the year old department store, Shenzhen Shenzhen department store's "time-honored brand" Hai Ya department store also "bad luck".

Statistics show that the Sino foreign joint venture established by Shenzhen Hai Ya (Group) Co., Ltd. in 1991, is a large conglomerate for real estate development, business center development, finance and securities investment, and general merchandise retail business.

at present, the Shenzhen Hai Ya commercial Limited by Share Ltd owns Nanshan shop, Huizhou store, Baoan store, Dongguan Dongcheng store, Dongguan Nancheng store and other general merchandise stores.

during the 3 years of 2009~2012, the Hai Ya group was not satisfied with the main business of the department store. It extended its tentacles to shopping centers and commercial real estate, and invested huge sums of money in large-scale commercial real estate in Kunming, Guangdong, Zhongshan and Shenzhen.

P, not only that, but in September 2013, Hai Ya opened the first high-end department store in Longgang, Shenzhen.

"P", but after the trial operation of Hai Ya Rio City, known as "the largest city complex in Shenzhen", there are still a large number of shops vacant and passenger flow scarce.

similar volume, development stage and < a href= "http:// http://www.91se91.com/news/list.aspx Classid=101112107108" > pformation means < /a >, we can find many cases in China, such as Fujian's min Bai Hui and Paris spring of Shanghai.

Almost all these regional enterprises are hoarding in one place. They encounter difficulties in the downturn of the retail environment, and are not successful in testing other formats.

With the competition of the complex in the future will become more and more intense, the phenomenon of homogeneous competition will become more and more, which will make the investment resources more scarce.

Coupled with the consumption of market share by online retailing, where will the regional department store go in the future?