China's Home Textile Market Is Bound To Fight For War.

The market has found that whether Beijing, Shanghai or other two or three tier cities, the consumption of these four fields has already promoted the sales performance of home textiles. With the improvement of people's consumption level and the change of consumption concept, these four fields are bound to trigger a new round of competition for home textile enterprises.

　 　 Jiangsu Cool summer consumption has great potential.

In Nanjing, Jiangsu, it was learned that almost all the home textile brands in the major shopping malls after summer were promoting summer cool products, and many home textile brands also launched promotional gifts, discounts and other activities. Many businessmen said that before and after May Day, the sales peak of summer cool home textiles was.

"In the summer, the temperature in the South rose very fast. Considering that the mosquitoes were getting more and more, I bought a mosquito net with my wife. "In front of a shopping mall in Nanjing," Mr. Xu said. According to the shopping guide, the sales of cool products this year are mostly covered by mosquito nets and mat maters.

In addition to foreign brands, Jiangsu's local textile enterprises have already begun to dig deep into the cool market. The responsible person of stately home textiles said that since today's April, the more than 200 exclusive stores of its stately stores without shop counters have unified the image of the shop windows, and launched a series of new products. And the latest summer cool home textiles, including 12 summer quilts, 5 mosquito nets and 6 cold seats, are the sales highlights and growth points of this season's counters.

According to the comprehensive market situation, the consumption of Xia Liang products is mainly concentrated in the middle and low income consumers, and they are the largest consumer groups in the future now and even in China. With 300 million households in China, if the average household spends 100 yuan a year on the purchase of summer cool home textiles, then the total sales volume in summer will reach 30 billion yuan. This amazing number shows that the summer cool products market has great potential. After the intensive cultivation of enterprises to reduce the impact of seasonal restrictions, the spring and summer market is bound to release huge profit margins.

　　 Beijing The trend of home reloading gradually shows

In spring and summer, many shopping malls, such as Zhongyou department store, Wangfujing department store and so on, visited Beijing, and found that among the consumers who rushed to the brand counters, changing clothes was the first choice for them to buy. They changed their clothes for themselves and naturally changed their homes for spring and summer.

In fact, the major home textile brands have already done enough homework. They have looked at the special counters in various brands in the shopping mall. Almost all the discount signs have been set up in the conspicuous position, and the latest bedclothes and accessories have been replaced in the display area.

In the Xidan Zhongyou department store, the sales promotion signs of "100 full and 40 minus" are very striking. The salesperson of the counter told Zhi Chunxia: "this year Beijing is getting warmer itself, and the activities of May 1 shopping mall are relatively large. So many people take advantage of these days' rest to buy their home textile products for their families. The sales of several new spring and summer bed products are good. "

Apart from Hui Yi Home Textiles, many famous domestic textile brands such as Meng Jie, Luo Lai, Fu An Na, Xin Ting, ESPRIT and so on have also participated in the activities of bedding and accessories, and the discount rate is basically less than forty percent off. In addition, the towel brand of Shing Cai art Museum has launched a $10 ~35 special price towel and 99 yuan bath towel for the May 1 holiday. "This is cheaper than hitting half off at normal times. "A young lady passed by whispered, and then she went up and picked it up.

On the other side of the shop, Ms. Guo smiled and said, "husband is busy at work at ordinary times. During the three days of holidays, we took advantage of the discount in the shopping mall. We concentrated on shopping in a day, bought two sets of four sets of spring and summer replacement for the family, bought a cool summer quilt for the children, a bath towel, and the price of the bed finished products was five hundred or six hundred yuan. "

Interviewed a number of consumers who bought home textile products. They generally reflected that they like to purchase goods at home during the discount season of holiday shopping. The reason is simple: the quality of brand products is relatively reassuring, and the price is favorable.

With the continuous improvement of people's demand for quality of life, home textiles are no longer just necessities of life, but gradually have the effect of home decoration. Walking into the homes of the people, a set of beds has been laid out for a season. The scene has been replaced by different styles of bedding with seasons, and there are many kinds of designs, such as pillows, cushions, curtains (curtain decoration renderings), carpets (carpet decoration renderings), towels and other home textiles, and the new style of home furnishing. According to the estimates of several brand promoters, consumers who buy home textile products for home shopping during the season change account for about 1/3 of the sales volume during the May 1 period.

　 Henan: Gift home textiles Momentum is positive

With the heating up of the consumer market, home textile promotion activities in Henan's major shopping malls and wholesale markets are in full swing. Several home textile wholesale markets and shopping malls, such as Zhengzhou bedding wholesale market, Zhengzhou international Jin Rong Textile City and Zhengzhou Wangfujing department store, have found that gift home textiles are not selling well.

In Zhengzhou thousand needle Fang home textile shop, the store manager told the store that the home textile gift business accounted for more than 30% of the whole store's sales. Among them, the sales of four sets of quilts and quilts were the largest, and the price was roughly 200 yuan -300 yuan, and the material was mainly pure cotton.

In the home textile sales area of Wangfujing department store, before the counters of Meng Jie and MINE brand, there were "200 yuan, less than 60 yuan" signs, and the sign of "home price 5399 yuan and current price 4999 yuan" was produced by Luo Lai home textile, and the poster of fuanna's home textile marked "new products on the shelves and full gifts". Fuanna's shop manager explained: "if you spend 3999 yuan, you will give the wool quilt and polyester printing blankets (blanket decoration effect map) 1. "Home shopping areas in other shopping centers have also attracted customers by way of discounts, reductions and returns.